Tough as Nature: Home & Personal care
Gentle on you & powerful on gunk: No more choosing between safety & efficacy.
Learn MoreMost popular natural cleaning & care
Developed by doctors, trusted by families.
From the beginning, we wanted to craft the most natural, safe, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin.
Highly rated by millions.
We've earned our clean reputation over many years and millions of families served. For over six years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.
Plant-powered cleaning
Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.
Himalayan pink sea salt
Sustainable coconuts
Pure olive oil
Essential oils
We're doing our small part
Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.
310
tons of water saved
7,888
tons of CO2 emissions saved
5M+
bottles prevented from entering environment
4
tons of CO2 offset per month
1.4M
hectares of forest protected
Net-0
shipping carbon footprint
In business to help families & communities.
We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.
Doing good for goodness' sake.
With refillable bottles, plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.
Never any Bad Stuff. (BS)
We don't cut corners, use overpowering fragrances, or use dyes. You’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and more.
Seven years of glowing awards & reviews. Trusted by millions.
