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Natural Laundry Detergent

Natural Laundry Detergent

Safe for sensitive skin & 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

 
1178 reviews
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Features

  • Developed by doctors for sensitive skin and allergy sufferers
  • Market-leading 10x concentration reduces waste by over 80%
  • 96 loads per 24 ounce bottle
  • The first ingredient isn't water, unlike other detergents
  • Pump top eliminates measuring and spilling
  • Quadruple plant-based enzyme formula safely removes stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • No sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), sodium coco sulfate (SCS), petrochemicals, sulfates, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Never tested on animals; Certified Cruelty Free
  • Safe for gray water and septic systems
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.5% Natural

    Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%. The biodegradable elements were carefully chosen and developed into a premium cleanser by Puracy, a trusted source for natural and organic, plant-based, child and pet safe, hypoallergenic, and effective household essentials. Developed by doctors for those with sensitive skin, the head-to-head tests have proven our proprietary blend of plant-based enzymes and natural minerals can clean as well as the synthetic brands, all while being a gentle and renewable solution. Our 10x formula will quickly dislodge stains, eliminate odors, remove residue, and leave your laundry naturally soft and fresh.

    Ingredients

    C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)

    Directions

    • Use 1 pump for Small Loads in HE Washers
    • Use 2 pumps for Regular/Large Loads in HE Washers and Small Loads in Standard Washers
    • Use 4 pumps for Regular/Large Loads in Standard Washers
    • For tough stains, apply detergent directly to the stain, rub in, and wash normally

    Care and Caution:
    Please keep out of reach from children and pets.

    FAQ

    How do I get the pump to work?

    1) Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.

    2) Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).

    3) You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

    Is this safe to use in top load and front-load washing machines?

    Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

    Can I use this on dark clothes?

    Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

    Can I use this on delicate garments and denim?

    Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

    Customer Reviews
    4.4 Based on 1178 Reviews
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    SE
    02/17/2020
    Sarah E.
    United States
    Works so well!

    This is the best natural laundry detergent that I have used. I love the pump feature and the linen smell is subtle and smells very fresh. This leaves my clothes feeling much softer and cleaner than tide free or branch basics. Will definitely repurchase.

    AB
    02/17/2020
    Adriana B.
    United States United States
    Great product and price

    I have been trying to switch my toxic house cleaning products for better ones and I discovered Puracy through an Instagram account I follow and I am so glad I did. The price is very affordable and I feel peace of mind knowing I am using cleaner and safer detergent! Thank you for creating products that I can use and read the ingredients and know what I’m putting in my kids clothes!

    SS
    02/04/2020
    Salina S.
    United States United States
    Love Puracy products!

    The laundry detergent works great! (Even compared to other detergents) I started using this to wash my baby's clothes and have started using this for everything. It also feels good to support a familiy-owned US based company! :)

    A Puracy Customer
    JB
    01/29/2020
    Jana B.
    United States United States
    Laundry Detergent

    I really like this! I bought the Fresh Linen scent and I love it. I had been using an unscented name brand detergent and I really missed my clothes smelling fresh and knew that detergent still had harmful chemicals in it, even without the fragrance. I'm so glad I found Puracy! All of my clothes seem really clean and I really like the pump feature. I will be buying again and have recommended Puracy to my family and friends.

    NH
    01/27/2020
    Nancy H.
    United States United States
    First time trying.

    seems to work well. have used in 2 loads now. will be economical judging by amount used so far.