We’re our own customer, so we don’t cut corners. We work with chemists, doctors, pediatricians, and experts to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.
Vegan & vegetarian
Made in USA
Made by PhDs
Seven years of glowing awards & reviews. Trusted by millions.
Over 25,000 5-star reviews
Over 8 million sold
#1 best seller on Amazon
Ravely reviewed by these fine folks
Pure Love Guarantee
You’re going to love our natural care products so much that we guarantee it. In the unlikely chance you’re not a fan of a product, we’ll give you your money back. No returns necessary, never any hassles, and no questions asked.
Every purchase helps us donate to families in need & supports local artists.
We use natural & safe ingredients to make wonderfully effective products. Learn more about our ingredients and why we call them natural and safe.