Puracy formulas are at least 99.3% natural

Plant-powered, gentle, & effective.

Subscribe and get 25% OFF your first subscription

You don't have to choose between performance and natural ingredients.

High-performance products

Our expert-made formulas are specifically engineered to do more with less.

Plant-powered formulas

From enzyme cleaners to coconut cleansers, our 99.+% natural formulas harness the power of plants, water, and minerals.


We take sustainability seriously, from our biodegradable formulas, to BPA-free refill pouches, to carbon-neutral shipping.

Certified cruelty-free

Puracy is certified curelty-free. We've never tested on animals and we never will.

No "Bad Stuff"

Our child- and pet-safe products are formulated without sulfates, caustics, parabens, phthalates, synthetics, fragrances, & more.

Why subscribe to Puracy?


Get 5% OFF great Puracy products - delivered straight to your door.


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Get exclusive rewards like discounts, free gifts, & cleaning tips.

You care about the ingredients, we do too.

Cleaners don't have to be harsh to work. Turns out, nature's full of ingredients that are both gently on you & amazingly powerful on gunk - even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils

Seven years of glowing awards and reviews. Trusted by millions.

25,000+ five-star reviews

Over 8 million bottles sold

#1 best-seller on Amazon

Need more reasons to buy from Puracy?

Fast & free shipping

Get free shipping on all orders over $55 to the contiguous U.S.

Great customer service

Friendly, same-day customer service no matter the question.

Money-back guarantee

If you don't love our product, we'll refund your purchase. No questions asked.

We care about the planet


tons of CO2 emissions saved


bottles prevented from entering the enviromnent


tons of CO2 offset per month


hectares of forest protected

We might be a small company, but we've got a lot of fans!