VP of eCommerce

Job Description

Puracy.com is seeking a Vice President of E-Commerce. This person is a seasoned expert who will run all e-commerce and digital marketing for our v-commerce brand. You will work with, and report directly to, the two company founders to set objectives and take full ownership of all digital marketing that surrounds our products and website, Puracy.com. You will work with employees and respective contractors to achieve the set forth goals.

The ideal candidate has a deep e-commerce and digital marketing background (with documented success) at a B2C or digitally native vertical brand with most of the revenue through its own website, not Amazon or other marketplaces.

Puracy.com is a CPG company that develops and sells a popular line of natural and organic household, personal care, and baby care products. Our two dozen products include cleaners, soaps, shampoos, cleansers, detergents, lotions, conditioners, and air fresheners. Our 100% U.S. made product line has won countless awards for quality and efficacy, and many of our products rank near the top of Amazon’s Best Seller lists. We’ve experienced our growth and success almost entirely via e-commerce. We will make our first foray into Brick & Mortar in January 2019 with a launch into Target stores.

Since our company's founding in 2013, our sales have doubled or tripled every year, ranking us as one of the fastest-growing businesses in Austin. We are a small company that rewards our people and regularly donates to local charities. This is your chance to get involved with one of Austin's most promising young businesses at a very early stage.


  • Manage and oversee all facets of Puracy.com with the sole focus to build a rich customer experience and drive profitable, sustainable growth via product subscriptions
  • Work with PPC team to develop ads and drive traffic
  • Work with social media team and photographers on content, images, initiatives, and driving traffic
  • Work with content bloggers on new topics and launches
  • Work with developers on new ways to optimize website
  • Work with designers on all facets of the digital business
  • Optimize website for conversions and user experience
  • Build landing pages for new and existing products and execute an ongoing email campaign with a mix of content, new products, product insight, and promotions
  • Develop and execute an ongoing text message marketing campaign
  • Analyze Amazon business for key takeaways, areas to optimize, and customer acquisition to website
  • Work with company leadership to develop cohesive brand guidelines to execute across all digital properties
  • Calculate, manage, and optimize customer LTV
  • Calculate, manage, and optimize, by acquisition channel, total marketing spend, new customers acquired, and customer acquisition cost
  • Calculate, manage, and optimize repeat rate by customer cohort
  • Develop rich customer demographic data and work with leadership to further develop Puracy brand guidelines reflecting the average Puracy customer
  • Promotional copywriting experience a plus
Puracy Stain Remover

Qualifications, Compensation, and Location

  • 7+ years of experience in various e-commerce roles with high levels of responsibility and decision making
  • Experience at a digitally-native consumer products company is a plus
  • Ability to execute 95%+ of the responsibilities listed above within the first three months
  • Self-starter who can work with very little direction yet consistently succeed with a highly complex series of tasks
  • Established leader with a track record of managing multiple projects with multiple teams and direct reports
  • A unique level of passion and ownership of your work
  • Salary based on experience
  • Annual Bonus based on mutually agreed KPI targets directly relating to job tasks
  • Austin, Texas 78701
  • Travel less than 5%

Benefits of Working at Puracy

While working at Puracy, it's a priority of ours to assure you love working here. As a growing business, we want to show our appreciation for the hard work it's going to take to get us to the next level. Therefore, we want to make sure you’re working at peak performance while also enjoying your life and maintaining a healthy work-life balance. We currently offer the following benefits to help you feel comfortable and part of our growing family here at Puracy:

  • Comprehensive healthcare package: Healthy employee = happy employee
  • Unlimited vacation and personal days: Take the time you need to recharge the batteries
  • Casual dress code: Feel comfortable while working
  • Free snacks, coffee, and beverages throughout the day
  • Monthly catered "family dinner" with the entire company
  • Free Starter Kit: An assortment of all our products, so you can experience for yourself why our natural products are so wonderful
  • Discounts on all future product purchases: This benefit would be exclusive to you and your family
Puracy Tote Bag

Apply for this Position

As a growing business, we thrive thanks to the talented individuals we work with on a daily basis. Whether as a freelancer or a full- or part-time employee, we welcome all individuals interested in helping us accomplish our goals and spreading the word about our amazing products. Feel free to provide your email and resume so we can keep you on the short list for future opportunities.

To apply for any positions we currently have listed or for any role you feel would be beneficial to our growing natural cleaning products business, please email us via the button below with the following listed information.

All information below is required:

  • First and Last Name
  • Role you're interested in
  • Resume (as an attachment)
  • Cover Letter (as an attachment) explaining any relevant experience you might have, why you want to work for Puracy, and why you are the best candidate for this position
  • At least two professional references
  • Phone number and best time to reach you (no phone calls, please)

Other Openings within Puracy


Director of Project Management

We’re seeking a seasoned expert who will take a list of projects in our process chain and develop them into well honed, scalable, efficient, and profitable processes. This person will work with, and report directly to, the two company founders to set objectives and take full ownership of these projects. This person will manage cross-functional projects with the goal of efficiency, profitability, quality, and reduction in friction. This person will be responsible for ensuring all projects are adequately vetted for feasibility, revenue, resources, competency and capability. This person will also develop, monitor and report on key metrics and insights that ensure objectives are being met.


Freelance Blog/Newsletter Writer

We’re seeking a seeking a talented part-time freelance writer to generate engaging, original content for our weekly blog/newsletter. The position will involve writing two blog posts per week. The ideal candidate has several years of experience writing newsletter and blog content, a history of writing content focused on building search engine optimized (SEO) traffic, and a passion for natural/organic products, charitable giving, and environmentally-conscious living.