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Podcast listener special

Dianne & Abby are certified badasses that work to empower you to be the natural supermom nature intended. We're here to help you in your journey with natural, gentle cleaning & care items for your home, body, and those breastfeeding babies.

Puracy crafts natural, safe, & effective cleaning items.

We're as obsessed with cleaning as we are about the ingredients we use. We've worked with doctors, chemists, and cleaning professionals to create items that use only safe, plant-based, renewable ingredients and work better than their harsh chemical counterparts.

Never with any Bad Stuff (BS), like heavy fragrances or perfumes, parabens, sulfates, dyes, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyte, & many more.

Naturally clean
More effective
Plant-Powered
Over 20,000 five-star reviews

Puracy crafts natural, safe, & effective cleaning items.

Plant-powered performance.

Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy: this is plant-powered performance.

A few of our powerful plants & minerals

Himilayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils

Made safe by real chemists with high standards.

We’re our own customer, so we don’t cut corners. We work with chemists to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.