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Natural Shampoo
Body /Hair

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

639 reviews


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Natural shampoo from salon pros.

Demand more for your hair

The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.

Plant-based ingredients
Made by salons & PhDs
Certified Cruelty-Free
No parabens, sulfates, & more

Cleans hair for days. Safe for daily use.

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

image of Martha Lynn Kale<br>Salon Owner in Austin, TX

“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

Martha Lynn Kale
Salon Owner in Austin, TX

Meet Citrus & Mint

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

Meet Citrus & Mint

Gluten-free & vegan
Gray water safe

Plant-powered performance

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

Packed with vitamins & minerals

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Packed with vitamins & minerals

Never B.S. (Bad Stuff)

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

No Bad Stuff
Made by Doctors


  • Rinse hair, apply shampoo to hands, and work lather into your hair, focusing on the scalp. Rinse thoroughly.
  • For best results, use regularly for at least 2 weeks with Puracy Natural Conditioner.

Natural Shampoo

Based on 639 reviews
★★★★★ Reviewed on 04/18/2020

My Hair Shines!
I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.
-Coleen C.

Customer Reviews
4.3 Based on 639 Reviews
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Filter Reviews:
Jane G.
United States United States

I hope that this product is as good as the laundry items I have used.

A Puracy Customer
Charity G.
United States United States

Very happy to find a natural shampoo for my husband!

Diana M.
United States United States

Still losing hair but it gets my hair super clean!

susan s.
United States United States

Since I am a very allergy sensitive & migraine prone individual, I have a very hard time with fragrances, soaps, lotions, detergents, etc. All WONDERFUL results with this mild shampoo –Squeaky, clean, soft, shiny hair, rinses clean, no rashes, no allergic reaction. NO migraine. And I didn’t have to wash my hair the next day, if I didn’t want to. This item sells out fast, so buy the 64 oz refill too. And, because we think so highly of the Puracy line, we decided to make a gift basket and fill it with Puracy bath and body products. My order arrived quickly, but all damaged. DON’T blame the Puracy Company if it should happen to you. It is NOT their fault because they wrap and pack everything very, very well, as I know from past orders. It was clearly damaged by the shipping company. The Puracy Company is replacing and resending my items to me.

Louise L.
United States United States
Must try shampoo

Shampoo makes a ton of lather & hair is silky soft.

Allison H.
United States United States
Best Natural Shampoo!

This is the best natural shampoo we have found! It does a great job lathering up (which most we have tried do not) and getting your hair clean.

Andrea C.
United States United States
Pleasantly surprised

No residue or dulling. Refreshingly clean without overindulging fragrances. Pairs well with the conditioner.

Lynne W.
United States United States
Great shampoo

I was looking for a natural type of shampoo--no chemicals. I found this, Puracy, and gave it a try. It works really well!! I've very pleased with it. My hair is now soft again, and I don't have to worry about harmful chemicals. Thank you!

Sylvia T.
United States United States
Really helps dry scalp!

I ordered this based on a recommendation of a fellow psoriasis sufferer. It not only helps my flaky scalp, it makes me hair feel fuller and softer. Great product!

Katelyn M.
United States United States
Love it !

This shampoo immediately cut down on my scalp irritation and it feels moisturizing. The scent is very light and pleasant