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Tough as Nature: Home & Personal care

Gentle on you & powerful on gunk: No more choosing between safety & efficacy.

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nature-derived
99.3% Natural, plant-based formulas
made-by-doctors
Developed by biochemists
hands
Safe for allergies and sensitive skin
muscle
Tough as nature, highly effective

Most popular natural cleaning & care


Developed by doctors, trusted by families.

From the beginning, we wanted to craft the most natural, safe, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin.


Highly rated by millions.

We've earned our clean reputation over many years and millions of families served. For over six years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.

star-reviews
Highly reviewed
bottles-sold
8+ million sold
1-on-amazon
#1 on Amazon
accolades
Highly awarded

Plant-powered cleaning

Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt
Himalayan pink sea salt
Sustainable coconuts
Sustainable coconuts
Pure olive oil
Pure olive oil
Essential oils
Essential oils

We're doing our small part

Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.

310

tons of water saved

7,888

tons of CO2 emissions saved

5M+

bottles prevented from entering environment

4

tons of CO2 offset per month

1.4M

hectares of forest protected

Net-0

shipping carbon footprint

truck
Short logistics chain
Shipping CO2 is offset
made-in-usa
Made in the USA

In business to help families & communities.

We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.

In business to help families & communities.

Doing good for goodness' sake.

With refillable bottles, plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.

recycle
Saved over 300 tons of plastic
charity
Donated over $1M to charity
hands
Cleaned over 800 million hands
accolades
Over 70 "Best of" awards

Never any Bad Stuff. (BS)

We don't cut corners, use overpowering fragrances, or use dyes. You’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and more.

Never any Bad Stuff. (BS)


Seven years of glowing awards & reviews. Trusted by millions.

star-reviews
Over 25,000 5-star reviews
bottles-sold
Over 8 million sold
1-on-amazon
#1 best seller on Amazon
Ravely reviewed by these fine folks
New York Times
NBC
theBUMP
CBS
FOX
Forbes
Business Insider
ABC
BuzzFeed
New York Magazine
Martha Stewart
Faveable
Huffington Post
Seattle Times
Big Bang Theory
The Telegraph