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Tough as Nature

Home & Personal care

Gentle on you & powerful on gunk: No more choosing between safety & efficacy.

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99.3% Natural, plant-based formulas

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Developed by biochemists

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Safe for allergies and sensitive skin

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Tough as nature, highly effective

Developed by doctors, trusted by families.

From the beginning, we wanted to craft the most natural, safe, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin.

Highly rated by millions.

We've earned our clean reputation over many years and millions of families served. For over six years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.

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Highly reviewed

bottles

8+ million sold

number-1

Highly reviewed

awards

Highly awarded

Plant-powered cleaning

Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils

Environmental Impact

We're doing our small part

Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.

310

tons of water saved

7,888

tons of CO2 emissions saved

5M+

bottles prevented from entering environment

4

tons of CO2 offset per month

1.4M

hectares of forest protected

Net-0

shipping carbon footprint

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Short logistics chain

Shipping CO2 is offset

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Made in the USA

In business to help families & communities.

We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.

Seven years of glowing awards & reviews. Trusted by millions.

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Over 25,000 5-star reviews

bottles

Over 8 million sold

number-1

#1 best seller on Amazon