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Natural Baby Shampoo & Body Wash
Baby /Body & Hair

Natural Baby Shampoo & Body Wash

Clean & protect the most sensitive of skin with safe, soothing, & nourishing plant-based, gentle hair & body wash. 🛁

1553 reviews


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  • Soothing coconut cleansers and nourishing vegetable moisturizers beautifully balance the delicious smell of ripe citrus
  • Natural scent of Citrus Grove: Sun-ripened citrus trees with a gentle breeze of salty ocean air
  • Our tear-free and hypoallergenic formula is gentle enough for daily bath time
  • Sea salt naturally purifies your baby's skin
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable
  • NO cocamidopropyl betaine, sulfates (e.g. SLS, SLES), triclosan, formaldehyde, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, chlorine, dyes, perfumes, synthetic fragrances, or caustics
  • Safe for greywater and septic systems
  • Never tested on animals
  • The original hand-drawn artwork on this bottle helps support local artists
  • Developed by doctors, trusted by parents everywhere
  • 99.5% Natural

Our Natural Baby Shampoo & Body Wash is a clinical-grade blend of luxurious cleansers, humectants, and essential oils. Packed in this world-class blend of ingredients is sea salt, which naturally balances your baby's skin. We've ensured that the high-foaming formula is free from sulfates, designed for the most sensitive skin, and safe for those that suffer from allergies.

These renewable, biodegradable, and 99.5% natural ingredients were carefully selected by Puracy, a trusted source for natural and organic, plant-based, child-safe, pet-safe, hypoallergenic, and effective household essentials.


  • Apply to a washcloth, your hands, or directly into the bath. Massage into your baby's wet skin & hair then rinse with fresh water. 


  • We wanted to ensure a gentle, non-burning, "tear-free" formula so we first tested on ourselves (employees) and only afterward on our little ones. Our formula does not contain any eye-numbing agents and instead contains a very gentle blend of cleansers and moisturizers. If you notice any discomfort, it's possible that these cleansers are attempting to clean the mucus from the eyes. This could result in some friction and, therefore, discomfort. It is typically very short-lived and can be taken care of by rinsing the eye with a small amount of fresh water.

Natural Baby Shampoo & Body Wash

Based on 1553 reviews
★★★★★ Reviewed on 06/06/2020

Gentle on eyes & skin
I tested this on my eyes to make sure my toddler wouldn't mind this on his hair. Test passed, does not burn my eyes & my son isn't traumatized when I wash his hair. Fantastic!

Customer Reviews
4.6 Based on 1,553 Reviews
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United States United States

Amazing products, great customer service!

This is my favorite baby shampoo/body wash - the smell is lovely, it’s gentle on my little one’s sensitive skin, and I love the clean ingredient list. This will continue to be a staple in our house! I am also very impressed with Puracy’s customer service. I made a big order during the holiday sale, and there was a problem with my order but the customer service team was responsive and went above and beyond to correct the mistake. Thank you Puracy! I’m a customer for life.

George T.
United States United States

Great Product

We are repeat purchases of the Natural Baby Shampoo & Body Wash for our toddler and baby. Great natural product that does not irritate kiddo's sensitive skin. We have purchased from Amazon, Target and Direct. Slight issue with packaging on the most recent purchase where the pump was damaged. Not a big issue since we have existing bottles.

A Puracy Customer
Bridget P.
United States United States

Love Puracy!

I just love everything about Puracy!!

United States United States


Wishes well,foams well and doesnt dry out baby skin

Patricia C.
United States United States

exceeded expectations

I purchased this product because I moved into a house with septic tank and needed products that were more readily degradable. This baby shampoo and body wash left my toddler's hair feeling the softest and shiniest it's ever been, and smells amazing! I tried many products before, and was even using conditioner for his very thick and unmanageable hair without great results. This was really a very pleasant suprise!

Michelle S.
United States United States

Great all around!

Love this body wash, truly tear free and doesn’t dry my kids skin out.

maureen f.
United States United States


The Citrus Baby shampoo is wonderful! It is such a gift to not have to worry about hidden allergens!

United States United States

So gentle

My baby loves it! It keeps her nice and clean without damaging her new baby skin. I will keep using this for all my children!

United States United States

Not tear free

I registered for this soap as we love and use Puracy products around our house. We switched over to this soap after our hospital supply ran out and that’s when our baby started getting grumpy about bath time. I tried the soap out for myself today on my face and it is definitely not tear free- it made my eyes sting for several minutes. The soap does a fantastic job of cleaning, leaves my baby’s hair soft and smells great but I’ll have to find something actually tear free for baby bath time. I’ll use it for adult body wash because the smell is great.



Hi Elizabeth, I'm sorry our Natural Baby Shampoo is not working well for you or your family. I can confirm that we tested this product to be gentle and non-burning to the eyes. We first tested on ourselves (employees) and only afterward on our little ones. We made many revisions before labeling our product as tear-free. Our formula contains a very gentle blend of cleansers and moisturizers, but if a concentrated amount gets in your eyes, the cleansers will try to clean the surface which can cause some discomfort. This product is non-toxic and contains no ingredients that are damaging to the eyes. We guarantee 100% satisfaction with every product we sell. Please email us at if you have any other questions or concerns. Best, Customer Experience at Puracy

United States United States

Great for sensitive skin

Great lather, and gentle. When I received my package the pump was broken. Customer service was wonderful, and mailed a replacement out immediately.