Developed by doctors, trusted by families.
From the beginning, we wanted to craft the most natural, safe, and elective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin. Read our story...
Our Guarantee

Developed by Chemist and PhDs

Plants- and Mineral-based Formulas

Cruelty-Free

No B.S. (Bad Stuff)

Kid- and Pet-Friendly

Residue and Sulfate-Free
Plant-powered cleaning
Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils
Ten years of glowing awards & reviews.
Trusted by millions.