VP of Marketing

Job Description

Puracy.com is seeking a Vice President of Marketing. This seasoned expert will run all traditional, social, and non-eCommerce marketing for our natural and organic consumer products brand. You will work with, and report directly to, the two company founders to set objectives and take ownership of all marketing activities at our fast-growing organization. You will work with employees and respective contractors to set forth and achieve annual goals.

The ideal candidate has a deep marketing background (and documented success) at a consumer products brand.

Puracy.com is a CPG company that develops and sells a popular line of natural and organic household, personal care, and baby care products. Our two dozen products include cleaners, soaps, shampoos, cleansers, detergents, lotions, conditioners, and air fresheners. Our 100% U.S. made product line has won countless awards for quality and efficacy, received tens of thousands of customer testimonials, and many of our products rank near the top of Amazon’s Best Seller lists. We’ve experienced our growth and success almost entirely via e-commerce. We will make our first foray into Brick & Mortar in January 2019 with a launch into Target stores.

Since our company's founding in 2013, our sales have doubled or tripled every year, ranking us as one of the fastest-growing businesses in Austin. We are a small company that rewards our people and regularly donates to local charities. By joining our team, you are getting involved with one of Austin's most promising young businesses at a very early stage.

Responsibilities

  • Manage Puracy's launch of over 20 SKUs into Target stores across the country. Develop and create a comprehensive marketing plan to drive foot traffic and sales to Target to ensure sales objectives are met.
  • Manage and oversee all facets of traditional, social, and non-eCommerce marketing for the Puracy brand with the core focus to build a rich, consistent consumer experience and drive profitable, sustainable, growth to our retail outlets
  • Develop a comprehensive, omnichannel marketing plan and execute key brand initiatives
  • Become the catalyst for conceiving, developing, and gaining internal support for 6-month, 12-month, and 2-4-year marketing plans
  • Hire and work with copywriters to create compelling marketing messaging across all platforms
  • Oversee, enforce, and regularly adjust existing brand guidelines
  • Develop and manage social media plan across all key platforms
  • Provide marketing guidance on product packaging
  • Develop new product launch plans
  • Develop and manage photography and videography for both digital and print use
  • Develop and manage Public Relations strategy and calendar
  • Develop and manage editorial calendar for blog and other website content creation
  • Work with copywriters on company tone to ensure consistency and optimization across all company materials
  • Work with VP of eCommerce on key areas that overlap positions (i.e. website design and copy)
  • Approach every task with customer experience as the driver
Puracy Stain Remover

Qualifications, Compensation, and Location

Qualifications
  • 7+ years of experience in various marketing roles with high levels of responsibility and decision making
  • Relevant experience at a consumer products company is strongly preferred
  • Ability to execute 95%+ of the responsibilities listed above within the first three months
  • Self-starter who can work with very little direction yet consistently succeed with a highly complex series of tasks
  • Established leader with a track record of managing multiple projects with multiple teams and direct reports
  • A unique level of passion and ownership of your work
Compensation
  • Salary
  • Annual Bonus based on mutually agreed KPI targets directly relating to core responsibilities
  • Healthcare
  • Unlimited vacation and personal days
  • Expense reimbursement
Location
  • Austin, Texas 78701
  • Travel less than 5%

Benefits of Working at Puracy

While working at Puracy, it's a priority of ours to assure you love working here. As a growing business, we want to show our appreciation for the hard work it's going to take to get us to the next level. Therefore, we want to make sure you’re working at peak performance while also enjoying your life and maintaining a healthy work-life balance. We currently offer the following benefits to help you feel comfortable and part of our growing family here at Puracy:

  • Comprehensive healthcare package: Healthy employee = happy employee
  • Unlimited vacation and personal days: Take the time you need to recharge the batteries
  • Casual dress code: Feel comfortable while working
  • Free snacks, coffee, and beverages throughout the day
  • Monthly catered "family dinner" with the entire company
  • Free Starter Kit: An assortment of all our products, so you can experience for yourself why our natural products are so wonderful
  • Discounts on all future product purchases: This benefit would be exclusive to you and your family
Puracy Tote Bag

Apply for this Position

As a growing business, we thrive thanks to the talented individuals we work with on a daily basis. Whether as a freelancer or a full- or part-time employee, we welcome all individuals interested in helping us accomplish our goals and spreading the word about our amazing products. Feel free to provide your email and resume so we can keep you on the short list for future opportunities.

To apply for any positions we currently have listed or for any role you feel would be beneficial to our growing natural cleaning products business, please email us via the button below with the following listed information.

All information below is required:

  • First and Last Name
  • Role you're interested in
  • Resume (as an attachment)
  • Cover Letter (as an attachment) explaining any relevant experience you might have, why you want to work for Puracy, and why you are the best candidate for this position
  • At least two professional references
  • Phone number and best time to reach you (no phone calls, please)

Other Openings within Puracy

Marketing

VP of eCommerce

We're seeking a Vice President of eCommerce. This person is a seasoned expert who will run all e-commerce and digital marketing for our v-commerce brand. You will work with, and report directly to, the two company founders to set objectives and take full ownership of all digital marketing that surrounds our products and website, Puracy.com. You will work with employees and respective contractors to achieve the set forth goals.


Lifestyle & Social Media Photographer

We're seeking a Lifestyle and Social Media Photographer for our award-winning line of organic and natural household and personal care products. This person has professional equipment and experience with lifestyle photography. You will work with, and report directly to, one of the company founders to set objectives and take full ownership of all social media and lifestyle (with and without people) photography. You will work with key employees and respective contractors to ensure the right photos are being taken.