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Natural Carpet & Upholstery Shampoo

Natural Carpet & Upholstery Shampoo

Clinical-grade carpet & upholstery cleanser that's pet and kid safe. Removes stains, dirt, grime, odors, funk, & other junk.

👍 In stock & ships from CT in 2-3 business days.

193 reviews


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Features of Puracy Carpet Cleaner

  • Clinical grade natural ingredients rapidly remove stains, soils, and odors from carpets, rugs, upholstery, and other washable fabrics
  • The best natural carpet and upholstery shampoo on the market
  • Works with a carpet cleaning machine or by hand
  • Safe on any washable surface your child or pet comes in contact with
  • Industry-leading 4x concentrated formula reduces plastic, water, and energy waste by more than 75% 
  • Low foaming, fast-acting formula
  • Fresh Citrus scent: Sun ripened citrus provides a fresh reminder your home is clean
  • Developed by doctors, tested by professionals, trusted by parents everywhere
  • Naturally-derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • No SLS, SLES, sulfates, phosphates, animal by-products, chlorine, bleach, dyes, petrochemicals, caustics, or optical brighteners
  • Safe for gray water and septic systems
  • Never tested on animals; Certified Cruelty Free
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.5% Natural

Puracy 4x Natural Carpet & Upholstery Shampoo is a revolutionary carpet cleaning solution. Developed by doctors and powered by concentrated natural enzymatic cleansers, we guarantee this product will safely clean any carpet, rug, or washable fabric you put in its path — all while being 100% family safe and non-toxic.

Our unique blend tackles hundreds of different stains, residues, odors, and spots without bleaching or discoloring fabrics. It can be used with a carpet cleaning machine and by hand.

Our professional strength formula was developed in a lab by a team of Ph.D. chemists with decades of experience working with green formulas, reviewed by a team of MDs to evaluate the overall safety, and finally tested by parents and carpet cleaning professionals for performance.

With just 1 oz. of cleaner per 100 oz. of water, the head-to-head tests have proven that our blend of plants and minerals can clean as well as products packed with harsh, petroleum-based chemicals.


Purified Water, Decyl Glucoside (Plant-Based Cleanser), Octyl Dimethyl Amine Oxide (Plant-Based Cleanser), Lauramine Oxide (Plant-Based Cleanser), Tetrasodium Iminodisuccinate (Biodegradable Water Softener), Sodium Citrate (Plant-Based Softener), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Pink Grapefruit Essential Oil, Zinc Ricinoleate (Natural Mineral-Based Odor Removal Agent)


  • Solution Ratio: 1 oz. of cleaner per 100 oz. of water.
  • Pre-treat tough stains and pet accidents with Puracy Natural Stain Remover.
  • Machines: Add hot tap water to clean water tank, add cleaner, gently shake. After shampooing, use hot tap water in clean water tank to rinse cleaner from surface.
  • By Hand: Mix warm water and cleaner in a bucket. Soak a clean cloth in bucket and gently agitate affected area. Repeat steps using fresh warm water and a clean towel to remove any cleaner from surface.
Customer Reviews
4.5 Based on 193 Reviews
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Kelli G.
United States United States
Favorite ❤️

Love this product! Perfect for kitty accidents! Plus, it’s safe for pets. It’s a win win!

Theresa .
United States United States
It’s great!

I mixed this up with water into a glass spray bottle based on the directions given. We’ve been using this as our carpet cleaner for spot treatments and it’s been great. Working wonders on pet messes too. We’re a Puracy household!

Lorraine P.
United States United States

It’s ok but it leaves marks behind after it dries.


Hi Lorraine, Thank you for your review! I'm sorry this product did not work well for you. I'd like to make this right and get more information about your experience. Please contact with your order number. Best, Ivy Customer Experience @ Puracy


I normally don't take the time to write a review with my busy life. I was meaning to write this one for awhile but somehow didn't find the time or forgot. I have 2 dogs plus a cat and this is the best carpet cleaner i have ever used, The stuff designed for pets doesn't even come close to comparing to this. I have older carpeting and it really needed to get cleaned. I first sprayed the spots with the stain removal (awesome product by the way) and then cleaned my carpets. Wow!!!! Impressed!! Not only did it clean but made them feel soft and look new. My only regret is I didn't take before and after pictures so you could see for yourself how awesome this product is, Was thinking of replacing my carpets BUT thanks to the cleaning ability of this product I will get alot more wear out of my carpet. So it saved me a lot of money. Puracy you did an awesome job with the formula you used for this product. PS I love all the puracy products I have tried. Love the fact that the scents are light and refreshing and don't make my house smell like a perfume parlour like some of the natural cleaners i have tried. I tell everyone about you. A Loyal Fan

Rebecca P.

This is without the best carpet shampoo I have ever used. It got my carpets scrupulously clean. It took out stains without pretreating. I was thoroughly impressed. I love how concentrated the product is. It took an ounce and a half for my machine which cleaned 200 square feet of carpet. This product will forever be my carpet cleaner of choice.