Natural Carpet & Upholstery Shampoo


  • Professional results from clinical grade ingredients rapidly remove stains, soils, and odors from carpets, rugs, upholstery, and other washable fabrics
  • The only natural carpet & upholstery shampoo on the market
  • Use with either a carpet cleaning machine or by hand
  • Leaves your carpet feeling as soft as the day it was new
  • Safe on any washable surface your child or pet comes in contact with
  • 4x concentrated formula (industry leading) reduces plastic, water, and energy waste by more than 75% 
  • Low foaming, fast acting formula
  • Fresh Citrus: Sun ripened citrus groves provide a fresh reminder your home is clean
  • Developed by doctors, tested by professionals, trusted by parents everywhere
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • NO SLS, SLES, sulfates, phosphates, animal by-products, chlorine, bleach, dyes, petrochemicals, caustics, or optical brighteners
  • Safe for greywater and septic systems
  • Never tested on animals: Certified Cruelty-Free
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.5% Natural
  • 25 fl. oz. (739 mL)

Puracy 4x Natural Carpet & Upholstery Shampoo is a revolutionary carpet cleaning solution. Developed by doctors and powered by concentrated natural cleansers, we guarantee this product will safely clean any carpet, rug, or washable fabric you put in its path.
Our unique blend will tackle hundreds of different stains, residues, odors, and spots, without bleaching or discoloring fabrics. It can be used by both carpet cleaner machines & by hand. The formula is 100% family safe and non-toxic.
Our professional strength formula was developed in a lab by a team of Ph.D. chemists with decades of experience working with green formulas, reviewed by a team of MDs to evaluate the overall safety, and finally tested by parents & carpet cleaning professionals for performance.
With just 1 oz of cleaner per 100 oz of water, the head-to-head tests have proven our blend of plants and minerals can clean as well as those packed with harsh, petroleum-based chemicals. Our unique formula will quickly dislodge stains, eliminate odors, remove residues, and leave your fabrics clean, soft, and fresh.


Purified Water, Decyl Glucoside (Plant-Based Cleanser), Octyl Dimethyl Amine Oxide (Plant-Based Cleanser), Lauramine Oxide (Plant-Based Cleanser), Tetrasodium Iminodisuccinate (Biodegradable Water Softener), Zinc Ricinoleate (Natural Mineral-Based Odor Removal Agent), Sodium Citrate (Plant-Based Softener), Pink Grapefruit Essential Oil, Benzisothiazolinone (Biodegradable Preservative)


  • Pre-treat tough stains and pet accidents with Puracy Natural Stain Remover.
  • Machines: Add hot tap water to clean water tank, add cleaner, gently shake. After shampooing, use hot tap water in clean water tank to rinse cleaner from surface.
  • By Hand: Mix warm water and cleaner in a bucket. Soak a clean cloth in bucket and gently agitate affected area. Repeat steps using fresh warm water and a clean towel to remove any cleaner from surface.

Cruelty Free & Vegan Eco Friendly Made in USA Satisfaction Guaranteed

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