98.5% Natural, plant-based formulas


Developed by biochemists


Safe for those with allergies and sensitive skin


Tough as nature, highly effective

Developed by doctors, trusted by families.

From the beginning, we wanted to craft the most natural, safe, and elective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin. Read our story...

Highly rated by millions.

We've earned our clean reputation over many years and millions of families served. For over eight years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.


40,000+ 5-star reviews


20+ million sold


Proudly Made in the USA


Highly awarded

Plant-powered cleaning

Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils

Environmental Impact

We're doing our small part

Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.


tons of water saved


tons of CO2 emissions saved


bottles prevented from entering environment


tons of CO2 offset per month


hectares of forest protected


shipping carbon footprint


Short logistics chain

Shipping CO2 is offset

In business to help families & communities.

We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.

Nine years of glowing awards & reviews. Trusted by millions.


Over 40,000 5-star reviews


Over 20 million sold


10+ #1 best sellers on Amazon, since 2013