Developed by doctors, trusted by families.
From the beginning, we wanted to craft the most natural, safe, and elective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin. Read our story...
Himalayan pink sea salt
Pure olive oil
In business to help families & communities.
We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.
Doing good for goodness' sake.
With refillable bottles, plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.
Never any Bad Stuff. (BS)
We don't cut corners, use overpowering fragrances, or use dyes. You’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and more
Over 40,000 5-star reviews
Over 20 million sold
10+ #1 best sellers on Amazon, since 2013