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Karalynne Call isn't a fan of household care & cleaning products with harsh chemicals, and neither are we! We've been helping advocate for that cause by creating the most safe & effective naturally-derived products on Earth. And thanks to Karalynne, you can see the results for yourself, saving your home from bad stuff and saving 15% off for yourself! 😊

  • Money-back guarantee
  • 25,000+ five-star reviews
  • 1 million customers
Save 15% on Natural Dishwashing & Laundry

Save 15% on Natural Dishwashing & Laundry

Our soaps are plant-based and made to be gentle on your things but incredibly tough against the most caked-on grime & grease.

  • Offer will not combine with other promo codes or offers.
Laundry Care Box

Get ready to dominate any laundry woe that comes your way with pure cleaning and stain-fighting power.


$64.96 $51.97 You Save 20%$42.97 $34.38 You Save 20%$29.98 $23.98 You Save 20%

Dishwashing Box

Everything you need to get dishes clean without worrying about chemicals.


$64.95 $51.96 ($2.17/fl oz)You Save 20%$43.96 $35.17 ($1.47/fl oz)You Save 20%$27.97 $22.38 ($0.93/fl oz)You Save 20%

Puracy crafts natural, safe, & effective cleaning items.

We're as obsessed with cleaning as we are about the ingredients we use. We've worked with doctors, chemists, and cleaning professionals to create items that use only safe, plant-based, renewable ingredients and work better than their harsh chemical counterparts.

Never with any Bad Stuff (BS), like heavy fragrances or perfumes, parabens, sulfates, dyes, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyte, & many more.

  • Naturally clean
  • More effective
  • Plant-powered
  • Over 25,000 five-star reviews
Puracy crafts natural, safe, & effective cleaning items.

Plant-powered performance.

Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy: this is plant-powered performance.

A few of our powerful plants & minerals
Himilayan pink sea salt

Himilayan pink sea salt

Sustainable coconuts

Sustainable coconuts

Pure olive oil

Pure olive oil

Essential oils

Essential oils

Made safe by real chemists with high standards.

We’re our own customer, so we don’t cut corners. We work with chemists to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.

  • Certified Cruelty-Free
  • Vegetarian & vegan safe
  • Biodegradable
  • Made in the USA
Made safe by real chemists with high standards.

Check out our greatest hits.

From dishes, laundry, surfaces, & stains, to dirty bodies & babies, we're a natural remedy for the messy anything.

Seven years of glowing awards & reviews. Trusted by millions.

Over 25,000 5-star reviews
Over 8 million sold
#1 best seller on Amazon
Ravely reviewed by these fine folks
New York Times
Business Insider
New York Magazine
Martha Stewart
Huffington Post
Seattle Times
Big Bang Theory
The Telegraph