Free shipping over $35
Sanitizer now in stock
Natural Laundry Detergent

Natural Laundry Detergent

Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

👍 In stock & ships from CT in 2-3 business days.

 
1207 reviews
Quantity

1

1
2
3
4
5
6
7
8
9
10
Subscribe & Save 15%

Deliver monthly (most common)

Purchase this time only
Deliver monthly (most common)
Deliver every 2 months
Deliver every 3 months
Deliver every 4 months
Deliver every 5 months
Deliver every 6 months
Get notified when it's available

Features of Puracy Natural Liquid Landry Detergent

  • Developed by doctors for sensitive skin and those with allergy
  • Market-leading 10x concentration reduces waste by over 80%
  • 96 loads per 24-ounce bottle
  • Unlike other detergents, the first ingredient isn't water
  • Pump top eliminates measuring and spilling
  • Quadruple plant-based enzyme formula safely removes stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • No sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), sodium coco sulfate (SCS), petrochemicals, sulfates, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Never tested on animals and Certified Cruelty Free
  • Safe for gray water and septic systems
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.5% Natural

    Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%. The biodegradable elements were carefully chosen and developed into a premium cleanser by Puracy, a trusted source for natural and organic, plant-based, child and pet safe, hypoallergenic, and effective household essentials.

    Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend of plant-based enzymes and natural minerals can clean as well as — if not better than — synthetic brands, all while being a gentle and renewable solution. Our 10x formula quickly dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.

    Ingredients

    C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)

    Directions

    • Use 1 pump for small loads in HE washers
    • Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
    • Use 4 pumps for regular/large Loads in standard washers
    • For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally

    Care and Caution:
    Please keep out of reach from children and pets.

    FAQ

    How do I get the pump to work?

    1) Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.

    2) Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).

    3) You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

    Is this safe to use in top load and front-load washing machines?

    Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

    Can I use this on dark clothes?

    Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

    Can I use this on delicate garments and denim?

    Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

    Customer Reviews
    4.5 Based on 1207 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • products
    • chemicals
    • puracy
    • skin
    • family
    • clothes
    • laundry detergent
    • detergent
    • Fresh Linen
    • load
    SR
    05/07/2020
    Shawntell R.
    United States United States
    Detergent

    Excellent product

    KW
    05/02/2020
    Kristi W.
    United States United States
    Fresh

    Love love this product. Clothes and clean and fresh!

    LS
    05/02/2020
    Larisa S.
    United States United States
    Super clean. Fresh scent. No toxic chemicals!

    I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!

    CC
    05/02/2020
    Christie C.
    United States United States
    LOVE LOVE. LOVE.

    I use to use another natural laundry detergent but our clothes just didn’t smell clean when I took them out of the washer. Then I switched to Puracy and now our clothes smell and look clean every time. I love ALL of Puracy products.

    T
    04/27/2020
    Theresa
    United States United States
    Great soap!

    Love this soap and how well it cleans! I also love that it’s concentrated so less plastic is used and it’s compact so it doesn’t take up a lot of space to store. We’re a Puracy household!