Written by Tenley Haraldson. Reviewed by Sean Busch.
We’ve always known that we wanted to add a natural deodorant to the Puracy line, but we also knew that we couldn’t rush perfection. To meet our company’s strict standards, the R&D process alone took more than a year – longer than any of our other products.
The result? A natural deodorant that glides on smoothly, lasts at least 8 hours, and doesn’t clump.
What Is a Natural Deodorant?
Aluminum is often used in antiperspirants and “dual” (deodorant-antiperspirant) products to reduce wetness. They do this by blocking sweat glands and restricting odor-causing bacteria.
Natural deodorants don’t contain aluminum, parabens, petroleum-based ingredients, or other harsh ingredients. Their purpose is to simply deodorize sweat to help combat smells.
For the past few years, there’s been a massive shift towards aluminum-free deodorants and antiperspirants, mainly due to potential toxicity. While these fears have mostly been proven to be unfounded, our company always opts for natural, gentle, and effective ingredients for all of our products.
How We Created Puracy Deodorant
Though Puracy might be a little late to the natural deodorant game, we don’t view our entrance as a hindrance. This extra time allowed our R&D team to determine where our competition was lacking.
1. Researching the Competition
We looked at thousands (maybe hundreds of thousands) of our competitors’ customer reviews. We kept coming back to the same pros and cons of natural deodorants:
Using these reviews, our highly-trained (classically and practically) chemistry staff worked to create a clear, solid gel stick that not only lasted a long time but also glided on smoothly and uniformly.
2. Getting the Right Consistency
More people opt for a white, waxy deodorants because they tend to last a bit longer than their gel counterparts – but we’re all familiar with embarrassing white residue clumping underarms or rubbing off on clothing. White, waxy sticks also tend to have much higher friction (which can pull on skin and underarm hair).
The bulk of ingredients in stick deodorants aren’t necessarily deodorizers but carriers that glide along the skin and cling to sweat glands. To do this effectively and for long periods of time, deodorants typically utilize dimethicone or silicone.
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3. Finding Odor Protection That Lasts
We knew that essential oil deodorant was possible, and our two scents (Citrus & Sea Salt and Coconut & Vanilla) received excellent reviews from Puracy staff, our families, and friends. They just weren’t 100% effective for more than 4 hours.
The carrier simply wasn’t strong enough to last on skin for a substantial amount of time. We knew this was something that most natural deodorants struggled with, so we reached out to Itaconix to get to the bottom of this issue.
Partnering with Itaconix
Itaconix is a small R&D center focused on developing plant-derived and plant-based ingredients in personal care and home products. They’d already helped us during our Natural Shampoo and Conditioner reformulation, and their company’s recently-launched ingredient (LexFeel N5) was precisely what was missing in our natural hair care products.
The company fully understood our struggle with finding a long-lasting, 100% plant-based solution that extended the life of our deodorant. They recommended trying sodium zinc polyitaconate, a natural odor blocker that’s clinically-proven to be a safe and effective solution for sensitive skin.
After thoroughly reviewing their clinical data, we knew we had to test it in our prototype.
The Results We'd Been Waiting for
Incorporating sodium zinc polyitaconate into our deodorant formula took odor protection from 4 to 8 hours of efficacy. That’s right: Three simple swipes and at least 8 hours of protection (though in many cases, that went up to 14 hours).
Our incredibly smooth blend of botanicals, emollients, and plant-based propanediol were designed to glide along the skin (not pull hair out, like in competitor reviews). An N-pattern application (“up, down, up”) ensures that every customer gets the perfect super-light coat of all-day odor protection. No stains, no residue, no clumping, no pulling, no build-up – just the perfect amount applied evenly and smoothly, every time.
We’ve Created the Ultimate Natural Deodorant
Since we're a cruelty-free company, we tested this ourselves first. When every tester asked for more samples before the product hit the market – we knew we were ready.
We firmly believe that our Natural Deodorant does everything you expect a regular deodorant to do (though we recommend using this product for at least two weeks). With our 100% Pure Love Guarantee, what have you got to lose?