Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.
From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.
My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!
I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!
I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.
From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.
Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.
loads per bottle
Leading Brand-X plastic jug detergent
Puracy Natural Laundry Detergent
more active ingredients
Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.
But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.
We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.
Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.
You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).
Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.
Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.
C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)
How do I get the pump to work?
Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).
Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.
Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.
Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
We use Puracy from 3 years now. We love the soap, the bathroom spray, dish soap, hand lotion, shower gel, hand sanitizer and top cleaner/disinfectant. ALL GREAT PRODUCTS!!! We love them and use them on regular basis, completely replacing the kind we had before. Now recently, we tried the laundry detergent as well. We loved it so we add it to our list. If you want to avoid chemicals, you will be very happy with Puracy. The products are as good at what they are meant to do, as the “normal” brands we are used to from supermarkets but they are not harmful. We initially started only with the hand soap because we use it so often and we wanted to avoid the chemicals found in absolutely all the soaps we were using. But we liked it so much that from that moment we are using ONLY the Puracy soap (my husband particularly likes the “foaming” soap). Then slowly, we start using more and more products, replacing the ones we were used to and now we bought the detergent and we love it too. And one more thought: they also smell very nice. Based on our experience, we highly recommend Puracy (not only this detergent but all the other Puracy items we use). Hope this helps....
I’ve been searching for a clean ingredient detergent for over a year! One that smells good and actually does it’s job has been hard to find! I love the light clean scent and my clothes have never looked better!
Love the Puracy detergent! Clean fresh light on fabrics! Thank you!
The scented laundry detergent has a pleasant, fresh smell, just like as you would want your clothing to smell. My washer requires 4 pumps for an adequate cleaning job, so I’m going through it faster than I wish for the price, but a High Efficiency (HE) washer is the solution to this. It feels great to use an earth-friendly product!
The fresh linen scent is amazing and lingers for a few days on clean laundry. I love that it still gets sudsy in the washer.
Not only is this detergent amazing, CS at puracy.com is equally as amazing! Will be back!
Goes a long way! Cleans very well & bonus! smells wonderful!
This product should get a five star review. I truly love it. However, the shipping time on Puracy products is the slowest I have ever seen. It takes FOREVER to get to you. My recommendation is to always have extra on hand. It is no fun to run out and wait over two weeks. An absolutely wonderful laundry detergent!
I bought this to help with my 8 month olds food staining her bibs and clothes as we are doing baby led weaning. I didn’t expect my 3 year old do get into my makeup and cover his entire shirt with red lipstick or my 11 year old to leave a market in my bed and have it explode on my sheets but that’s what happened the first time I got to use our stain remover. I was expecting to leave it on each stain for 8 hours but I simply saturated the stain, rubbed the fabric together and within 5 minutes but stains were GONE. It might actually be witchcraft they out in these bottles but I’m here for it regardless. Thank you Puracy!!
This was my first purchase, but won’t be the last. My clothes came out very clean and soft. Much better than my usual brand. Great product