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Valuing transparency

Better ingredients.
Better results.

We thrive on creating safe, naturally-derived cleaning products that are even more effective than the cheap petrochemical-based approach. No dyes that turn the product a “fun” neon color, no need to mask chemical agents with fragrances just as unnatural, and no worries about using it around the house.

This goal of doing right by our homes, bodies, community, and planet is our whole ethos: Never tested on animals, ethically-sourced plant-based ingredients, natural scents from essential oils, recyclable bottles, dye-free, never any bad stuff, and committed to giving to charity.

Naturally, with Puracy, what you see is what you get. We believe in everyone making the best choices for their own lives, and we want everyone to be as informed as we were when working with PhDs to create what we feel are the best possible care products on Earth.

Meet the ingredients in our naturally-derived products.

We go to extraordinary lengths to combine only the safest, most natural, and most effective ingredients possible in our products. At every opportunity, these are ethically sourced, carefully purified, and fully-tested to be exactly what we say they are.

There’s no shortcuts, fillers, or secret agents in our products. Here’s a list of exactly what’s on our labels and in our products, and an explanation of what they are, with their scientific names.
Ingredient Purpose
We take water and run it through an extensive purification process to remove all traces of bacteria, algae, fungi, parasites, heavy metals, chemical pollutants, dirt, and all other impurities.
A gentle cleansing agent derived from vegetables, biodegradable, and mild for even the most sensitive skin.
A cleansing agent naturally derived from coconut oil, which acts as an effective, natural alternative to ammonia and petroleum distillates & propellants. Helps to eliminate streaks. Can be used for emulsification and as a surfactant.
A biodegradable, water-soluble preservative to help the natural ingredients last. Also acts as a microbicide and fungicide.
A naturally-occurring water softener found in oranges, yogurt, and other foods.
Famous for being in citrus fruits, citric acid is a common naturally-occurring preservative and water softener.
Derived from coconut oil, this breaks the surface tension in liquids, allowing for cleaning.
A gentle, conditioning co-surfactant, from the inner salt derived from the fatty acids of coconut oil. Helps to form a lather and thicken liquids.
Derived from the fatty acid in natural coconuts, which can act as a thickener, has anti-static properties, and helps break down surface tension and make things clean.
A surfactant produced from coconut oil, this helps create foam, builds viscosity, and mixes together oil and dirt for efficient removal.
An antimicrobial stabilizer derived from coconuts that acts as a surfactant and foam boosting agent, allowing for cleaning.
This is ordinary table salt, which is also effective at reducing scale and grime, as well as thickening liquids.
A naturally occurring skin conditioner derived from coconuts that helps keep skin soft and our products from drying out.
A chelating agent made from plant material, acts as a rinsing aid, helping suds and grime rinse away while leaving surfaces with fewer water droplets.
A skin conditioner and chelating agent that is a naturally-occurring salt and both biodegradable and biorenewable. Helps to condition as well as bond ingredients together.
A gentle, coconut-based surfactant, aiding in viscosity and foam building. We use this as a better alternative for SLS.
A naturally-occurring, less-processed thickener with more minerals than normal table salt. Can aid with exfoliation, and with reducing the amount of product used.
The scientific term for the aloe vera plant, a natural source that helps moisturize and condition the skin, and provides antioxidants and vitamins.
Derived from corn, it is a preservative that helps keep our products hydrated and is a better alternative to formaldehyde.
As a catalyst, it is a group of naturally-occurring enzymes that help break down proteins, get things clean, and is a natural alternative to bleach.
An antifungal, antiseptic, naturally-occurring mineral that helps to eliminate odor, remove soils, and stabilize the enzymes in our laundry formulas. It is a safer alternative to boric acid and formic acid.
A gentle, naturally-occurring, biodegradable enzyme catalyst made from barley and rice. Helps break down starches and soil.
A naturally-occurring enzyme catalyst that breaks down fats, helps make fabrics clean and soft, and is anti-static. It is a good alternative to bleach.
Occurring through nature, it is an enzyme catalyst efficient at breaking down sugars found in fruits and plants. It is a good alternative to bleach.
A naturally-occurring enzyme catalyst that breaks down polysaccharides, and is a good natural alternative to bleach.
An enzyme catalyst derived from real artichokes, it helps break down plants and fibers, and keeps clothes from sticking or fading. We use enzymes as a better alternative to bleach.
A surfactant from the dried inner part of coconuts. Helps reduce foam and aids cleaning by helping other ingredients rinse.
Derived from limestone, this naturally-occurring salt is common in foods and can act as a water softener.
For saponification, it is a water-soluble compound that helps break down proteins.
Derived from coconuts, it is a natural surfactant which helps to get things clean.
Derived from olive oil and found in many foods to enhance flavor, it helps bind moisture to the skin, act as an emulsifier to keep ingredients blended together, and keep things soft.
A softener derived from chicory root, this starch helps remove minerals that cause hard water, which aids cleaning power.
A fine powder created from castor beans, it has the powerful ability to be an odor neutralizer.
A biodegradable, low-foam surfactant derived from coconuts that helps with soil removal.
Mineral-based chelator that complexes with insoluble salts in water. Improves overall function of product.
Known as soda ash, this is derived from baking soda most commonly found naturally in mineral deposits. It is a useful water softener and helps break up oils and grease.
Derived from sodium carbonate/soda ash, this is a whitening and bleaching agent that aids washing. We use this as a better alternative to actual bleach.
A biodegradable surfactant derived from fatty alcohol in coconuts.
Derived from soda ash, this helps remove dirt & grime from surfaces during washing.
A material which holds powdered formulations while in a dry environment but breaks down in water and allows the formulation to be released.
The scientific name for banana. This botanical extract acts as a skin conditioner.
The scientific name for papaya. This botanical extract acts as a skin conditioner.
The scientific name for mango. This botanical extract acts as a skin conditioner.
The scientific name for muskmelon (cantelope). This botanical extract acts as a skin conditioner.
The scientific name for peach. This botanical extract acts as a skin conditioner.
The scientific name for apple. This botanical extract acts as a skin conditioner and antioxidant.
The scientific name for pomegranate. This botanical extract acts as a skin conditioner and fragrance.
The scientific name for avocado. This botanical extract acts as a skin conditioner and emollient.
Derived from coconuts, this is a biodegradable preservative that helps ensure the integrity of the product.
Derived from coconuts, this is a biodegradable preservative that helps ensure the integrity of the product.
Derived from coconuts, this is an alternative to parabens. It helps as a preservative, to keep ingredients from separating, and soften skin.
Derived from the fatty acids of coconuts, this acts as a surfactant and as a gentle foaming agent.
Derived from the berries of the mountain ash tree, we use this as a food-grade preservative.
A food-grade, biodegradable preservative used to help keep products fresh and shelf stable for at least two years.
Derived from corn, this acts as a food-grade preservative.
The scientific name for sunflower. This botanical extract acts as an emollient and moisturizer.
Derived from sustainable coconuts, we use this as a moisturizer.
Derived from coconut palm trees, this acts primarily as a moisturizer, but can also be used as an emulsifier and emollient.
Derived from coconuts, we use this food-grade emulsifier primarily as a moisturizer.
Also known as fractionated coconut oil, this is derived from coconuts. We use this to to help bind moisture to skin.
Derived from coconut palm trees, this helps bind moisture to skin.
The scientific name for the shea tree; shea butter is produced from the fruit of the trees. We use this to bind moisture to the skin, and to protect skin from the elements.
The scientific name for the jojoba plant. This botanical extract is made from the jojoba nut and acts as an emulsifier and skin conditioning agent.
A biodegradable preservative naturally occurring in green tea, this acts as an alternative to parabens or formaldehyde.
Derived from corn syrup, this acts as a stabilizer, thickener, binder, and skin-conditioning agent.
A form of vitamin E, and found naturally in many plants. We use it as a skin conditioning agent and antioxidant.
Derived from corn, this is a lipid that acts as a natural emulsifier and skin conditioner.
Derived from coconuts, this is a mild surfactant that aids in skin conditioning and improves the overall foam profile of the product.
A crystalline alkaloid found in sugar beets, this has anti-static properties and can help maintain scalp health.
A gel derived from the alcohol in coconut, this is an emollient used to help soften and smooth skin.
Derived from bergamot, a citrus fruit hybrid of a bitter orange and lemon. Provides a fresh citrus scent.
Derived from mint, this provides a fresh scent.
Derived from olive oil, this is a hair conditioner that helps keep hair soft and smooth.
The scientific name for ginseng. This botanical extract is made from the root of the ginseng plant, and is used as a skin conditioner.
Derived from chamomile flowers, this botanical extract helps bind moisture to the skin, making it more soft and supple.
The scientific name for eastern American black walnut leaf. This botanical extract is made from the leaf and is primarily used as a helpful skin conditioner.
The scientific name for the soapbark tree. This botanical extract is made from the wood and bark of the tree, and is used as a moisturizer and foaming agent.
The scientific name for common ivy. This botanical extract is made from the leaves and stems, and is used as a moisturizer.
Derived from the fast-growing eucalyptus plant, this provides a fresh, natural scent.
Derived from coconuts or vegetable oil, we use this as an emulsifier and thickening agent.
Derived from plants, this has anti-static properties and helps as an emulsifier and preservative.
A plant-based oil that helps as a skin conditioner.
Derived from the cluster (guar) bean, this acts as an anti-static agent and helps to detangle hair.
Derived from rice, this is a combination of vitamin B5 and stearic acid. Works as a conditioning agent to keep hair soft and smooth, while also helping to decrease static.
A plant-based ingredient derived from vitamin B5, this helps with deep hair conditioning.
Derived from the oil-rich seeds of the rapeseed flower, this is used as an anti-static and hair conditioning agent.
A synthetic antiseptic and disinfectant that helps prevent the growth of bacteria, yeast, and fungi. Used in 0.1% concentration, which is the maximum that should not produce irritation.
A synthetic preservative, antiseptic, antistatic agent, and disinfectant.
Derived from botanicals, this is an antistatic agent with antiseptic properties and can act as an emulsifier.
A synthetic conditioner, surfactant, antistatic agent, and foam booster.
Derived from coconuts, this is an emulsifier and surfactant.
A natural, certified Kosher vanilla extract made from choice vanilla beans for a full-bodied scent.
Distilled from lavender plants, this botanical extract provides the pleasant scent of real lavender.
Created with the rinds of pink grapefruit, this gives off a subtly sweet and distinctly citrus scent.
Derived from natural sources, this provides a sweet and floral scent of anise.
This is a plant-derived texture enhancer, used as an alternative to silicone and dimethicone.
Steam-distilled from the armoise blanche plant, this aromatic shrub is used to provide notes of sage, rosemary, and mint.
Derived from basil leaves, this provides a warm, sweet, and floral scent.
Derived from the wood and roots of the sandalwood tree, this provides a distinctly warm, smooth, precious-wood scent.
Derived from rose petals, this provides the quintessential rose scent with deep floral, rich, and slightly spicy notes.
Known as the “master herb,” this is crafted by seam-distilling clary sage. Provides notes of sage herbaceousness with medium mustiness.
More information on these and other ingredients can be found on OEHHA's website.