Developed by doctors, trusted by families.

From the beginning, we wanted to craft the safest, most natural, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on stains & grime, and safe for those with allergies and the most sensitive of skin.

Plant-powered performance.

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Stain Remover clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, plant-powered, gluten-free, vegan, and Certified Cruelty-Free.

Never any “Bad Stuff.”

We didn't cut corners, use any fragrances, or add dyes. And you’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, chlorine, allergens, artificial optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and much more.

Remove the stains. Keep your clothes.

Most stain removers out there use a "nuclear" approach: they use harsh & toxic chemicals designed to dissolve stuff. The problem is, that "stuff" isn't very discerning, and the result can be skin irritation, color fading for your most precious outfits, and more.

Puracy takes a different approach. Our plant-based enzymes act as the "key" for every stain "lock." By surgically targeting stains with natural stain eaters instead of unleashing chemical warfare, our head-to-head comparisons show Puracy Stain Remover being not only more effective at completely eliminating stains, but also without the problematic side effects.