Developed by doctors, trusted by families.

From the beginning, we wanted to craft the most natural, safe, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin.

Highly rated by millions.

We've earned our clean reputation over many years and millions of families served. For over six years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.

Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, plant-powered, gluten-free, vegan, and Certified Cruelty-Free.

Never any “Bad Stuff”

We don't cut corners, use overpowering fragrances, or use dyes. You’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and more.

Check out our greatest hits

From dishes, laundry, surfaces, & stains, to dirty bodies & babies, we're a natural remedy for the messy anything.