Here are the signs that you should switch to pH balanced shampoo, pH balanced conditioner, or pH balanced body wash.

There are a lot of fancy buzzwords in the media and on personal care product labels today. Between finding the healthiest and most holistic products that actually work on our hair and skin, it can be a stressful endeavor to nail down what precisely we should be using on a regular basis.

Advertisements for shampoo, conditioner, and body wash often over-promise on results. We've all seen the commercials for low-cost shampoos sporting models with lush, shiny, and voluminous hair, but will we achieve the same result if we try it?

The truth is: It's hard to tell unless you look at the ingredients and science behind the products. One thing that some products promote is the notion of being pH balanced. But as consumers, how can we tell if this is a legitimate claim that will actually improve our hair and skin, or just another trendy marketing gimmick?

Let's dive in and learn more about what it means to be pH balanced.

What does it mean for products to be pH balanced?

pH Scale

Join us as we step back in time to high school science class for a moment. The pH range indicates the acidity, alkalinity, or neutrality of a solution/liquid. The pH scale goes from 1 to 14, with 7.0 being neutral. Any solution with a pH below 7.0 is considered acidic, and any solution with a pH above 7.0 is basic. Pure water at room temperature has a pH of exactly 7.0, making it neither acidic nor basic.

Healthy skin is typically in the pH range of 5.4 to 5.9, with some studies even indicated a normal pH below 51, but high pH products can throw off its balance and cause dehydration, irritation, and bacterial flora alteration. Hair is sensitive to pH variation in the products used on it, and products with high pH levels can cause static electricity and dryness in the hair. Most human hair carries a pH level of 3.67. Meanwhile, the scalp's level is generally at a 5.5 pH.2

Perks of using pH balanced shampoo and pH balanced conditioner

Shampoo companies are not required to share pH values on their labels. However, it's best to use shampoos that have low pH levels to reduce the possibility of frizz, static electricity, and dryness. To maintain a healthy scalp and reduce chances of flaking, we recommend using shampoos with pH levels no higher than 6.0.

Most shampoos on the market have a pH range of 6 to 7, leading to potential irritation for those with sensitive skin and hair. If you have a sensitive scalp or hair that easily dries out, then you should seek out shampoos from manufacturers that promote balanced pH levels.

With a balanced pH of 5.5, Puracy Natural Shampoo is the same acidity as your skin. We developed this product alongside our team of PhD chemists to promote healthy hair while at the same time reducing irritation, dryness and itchiness.

When it comes to conditioner, you’ll want a slightly more acidic product to help the hair lay flat. Styling products that require heat (curling and flat irons) and other harsh treatments to the hair (hair dye, perms, excessive sun exposure) open up the hair cuticles, causing your hair to feel dry or frizzy.

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More acidic conditioning products with a maximum pH of 5.5 help the cuticles lay back down to maintain moisture and prevent more damage. Puracy Natural Conditioner has a slightly acidic pH of about 4.0, which helps the hair lock in moisture and stay healthy over time.

Benefits of switching to a pH balanced body wash

Puracy Natural Body Wash - pH balanced body wash

Normal skin at a healthy level has a pH range of 5.4 to 5.9 and a normal bacterial flora. Soaps and body washes that have high pH ranges can wipe out hydration, irritate your skin, and alter the bacterial flora levels, leading to inflammation and breakouts. And most soaps on the market do not disclose their pH levels.

In fact, studies have shown that most soaps have an undisclosed pH range of 9 to 10, which is well into the drying range for pH. The majority of body washes and soaps in the market are not sensitive skin friendly, or even normal skin friendly.

By using a pH balanced body wash, your skin will maintain a normal and healthy pH range. You’ll also reduce symptoms of dry and irritated skin or skin with out-of-balance bacterial flora.

With a nicely optimized pH of 5.5, Puracy Natural Body Wash is the same acidity as your skin. We developed this product with our team of PhD chemists to promote healthy skin while reducing irritation and dryness.

To give a pH balanced shampoo, conditioner, and body wash a try, check out our line of natural personal care essentials at You'll experience the calming and moisturizing effects of using pH balanced products on your skin and hair, as well as gain an understanding of the power of plant-based ingredients. Puracy products are plant- and mineral-derived necessities that we developed with proper pH levels in mind, and they’re safe for the whole family to use and enjoy.

1 Lambers H, Piessens S, Bloem A, Pronk H, Finkel P. Natural skin surface pH is on average below 5, which is beneficial for its resident flora. Int J Cosmet Sci. 2006 Oct;28(5):359-70.

2 Gavazzoni Dias MF, de Almeida AM, Cecato PM, Adriano AR, Pichler J. The Shampoo pH can Affect the Hair: Myth or Reality?. Int J Trichology. 2014;6(3):95–99. doi:10.4103/0974-7753.139078