98.5% Natural, plant-based formulas
Developed by biochemists
Safe for those with allergies and sensitive skin
Tough as nature, highly effective
Developed by doctors, trusted by families.
From the beginning, we wanted to craft the most natural, safe, and elective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin. Read our story...
Highly rated by millions.
We've earned our clean reputation over many years and millions of families served. For over eight years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.
40,000+ 5-star reviews
20+ million sold
Proudly Made in the USA
Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.
Himalayan pink sea salt
Pure olive oil
We're doing our small part
Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.
tons of water saved
tons of CO2 emissions saved
bottles prevented from entering environment
tons of CO2 offset per month
hectares of forest protected
shipping carbon footprint
Short logistics chain
Shipping CO2 is offset
In business to help families & communities.
We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.
Doing good for goodness' sake.
With refillable bottles, plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.
Never any Bad Stuff. (BS)
We don't cut corners, use overpowering fragrances, or use dyes. You’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and more
Nine years of glowing awards & reviews. Trusted by millions.
Over 40,000 5-star reviews
Over 20 million sold
10+ #1 best sellers on Amazon, since 2013