Branch Basics vs Puracy

Puracy and Branch Basics offer effective ingredients with sustainable production practices. However, Puracy has more to offer in personal care, home cleaning, laundry, dishwashing, and baby care. Meanwhile, Branch Basics focuses on one concentrated product and a mix-it-yourself approach for most cleaning needs.

Method Products vs Puracy

Puracy and Method Products share product safety information sheets and cruelty-free advocacies. Puracy focuses on powerful cleaning formulas for over ten years. Method has a “make the good fight good fun” statement and a broader range of products, but has faced legal scrutiny over its non-toxic claims.

Mrs. Meyers vs Puracy

Mrs. Meyers, with the backing of SC Johnson, began a few years ahead of Puracy. It’s a household name known for its garden-inspired scents and being widely available in major retailers. Puracy, the more affordable option and with a 100% satisfaction guarantee, offers mildly scented to fragrance-free options that may be an option for people with certain sensitivities.

Seventh Generation vs Puracy

Puracy and Seventh Generation have a strong focus on ingredient transparency, sustainability, and effectiveness. While the latter is a much older brand with a slew of products backed by Unilever, it has some high hazard ratings on EWG as of the time of writing. Puracy offers a more limited range of products with a focus on home cleaning and personal care, plus concentrated formulations as a cost-effective solution.

Better Life vs Puracy 

Better Life puts a strong emphasis on natural ingredients. Better Life and Puracy are effective with specialized products for specific surfaces. However, Better Life has limited information and availability of products online.

Babyganics vs Puracy

Babyganics strives to provide a safer choice for your baby’s bath and home care, but they only offer baby products. Puracy offers baby-specific products and also offers a wide range of cleaning and personal care essentials.

Honest Company vs Puracy

Celebrity-founded Honest Company extends its product line to cosmetic products. It offers options for home and personal care that are generally safe, but it has faced ingredient transparency issues. Puracy remains committed to cleaning products with a highly transparent label of ingredients and ingredient profiles. Both offer subscription services, allowing for customers to easily stock up on refills with extra savings.

Attitude vs Puracy

Puracy and Attitude place a high value on quality and effective cleaning. Attitude’s formula on laundry detergent handles a wide range of organic stains, which is good for a household with young children. Puracy’s highly concentrated formula is made to effectively remove a broad spectrum of stains, making it a versatile choice for families.

Product Categories

• Puracy
  • Home care: ✓
  • Personal care: ✓
  • Baby care: ✓
  • Pet care: ✓
• Branch Basics
  • Home care: ✓
  • Personal care: X
  • Baby care: X
  • Pet care: X
• Method
  • Home care: ✓
  • Personal care: ✓
  • Baby care: X
  • Pet care: X
• Mrs. Meyers
  • Home care: ✓
  • Personal care: ✓
  • Baby care: X
  • Pet care: X
• Seventh Generation
  • Home care: ✓
  • Personal care: ✓
  • Baby care: ✓
  • Pet care: X
• Better Life
  • Home care: ✓
  • Personal care: ✓
  • Baby care: ✓
  • Pet care: X
• Babyganics
  • Home care: X
  • Personal care: X
  • Baby care: ✓
  • Pet care: X
• Honest Company
  • Home care: ✓
  • Personal care: ✓
  • Baby care: ✓
  • Pet care: X
• Attitude
  • Home care: ✓
  • Personal care: ✓
  • Baby care: ✓
  • Pet care: ✓

Ingredients

• Puracy: Shows ingredients per product and easy-to-understand ingredients profile
• Branch Basics: Uses the power of plant enzymes
• Method: No parabens and harmful sulfates
• Mrs. Meyers: Shows ingredients
• Seventh Generation: Non-toxic
• Better Life: Biodegradable
• Babyganics: Plant- and mineral-based
• Honest Company: No harmful preservatives
• Attitude: Certified Made Safe
• Puracy: Shows ingredients with safety data sheet
• Branch Basics: Nut-free and gluten-free
• Method: Has faced class-action lawsuit over non-toxic claims (2021)
• Mrs. Meyers: Shows ingredients with glossary and safety data sheet
• Seventh Generation: Sometimes doesn't use plant-derived material
• Better Life: Tested for biodegradability
• Babyganics: With full-ingredients disclosure and safety data sheets
• Honest Company: Plant- and Mineral-based
• Attitude: Includes some synthetics
• Puracy: EPA Safer Choice Certified formulas
• Branch Basics: Non-toxic
• Method: Shows ingredients
• Mrs. Meyers: Plant- and mineral-based
• Seventh Generation: Biodegradable ingredients
• Better Life: Shows ingredients
• Babyganics: Mostly plant-based ingredients, some synthetic ingredients
• Honest Company: Globally compliant ingredients with safety ratings from a variety of sources
• Attitude: Pedia and derma tested
• Puracy: Shows ingredients list and definitions.
• Branch Basics: Plant-based but also uses "green chemistry" to create new ingredients.
• Method: Has a NO list of materials/chemicals it doesn't use for safety.
• Mrs. Meyers: Shows ingredients with glossary
• Seventh Generation: Plant- and mineral-based
• Better Life: Biodegradable ingredients
• Babyganics: EWG Verified Products
• Honest Company: Has an in-house laboratory + state-of-the-art factory for developing new products

Cruelty-free

• Puracy: ✓
• Branch Basics: ✓
• Method: ✓
• Mrs. Meyers: ✓
• Seventh Generation: ✓
• Better Life: ✓
• Babyganics: ✓
• Honest Company: ✓
• Attitude: ✓

Vegan

• Puracy: ✓
• Branch Basics: ✓
• Method: ✓
• Mrs. Meyers: Not indicated
• Seventh Generation: Not indicated
• Better Life: ✓
• Babyganics: Not indicated
• Honest Company: ✓
• Attitude: ✓

Gluten-free

• Puracy: ✓
• Branch Basics: Not indicated
• Method: ✓
• Mrs. Meyers: Not indicated
• Seventh Generation: ✓
• Better Life: Not indicated
• Babyganics: X
• Honest Company: Not indicated
• Attitude: X

Fragrance

• Puracy: With fragrance-free options
• Branch Basics: Fragrance-free and plant-derived fragrances
• Method: Has scent options per product
• Mrs. Meyers: Some fragrance-free products
• Seventh Generation: Garden-inspired scents with warnings of fragrance allergens
• Better Life: Has fragrance-free option
• Babyganics: Naturally-derived fragrances
• Honest Company: Scented with essential oils or botanical extracts for scents
• Attitude: With unscented options

Effective in Hard Water

• Puracy: YES
• Branch Basics: YES
• Method: YES
• Mrs. Meyers: YES
• Seventh Generation: YES
• Better Life: YES
• Babyganics: Not indicated
• Honest Company: Not indicated
• Attitude: YES

Certifications and Compliance

• Puracy: Leaping Bunny
• Branch Basics: PETA
• Method: Leaping Bunny
• Mrs. Meyers: EWG Verified; Certified Made Safe on some products
• Seventh Generation: Cradle to Cradle; Ellen MacArthur Foundation; Plastic Bank
• Better Life: Has encountered legal challenges regarding its non-toxic claims
• Babyganics: Has encountered legal challenges with the California Air Resources Board (CARB) for selling and/or manufacturing general-purpose cleaners that do not meet standards in California.
• Honest Company: Leaping Bunny; Ellen MacArthur Foundation; Certified B Corp
• Attitude: Leaping Bunny; EPA Safer Choice; USDA Certified Biobased

Sustainability

• Puracy: Minimizes environmental impact through reduced packaging and concentrated formulas; Laundry detergent is 10x concentrated and can be used as pre-treatment for stains; Surface cleaner concentrate (16 oz) can make up to 1 gallon of cleaning solution.
• Branch Basics: Good packaging practice for its recyclability and being refillable.
• Method: Still has single-use plastic bottles for concentrates
• Mrs. Meyers: Some concentrate products in recyclable aluminum bottles
• Seventh Generation: Launched LEED-Platinum certified factory; Transitioning all clear plastic packaging to 100% recycled and collected plastic
• Better Life: Supports sustainable practices; Sustainability Goals: Zero Waste by 2025
• Babyganics: Recyclable packaging; Rolled out highly recyclable packaging for some products
• Honest Company: Supports STINA Journey to Recyclability; Aims to reduce single-use packaging, shipping weight, water, and carbon footprint.
• Attitude: Eco-friendly practices, FSC.Org label

Packaging

• Puracy: Reduced plastic waste due to concentrated formulas.
• Branch Basics: Refillable glass and infinitely recyclable aluminum clean cans.
• Method: Choose from refillable plastic or refillable glass cleaning containers.
• Mrs. Meyers: It's single-use and refillable plastic bottles are all BPA-free and recyclable. Claims to be "reusable", but does not meet stricter criteria.
• Seventh Generation: Made from recycled materials: 1-PET plastic bottles are made from 100% post-consumer resin while its 2-HDPE bottles are made from 25% to 50% recycled plastic.
• Better Life: Designed to be recycled. Some products are in refillable aluminum bottles.
• Babyganics: Offers some refillable products in plastic containers that you can use repeatedly and then recycled.
• Honest Company: Uses recycled and recyclable packaging
• Attitude: Currently still uses plastics but with a goal to use 100% recycled and reusable packaging by 2025

Safety Profile According to EWG Hazard Score

• Puracy: Low Concern to Moderate Hazard
• Branch Basics: EWG Certified to Low Concern
• Method: Some Low, Mostly Moderate Hazard
• Mrs. Meyers: Moderate Hazard
• Seventh Generation: Low to Moderate Hazard
• Better Life: Low to Moderate Hazard
• Babyganics: Mostly Low to Moderate, Some High Hazard like the sunscreen
• Honest Company: Has EWG Verified Products. Low to Moderate Hazard
• Attitude: EWG VERIFIED™

Production

• Puracy: US with internationally sourced ingredients and components
• Branch Basics: US
• Method: Ingredients sourced in the US and Europe
• Mrs. Meyers: Some parts sourced in China
• Seventh Generation: US and Canada
• Better Life: US
• Babyganics: US with select parts and ingredients sourced globally.
• Honest Company: Not indicated
• Attitude: Canada and France

Available on Amazon

• Puracy: YES
• Branch Basics: NO
• Method: YES
• Mrs. Meyers: YES
• Seventh Generation: YES
• Better Life: YES
• Babyganics: YES
• Honest Company: YES
• Attitude: YES

Customer Service and Reliability

• Puracy: Available email and phone support; Satisfaction Guaranteed or your money back
• Branch Basics: Available email and phone support with chat bot on the website; 60-Day Money Back Guarantee
• Method: Available chat support on their website during business hours and form submission for outside working hours.
• Mrs. Meyers: Available chat support on their website during business hours and form submission for outside working hours
• Seventh Generation: Available phone support for business hours + form submission option
• Better Life: Money back guarantee
• Babyganics: Not enough information for support
• Honest Company: 30-day money back guarantee; Available email and phone support
• Attitude: Available email, phone, and chat support within business hours, plus contact form on website

Shipping

• Puracy: Free Shipping for orders worth $55 or more
• Branch Basics: Free Shipping Over $39
• Method: Free Shipping on orders over $50
• Mrs. Meyers: Free Shipping on all orders over $49
• Seventh Generation: Not enough information
• Better Life: Not enough information
• Babyganics: Not enough information
• Honest Company: Free Shipping on orders over $50
• Attitude: Free shipping on orders over $60

Loyalty/Subscription Program

• Puracy: ✓
• Branch Basics: ✓
• Method: ✓
• Mrs. Meyers: ✓
• Seventh Generation: ✓
• Better Life: X
• Babyganics: X
• Honest Company: ✓
• Attitude: X

Social Impact

• Puracy: Care for the community through charity.
• Branch Basics: Not Found / Not enough data
• Method: YES
• Mrs. Meyers: Simply the Basic's Hygiene Bank Association™
• Seventh Generation: Lots of Compassion Project
• Better Life: Ellen MacArthur Foundation
• Babyganics: YES
• Honest Company: Baby2Baby; March of Dimes; Plant-My-Tree
• Attitude: Donates and volunteers with non-profit partners