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Natural Shampoo

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

569 Reviews


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  • Daily shampoo for all hair types made from a blend of natural cleansers, botanical extract, and vegetable emollients
  • For best results, use regularly for two full weeks
  • Citrus & Mint: Freshly sliced bergamot with gentle notes of peppermint and eucalyptus
  • Developed for men and women with all hair types by our team of Ph.D. chemists
  • Proprietary blend of Soapbark, Ivy, Black Walnut Leaf, Matricaria, and Ginseng Extracts restore essential nutrients to your hair
  • Sulfate-free coconut-based cleansers create rich, luxurious foam; Vitamins E and B5, Olive Oil-Based Squalene, and Beet Sugar Extract hydrate and strengthen while eliminating frizz and friction
  • Over 60 washing sessions per bottle
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • No dimethicone, cocomidopropyl betaine, sulfates, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes or dyes
  • Safe for gray water and septic systems
  • Never tested on animals; Certified Cruelty Free
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.95% Natural

Puracy Natural Shampoo is a balanced blend of luxurious cleansers, emollients, and essential oils. This world-class blend of ingredients includes squalene, which provides weightless moisture, eliminates static, and creates frictionless hair. Designed for men and women with normal, oily, dry, color-treated, permed, or other hair types. The balanced citrus and mint aromas brighten and energize your bathing experience. The food-grade plant and mineral-based ingredients were carefully chosen and developed into a premium solution by Puracy, a trusted source for natural and organic, plant-based, child and pet safe, hypoallergenic, and effective household essentials. The proprietary blend of renewable ingredients is family friendly and free from harsh chemicals and fumes.


Purified Water, Sodium Lauroamphoacetate (Coconut-Based Cleanser), Cocamidopropyl Hydroxysultaine (Coconut-Based Cleanser), Sodium Methyl Cocoyl Taurate (Coconut-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Betaine (Beet Sugar) Extract, Coco Glycinate (Coconut-Based Cleanser), Citric Acid (Plant-Based Preservative), Sodium Benzoate (Food-Grade Preservative), Gluconolactone (Natural Preservative), Potassium Sorbate (Natural Preservative), Vegetable Glycerin (Plant-Based Skin Softener), Tetrasodium Iminodisuccinate (Plant-Derived Water Softener), Hedera Helix (Ivy) Extract, Quillaja Saponaria (Soapbark) Extract, Juglans Nigra (Black Walnut Leaf) Leaf Extract, Chamomilla Recutita (Matricaria) Extract, Panax Ginseng (Ginseng) Root Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice,Coco-Glucoside (Coconut-Based Cleanser),Glyceryl Oleate (Plant-Derived Skin Softener), Coco-Caprylate (Coconut-Based Cleanser), Bergamot Essential Oil, Himalayan Pink Sea Salt, Eucalyptus Essential Oil, Peppermint Essential Oil, Squalene (Olive Oil-Based Hair Conditioner), Tocopherol (Vitamin E)


  • For best results, use for at least two weeks.
  • Rinse hair, apply shampoo to hands and work lather into your hair. Rinse thoroughly.
  • To unlock the pump: Screw pump tightly onto bottle; Hold ribbed and smooth collars with one hand; Turn spout counterclockwise with your other hand to unlock.

Customer Reviews

4.2 Based on 569 Reviews
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Henry H.
United States United States

Natural Shampoo

I love this shampoo. Would highly recommend it!

Lorraine P.
United States United States

Great stuff

Love it

United States United States

I wanted to like it...

I wanted to like this shampoo. I love everything that this brand stands for. The first time I used it I loved it. The second time I used it I noticed buildup on one side of my head and as I kept using it my hair got extremely oily on the right side. I gave my bottle to a friend and she had the same issue.


Hi Kyleigh, Thank you for your feedback! I'm sorry the shampoo did not work well for you. I'd like to make this right and also hear more about your experience. Please email so we can replace or refund your order. Best, Ivy Customer Experience @ Puracy

United States United States


***Long read but worth it! Also posted on Amazon*** Where do I begin? First, I’d like to say I completely and entirely disagree with the few negative reviews. I myself am intensely critical to products marketed to produce results when they in fact don’t, but this wasn’t the case here. Keep in mind,I have done A TON of tedious research to locate good hair product. Also, I bought mine at target. So, if your hair is thin-medium; dry/brittle; lacks volume; is frizzy; damages easily; appears unhealthy and lacks shine like mine, I HIGHLY recommend these products. I’ve been on the search for shampoos/conditioners that actually work for my type of hair and after just ONE use, I immediately noticed a difference. 1) SHAMPOO: The shampoo has a lovely fresh scent - not too strong but fragrant and pleasant enough for being plant based. It lathered on nicely and even though it’s free of sulfates and SLS, it created a sufficient amount of suds - if you’re one who wants to have that lather/sudsy effect. 2) CONDITIONER: Upon first use, I was a bit skeptical about the consistency of the conditioner. It’s a lot thinner than traditional conditioners (almost like a thick milk or cream viscosity). As the bottle recommends, I let it sit for about 1 minute as I washed my body and face, side note: I also bought their children’s orange & vanilla body wash bc it’s GF, as the adult body washes are not (personal preference - also amazing). Anyway, it was time to rinse my hair. As I did I was instantly surprised by how silky and soft the conditioner made my hair feel as it was washing out. Seriously, I was standing there with wide eyes and consequently, the viscosity of the conditioner was no longer a concern. Washed out nicely and I didn’t feel, as I usually did, empty or rough at all from a water rinse. 3. RESULTS: So the after math was kind of interesting. As my hair air dried, it still seemed a bit frizzy which isn’t new to me, but to say the least I was again a tiny bit skeptical. However, when I woke up in the morning my hair looked completely different. It wasn’t at all frizzy, it looked brushed, had some volume, and had a kind of healthy shine to it. Considering I use a silk pillowcase, it probably helped its case. Nonetheless, I was so incredibly and pleasantly surprised and happy. Now, that was just ONE use. Maybe I just had a good hair day, maybe my silk pillowcase finally decided to work 100%, maybe the gods came a brushed my hair with a golden brush as I slept, or maybe this shampoo and conditioner proved it’s effectiveness. But I will continue use and monitor results. Until then, I recommend you give this a shot and see if it works for you too. My money is on that it will. :)

Janet Y.
United States United States

Love it

I have sensitive skin. I usually get a reaction from something that is in shampoos, but I have no bumps on my scalp from your shampoo and conditioner. And they also smell and make my hair feel great.the pump on my shampoo does not work too well, it will not even lock when I need to travel with it.