Puracy formulas are at least 99.3% natural

Plant-powered, gentle, & effective.

Subscribe and get 25% OFF your first subscription

You don't have to choose between performance and natural ingredients.

High-performance products

Our expert-made formulas are specifically engineered to do more with less.

Plant-powered formulas

From enzyme cleaners to coconut cleansers, our 99.+% natural formulas harness the power of plants, water, and minerals.

Sustainable

We take sustainability seriously, from our biodegradable formulas, to BPA-free refill pouches, to carbon-neutral shipping.

Certified cruelty-free

Puracy is certified curelty-free. We've never tested on animals and we never will.

No "Bad Stuff"

Our child- and pet-safe products are formulated without sulfates, caustics, parabens, phthalates, synthetics, fragrances, & more.

Why subscribe to Puracy?

Convenient

Get 5% OFF great Puracy products - delivered straight to your door.

Flexible

Modify, update, pause, and even cancel. No questions asked.

Exclusive

Get exclusive rewards like discounts, free gifts, & cleaning tips.

You care about the ingredients, we do too.

Cleaners don't have to be harsh to work. Turns out, nature's full of ingredients that are both gently on you & amazingly powerful on gunk - even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils

Seven years of glowing awards and reviews. Trusted by millions.

25,000+ five-star reviews

Over 8 million bottles sold

#1 best-seller on Amazon

Need more reasons to buy from Puracy?

Fast & free shipping

Get free shipping on all orders over $55 to the contiguous U.S.

Great customer service

Friendly, same-day customer service no matter the question.

Money-back guarantee

If you don't love our product, we'll refund your purchase. No questions asked.

We care about the planet

7,889

tons of CO2 emissions saved

5M+

bottles prevented from entering the enviromnent

4

tons of CO2 offset per month

1.4M

hectares of forest protected

We might be a small company, but we've got a lot of fans!