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Protect & enhance the most sensitive of new skin.

No harsh chemicals, no dyes, no fake fragrances, no sulfates, no parabens, no petrolium-based ingredients, no abrasives. In fact, our ingredient list says "no" far more than it does "yes," because what goes on skin is absorbed by it into the body. So we carefully choose only the most natural, sustainably-harvested plant-based ingredients that are safe to use & wonderfully effective. Made in small batches in the USA by a small company obsessed with saying "no" to mass-producing cheap care products full of chemical agents.

We're hoping you join us in saying "yes" to a more natural way to care for your little ones, yourself, and your home. For a limited time, we're hoping you try our baby care products, specifically developed to be safe for use around those most sensitive to bad stuff.

Use promo code PUREBABY if it is not automatically applied at checkout. Offer expires August 21th, 2019. Not valid with other discounts, like subscription savings.