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Clean & green.<br>No compromises.

Clean & green.
No compromises.

Naturally safe & incredibly effective. No bad stuff, eco-friendly refills, gentle on the Earth and your senses.

Cleaning products should be naturally clean.

Most cleaners are full of bad stuff. We purposefully exclude bad stuff. Never any parabens, sulfates, artificial dyes, overpowering fragrances, petroleum-based ingredients, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyde, & more.

Plant-based ingredients

Safe & biodegradable

No parabens, sulfates, & more

Introducing the Infinity Glass Bottle.

Ditch the plastic for good. This refillable glass bottle has infinity uses around the house, from looking great as a stationary soap dispenser, to being strong to last to infinity as your lightweight sprayer on the go.

Learn more

Bulk up and save 20%

Have a bigger family or want to give someone the gift of clean? Save 20% on the four pack of Natural Body Wash while supplies last.

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Bulk up and save 20%

Natural ingredients are the most effective.

Cleaners don’t have to burn your sinuses or sizzle your skin to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy: this is plant-powered performance.
A few of our powerful plants & minerals
Himilayan pink sea salt

Himilayan pink sea salt

Sustainable coconuts

Sustainable coconuts

Pure olive oil

Pure olive oil

Essential oils

Essential oils

Made safe by real chemists with high standards.

We’re our own customer, so we don’t cut corners. We work with chemists to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.

Certified Cruelty Free

Vegetarian & vegan safe

Made by PhD chemists

Made in the USA

Six years of glowing awards & reviews.

We've earned our clean reputation over many years and hundreds of thousands of families served.

Over 20,000 5-star reviews

Over 5 million sold

#1 best seller on Amazon

Ravely reviewed by these fine folks
New York Times
Business Insider
New York Magazine
Martha Stewart
Huffington Post
Seattle Times
Big Bang Theory
The Telegraph

Doing good for goodness' sake.

With refillable bottles, non-toxic plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.

Saved over 200 tons of plastic

Donated over $500k to charity

Cleaned over 675 million hands

Over 70 "Best of" awards

Join our clean community.