• Derived from: flowers
  • Pronunciation: /ˈfrāɡrəns/
  • Type: Naturally-derived

What Is Natural Fragrance?

Natural Fragrance is a combination of naturally derived essential oils, floral extract, and plant-based aroma-producing ingredients.

What Does Natural Fragrance Do in Our products?

Natural Fragrance has a sole purpose of giving our products a pleasant aroma. It achieves this without using harmful synthetic perfumes and phthalates.

Why Puracy Uses Natural Fragrance

We view a complex, pleasant aroma as an integral part of the experience when using Puracy products. For some people, the smell is more important than the performance of the product. We felt it was important that we create world-class aroma blends using only natural ingredients and protect them from copiers by using the term Natural Fragrance. 

How Natural Fragrance Is Made

We elect to keep this blend of ingredients listed as a singular one for the sole purpose of protecting our signature scents. There are a limited number of aroma producing ingredients from plants. Most are citrus or floral. To achieve a truly complex aroma takes a team of highly skilled natural perfumers. They are able to add depth and range to our aromas which have a distinct beginning, middle, and end. You can think of it in much of the way which wine experts observe the aromas of wine. The use of Natural Fragrance is never more than 0.2% by volume in our products and never contains any common allergens.

Get the best tips from the cleaning obsessed.

Puracy crafts natural cleaning & care items that work really well. Our obsession with natural cleaning performance is our profession, and we're here to share it with you.