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70% Alcohol Sanitizer now in stock

Soap & sanitizer from the cleaning-obsessed.

FDA & CDC-approved hospital-grade hand sanitizer. 70% isopropyl alcohol kills 99.9% of germs, bacteria, and viruses while plant-based moisturizers keep your skin silky smooth with heavy use.

Soap & sanitizer from the cleaning-obsessed.

We're in business to help families & communities.

We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.

Our charitable giving Our diversity efforts

Cleaning products should be naturally clean.

Most cleaners are full of bad stuff. We purposefully exclude bad stuff. Never any parabens, sulfates, artificial dyes, overpowering fragrances, petroleum-based ingredients**, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyde, & more.

Plant-based ingredients

Safe & biodegradable

No parabens, sulfates, & more

The most natural, safe, & effective hand soap.

Built to help you wash away germs & prevent bad stuff without containing any bad stuff. Featuring moisturizing plant-based ingredients that help prevent skin from drying out after repeated washings.

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Natural ingredients are the most effective.

Cleaners don’t have to burn your sinuses or sizzle your skin to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy: this is plant-powered performance.
A few of our powerful plants & minerals
Himilayan pink sea salt

Himilayan pink sea salt

Sustainable coconuts

Sustainable coconuts

Pure olive oil

Pure olive oil

Essential oils

Essential oils

Made safe by real chemists with high standards.

We’re our own customer, so we don’t cut corners. We work with chemists to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.

Certified Cruelty Free

Vegetarian & vegan safe

Made by PhD chemists

Made in the USA

Six years of glowing awards & reviews. Trusted by millions.

We've earned our clean reputation over many years and millions of families served.

Over 25,000 5-star reviews

Over 8 million sold

#1 best seller on Amazon

Ravely reviewed by these fine folks
New York Times
Business Insider
New York Magazine
Martha Stewart
Huffington Post
Seattle Times
Big Bang Theory
The Telegraph

Doing good for goodness' sake.

With refillable bottles, non-toxic plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.

Saved over 200 tons of plastic

Donated over $500k to charity

Cleaned over 675 million hands

Over 70 "Best of" awards

Join our clean community.