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Natural Shampoo
Body /Hair

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

👍 In stock & ships from CT in 1-2 business days.

591 reviews


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The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.

  • Vegetable-based
  • Cruelty-free
  • Color-safe
  • No B.S. (Bad Stuff)

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

Cleans hair for days. Safe for daily use.
“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

  • Martha Lynn Kale, Salon Owner in Austin, TX

Meet Citrus & Mint.

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

  • Energizes the skin & senses

Plant-powered performance.

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

  • Safe for gray water & septic systems
  • Naturally-derived, plant-based
  • Hypoallergenic
  • Gluten-free & vegan-safe

Real beneficial ingredients. Packed with vitamins & minerals.

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Real beneficial ingredients. Packed with vitamins & minerals.

No B.S. (Bad Stuff)

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

  • Non-toxic
  • Biodegradable
  • No harsh chemicals
  • No synthetic fragrances
  • Made in the USA

Ingredients & Use

Purified Water, Sodium Lauroamphoacetate (Coconut-Based Cleanser), Cocamidopropyl Hydroxysultaine (Coconut-Based Cleanser), Sodium Methyl Cocoyl Taurate (Coconut-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Coco Glycinate (Coconut-Based Cleanser), Betaine (Beet Sugar) Extract, Vegetable Glycerin (Plant-Based Skin Softener), Coco Glucoside (Coconut- Based Cleanser), Glyceryl Oleate (Plant-Based Skin Softener), Coco-Caprylate (Coconut-Based Cleanser), Diheptyl Succinate and Capryloyl Glycerin/Sebacic Acid Copolymer (LexFeel N5; Plant-Based Texture-Enhancer), Hedera Helix (Ivy) Extract, Quillaja Saponaria (Soapbark) Extract, Juglans Nigra (Black Walnut Leaf) Leaf Extract, Chamomilla Recutita (Matricaria) Extract, Panax Ginseng (Ginseng) Root Extract, Squalene (Olive Oil-Based Hair Conditioner), Bergamot Essential Oil, Peppermint Essential Oil, Eucalyptus Essential Oil, Citric Acid (Plant-Based Preservative), Potassium Sorbate (Natural Preservative), Himalayan Pink Sea Salt, Sodium Chloride (Natural Salt), Tetrasodium Iminodisuccinate (Plant-Derived Water Softener), Sodium Benzoate (Food-Grade Preservative), Gluconolactone (Natural Preservative)


Rinse hair, apply shampoo to hands, and work lather into your hair, focusing on the scalp. Rinse thoroughly.

For best results, use regularly for at least 2 weeks with Puracy Natural Conditioner.

Natural Shampoo

Based on 591 reviews
★★★★★ Reviewed on 04/18/2020

My Hair Shines!
I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.
-Coleen C.

Customer Reviews
4.2 Based on 591 Reviews
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Maren S.
United States United States
Wonderful Products

I have been using Puracy products for a few months now and continue to enjoy them all. Most recently I purchased the Natural Shampoo and love the way it leaves my hair. It feels clean and soft, and I will continue to purchase it. I also use their hand soap, hand sanitizers both gel and foaming, body wash, and the hand and body lotion. I have a new grand baby coming next month and bought my daughter the gift set travel size of baby products so she can try them too. I have finally found products that are good for my sensitive skin, and a brand that I trust. Thank you, Puracy!

Angie S.
United States United States
Really nice shampoo!

This shampoo has been very gentle and makes my hair so soft! I have very long, fine hair and tend to wash my hair most every day. This along with the natural conditioner keeps my hair nice and soft without drying my scalp or hair out. I wish the smell was a little more feminine, but the citrus and sea salt does smell good. I love that this is made in the USA too! I’ll definitely buy it again!

Carol L.
United States United States
Hair feels clean

Very little shampoo is needed to get a good lather and rinse. It is nice to have a product that works well and does not have ingredients that worry me. My hair feels clean. I do use a conditioner with it but have not tried Puracy yet. The more I use a Puracy product the more I want to try others. So far I am impressed with every product I have purchased.

A Puracy Customer
Leah C.
United States United States
Love the Shampoo!

I’ve been using Puracy products for a few years. Love them all!

Isobel J.
United States United States
Strong yet gentle

This shampoo provides a cleaning that lasts days but does not strip the natural oils (unless you use a LOT). I am very happy with it.

Donna Y.
United States United States
Body wash and hand soap

Puracy body wash is wonderful and smells divine. And I love the hand soap. Both products are soothing to the body. Love them!

meghan V.
United States United States
Great shampoo

Love the smell cleans great

Gabriel W.
United States United States
My husband loves this shampoo.

My husband loves this shampoo. It works up into a very nice lather & it smells amazing.

United States United States

OMG! I love what this did for my hair! I was already using a natural shampoo but after every wash I would feel like my hair still looked dirty and greasy in spots and it felt heavy. I never liked the way it seemed so dirty again the very next day. We were using other Puracy products so decided to switch to their shampoo and conditioner as well. I love the way it smells and feels and my hair feels amazing after just one wash. It doesn’t seem dirty at all and doesn’t feel heavy. It’s so soft and light and has some nice natural volume to it. It’s a keeper!

Kristin P.
United States United States
Wonderful Shampoo, but Broken

I love the shampoo, it makes your scalp and hair squeaky clean! The scent is nice & citrusy, and light, perfect for someone like me with perfume allergies! I did contact customer service via email with no response yet, the pump came broken, and a little bit of the shampoo leaked out, not a big deal, but advice for a future customers.