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Guilt-free care for those most innocent

Carefully-developed, natural baby care. Made in the USA with only plant-based ingredients and minerals — never any bad stuff.

  • Money-back guarantee
  • 25,000+ five-star reviews
  • Over 1 million customers
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Carefully-developed, natural baby care. Made in the USA with only plant-based ingredients and minerals — never any bad stuff.
Baby Body & Hair

Gentle & safe for even the most sensitive, new skin.

Gentle & safe for even the most sensitive, new skin.

Puracy crafts natural, safe, & effective cleaning items.

We're as obsessed with cleaning as we are about the ingredients we use. We've worked with doctors, chemists, and cleaning professionals to create items that use only safe, plant-based, renewable ingredients and work better than their harsh chemical counterparts.

Never with any Bad Stuff (BS), like heavy fragrances or perfumes, parabens, sulfates, dyes, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyte, & many more.

  • Naturally clean
  • More effective
  • Non-toxic
  • Over 25,000 five-star reviews
Puracy crafts natural, safe, & effective cleaning items.
Baby Home Cleaners

Babies might be small, but they sure can make enormous messes. Our award-winning cleaning products target grime, dirt, stains, & stickiness, yet they're gentle enough to be safely used around your littlest bundles of joy.

Babies might be small, but they sure can make enormous messes. Our award-winning cleaning products target grime, dirt, stains, & stickiness, yet they're gentle enough to be safely used around your littlest bundles of joy.

Plant-powered performance.

Cleaners don’t have to burn your sinuses or sizzle your skin to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy: this is plant-powered performance.

A few of our powerful plants & minerals
Himilayan pink sea salt

Himilayan pink sea salt

Sustainable coconuts

Sustainable coconuts

Pure olive oil

Pure olive oil

Essential oils

Essential oils

Baby Laundry

Concentrated & long-lasting, cuts through caked-on... cake? Leaves laundry like new.

Concentrated & long-lasting, cuts through caked-on... cake? Leaves laundry like new.
Baby Laundry Care Box

The ultimate collection of plant-based magic tricks to rescue & renew your favorite baby garments.

Starter

$68.95 $55.16 ($2.21/fl oz)You Save 20%$41.97 $33.58 ($1.34/fl oz)You Save 20%$29.98 $23.98 ($0.96/fl oz)You Save 20%

Baby Dish Soap

No bad stuff, no gunk, no funk, no residue, and no smell. Puracy's enzyme-based formulas lift away milk and food stains, leaving perfectly clean surfaces that are perfectly safe for your little one.

No bad stuff, no gunk, no funk, no residue, and no smell. Puracy's enzyme-based formulas lift away milk and food stains, leaving perfectly clean surfaces that are perfectly safe for your little one.

Made safe by real chemists with high standards.

We’re our own customer, so we don’t cut corners. We work with chemists to define & refine our starring lineup to perfection. Every ingredient is scrutinized, then carefully sourced & made in the USA.

  • Certified Cruelty-Free
  • Vegetarian & vegan safe
  • Biodegradable
  • Made in the USA
Made safe by real chemists with high standards.

Six years of glowing awards & reviews. Trusted by millions.

We've earned our clean reputation over many years and millions of families served.

Over 25,000 5-star reviews

Over 5 million sold

#1 best seller on Amazon

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