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Natural Shampoo
Body /Hair

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

👍 In stock & ships from NJ in 2-3 days.

619 reviews


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The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.

  • Vegetable-based
  • Cruelty-free
  • Color-safe
  • No B.S. (Bad Stuff)

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

Cleans hair for days. Safe for daily use.
“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

  • Martha Lynn Kale, Salon Owner in Austin, TX

Meet Citrus & Mint.

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

  • Energizes the skin & senses

Plant-powered performance.

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

  • Safe for gray water & septic systems
  • Naturally-derived, plant-based
  • Hypoallergenic
  • Gluten-free & vegan-safe

Real beneficial ingredients. Packed with vitamins & minerals.

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Real beneficial ingredients. Packed with vitamins & minerals.

No B.S. (Bad Stuff)

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

  • Plant-powered
  • Biodegradable
  • No harsh chemicals
  • No synthetic fragrances
  • Made in the USA

Ingredients & Use

Purified Water, Sodium Lauroamphoacetate (Coconut-Based Cleanser), Cocamidopropyl Hydroxysultaine (Coconut-Based Cleanser), Sodium Methyl Cocoyl Taurate (Coconut-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Coco Glycinate (Coconut-Based Cleanser), Betaine (Beet Sugar) Extract, Vegetable Glycerin (Plant-Based Skin Softener), Coco Glucoside (Coconut- Based Cleanser), Glyceryl Oleate (Plant-Based Skin Softener), Coco-Caprylate (Coconut-Based Cleanser), Diheptyl Succinate and Capryloyl Glycerin/Sebacic Acid Copolymer (LexFeel N5; Plant-Based Texture-Enhancer), Hedera Helix (Ivy) Extract, Quillaja Saponaria (Soapbark) Extract, Juglans Nigra (Black Walnut Leaf) Leaf Extract, Chamomilla Recutita (Matricaria) Extract, Panax Ginseng (Ginseng) Root Extract, Squalene (Olive Oil-Based Hair Conditioner), Bergamot Essential Oil, Peppermint Essential Oil, Eucalyptus Essential Oil, Citric Acid (Plant-Based Preservative), Potassium Sorbate (Natural Preservative), Himalayan Pink Sea Salt, Sodium Chloride (Natural Salt), Tetrasodium Iminodisuccinate (Plant-Derived Water Softener), Sodium Benzoate (Food-Grade Preservative), Gluconolactone (Natural Preservative)


Rinse hair, apply shampoo to hands, and work lather into your hair, focusing on the scalp. Rinse thoroughly.

For best results, use regularly for at least 2 weeks with Puracy Natural Conditioner.

Natural Shampoo

Based on 619 reviews
★★★★★ Reviewed on 04/18/2020

My Hair Shines!
I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.
-Coleen C.

Customer Reviews
4.2 Based on 619 Reviews
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Joseph M.
United States United States
natural shampoo

I love the shampoo and I will be ordering more in the future

Alex H.
United States United States

I love this shampoo. Goes great with the conditioner. Doesn’t leave my hair greasy and smells wonderful all with exceptional in gradients. Will Buy again as the refill pouch

Joana P.
United States United States
Love this shampoo

Really nice, good lather and no need to shampoo daily anymore.

Valerie L.
United States United States
Best shampoo I’ve ever tried

First off I want to mention puracy gave no incentives for a good review like I’ve seen with many other companies. I absolutely love this shampoo (and conditioner). Many natural shampoos give your hair a weird residue feeling after using for a while. This is not the case with puracy. I always comb through my hair with shampoo in it since my hair has been crazy for life (up until using this and the conditioner). Many other shampoos I had to work to get the comb through. With this shampoo the comb went right through. My hair has been an unmanageable poofy frizzy mess for as long as I can remember. This shampoo made a huge difference. I wish I would have thought to have the before and after pictures.

Debra M.
United States United States
Great at cleaning

I have been using this for about a year. It really suds up. My scalp comes out clean and my hair shines.

United States United States

Initially, I was disappointed with this shampoo because it didn't appear to deep clean my hair at the root, however, after using it for 2 weeks now (just 3 washes), I've realized that it was cleaning all of the other residue left by my less superior products. Now my hair is soft, light, and shiny. It has brought out and supported my natural waves without making them frizzy, and the scent is reminiscent of a woodsy vacation. Thank you, Puracy for making such beautiful products!

Renee R.
United States United States
Beautiful product, my scalp didn't like it

I really wanted to love this shampoo (and conditioner). I love this brand, it has great ingredients, you get a lot of product, and the price is right. Unfortunately, each time I used this my scalp would itch after like crazy. I'm guessing I'm allergic to something in the formula. Once I switched to a different brand, my scalp stopped itching. Still giving this 4 stars as I think the product itself is great, just didn't agree with my skin. I'm sure it works great for many others!

Tasha R.
United States United States

I was super skeptical about using the Puracy shampoo and conditioner because I have a frizzy, wavy hair texture....but these products have helped to tame the beast! I am amazed and will be a lifelong buyer!

Liza M.
United States United States

Great scent and leaves my hair with shine. I’ve also noticed my natural wavy texture being more noticeable and having more bounce.

Karen C.
United States United States

My hair has shine, bounce, and body again! Medications had done a real number on my hair since 2014 and I have tried multiple "natural" shampoos with little change. Thank you for a wonderful product that helps me look and feel better each day.