Plant-powered, gentle,
& effective.
Puracy formulas are at least 99.3% natural.
You don't have to choose between performance and natural ingredients.
High-performance products
Our expert-made formulas are specifically engineered to do more with less.
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We take sustainability seriously, from our biodegradable formulas to BPA-free refill pouches to carbon-neutral shipping.
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Certified Cruelty-Free
Puracy is certified cruelty-free. We’ve never tested on animals and we never will.
Learn morePlant-Powered Formulas
From enzyme cleaners to coconut cleansers, our 99.3+% natural formulas harness the power of plants, water, and minerals.
Learn moreNo "Bad Stuff"
Our child- and pet-safe products are formulated without sulfates, caustics, parabens, phthalates, synthetics fragrances, & more.
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You care about the ingredients, we do too
Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.
Seven years of glowing awards and reviews. Trusted by millions.
25,000+ five-star reviews
Over 8 million bottles sold
#1 best-seller on Amazon
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Money-Back Guarantee
If you don’t love your product, we’ll refund your purchase. No questions asked.
Learn moreWe care about the planet
7,889
tons of Co2 emissions saved
5M+
bottles prevented from entering environment
4
tons of Co2 offset per month
1.4M
hectares of forest protected
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