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Natural Shampoo

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

 
578 reviews
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The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.

  • Vegetable-based
  • Cruelty-free
  • Color-safe
  • No B.S. (Bad Stuff)

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

Cleans hair for days. Safe for daily use.
“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

  • Martha Lynn Kale, Salon Owner in Austin, TX

Meet Citrus & Mint.

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

  • Energizes the skin & senses

Plant-powered performance.

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

  • Safe for gray water & septic systems
  • Naturally-derived, plant-based
  • Hypoallergenic
  • Gluten-free & vegan-safe

Real beneficial ingredients. Packed with vitamins & minerals.

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Real beneficial ingredients. Packed with vitamins & minerals.

No B.S. (Bad Stuff)

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

  • Non-toxic
  • Biodegradable
  • No harsh chemicals
  • No synthetic fragrances
  • Made in the USA

Ingredients & Use

Purified Water, Sodium Lauroamphoacetate (Coconut-Based Cleanser), Cocamidopropyl Hydroxysultaine (Coconut-Based Cleanser), Sodium Methyl Cocoyl Taurate (Coconut-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Coco Glycinate (Coconut-Based Cleanser), Betaine (Beet Sugar) Extract, Vegetable Glycerin (Plant-Based Skin Softener), Coco Glucoside (Coconut- Based Cleanser), Glyceryl Oleate (Plant-Based Skin Softener), Coco-Caprylate (Coconut-Based Cleanser), Diheptyl Succinate and Capryloyl Glycerin/Sebacic Acid Copolymer (LexFeel N5; Plant-Based Texture-Enhancer), Hedera Helix (Ivy) Extract, Quillaja Saponaria (Soapbark) Extract, Juglans Nigra (Black Walnut Leaf) Leaf Extract, Chamomilla Recutita (Matricaria) Extract, Panax Ginseng (Ginseng) Root Extract, Squalene (Olive Oil-Based Hair Conditioner), Bergamot Essential Oil, Peppermint Essential Oil, Eucalyptus Essential Oil, Citric Acid (Plant-Based Preservative), Potassium Sorbate (Natural Preservative), Himalayan Pink Sea Salt, Sodium Chloride (Natural Salt), Tetrasodium Iminodisuccinate (Plant-Derived Water Softener), Sodium Benzoate (Food-Grade Preservative), Gluconolactone (Natural Preservative)

Directions

Rinse hair, apply shampoo to hands, and work lather into your hair, focusing on the scalp. Rinse thoroughly.

For best results, use regularly for at least 2 weeks with Puracy Natural Conditioner.
Customer Reviews
4.2 Based on 578 Reviews
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MC
03/24/2020
Mikaela C.
United States
Favorite shampoo!

This is the best shampoo! It's natural and doesn't leave my hair greasy or dry!

ES
02/29/2020
Emily S.
United States United States
Great alternative

A great safe alternative for shampoo! Will continue purchasing :)

VP
02/27/2020
Vicki P.
United States United States
My comments on Puracy Shampoo

I will never buy another shampoo unless Puracy stops making it

TS
02/20/2020
Tracy S.
United States United States
It's Just Okay

It's a great clean alternative to a traditional shampoo, smells great, has great lather, but it dried my baby fine hair out terribly. I used the companion conditioner and it still wasn't enough moisture to run my hands through my hair.

02/27/2020
Puracy

Hi Tracy, Thank you for your review! I'm sorry our Natural Shampoo did not work well for you. We recently reformulated this product to address similar concerns, and I would like to get more information about the bottle you've received. Please contact support@puracy.com with your order details. Best, Ivy Customer Experience @ Puracy

KC
01/20/2020
Kathy C.
United States United States
Hair feel good

My hair feel so good and soft after using the shampoo. I also like it not scented. But I have long hair, it does weight my hair down and feel greasy the second day. So I use it for my kids instead since they have short hair. Also the shipping took longer than I expected.