About Us

pu-ra-cy [pyoo r-uh-see]

1. the state of pure

Based in Austin, Texas, Puracy was founded upon the principles of creating safe and stylish natural household products that work...really well. We found that products that were safe for use around children and pets had a trade-off. They were not very effective.

Healthy Family

Effective: Puracy worked tirelessly with our team of Ph.D. chemists to create a line of proprietary plant and natural mineral-based home and personal products with botanical fragrances that did not have an asterisk at the end. Once you have our products in your hands, you’ll know that they have already passed head-to-head tests versus both synthetic and natural competitors.

Value:You should not have to break the bank to access safe and effective household essentials. Puracy is a small company run by founders with decades of experience, who are passionate about minimizing costs, maximizing product performance, and passing the value on to you.

Cleaner Environment

Friendly: All of our products are uniquely formulated to do more with less. In other words, they last longer, use less packaging and are made from the purest natural ingredients available. They do not leave residue behind, and they are safe to use around children, pets, and the environment because they are non-toxic.

Caring Community

Giving Back: Our mission to provide natural and organic household essentials to those in need is very important in what we do. For every sale, Puracy donates natural and organic products to families and children that are less fortunate. We do so through organizations such as Austin's Children's Shelter, The Ronald McDonald House, and more.

Supporting Local Artists: All Puracy products feature original hand-drawn artwork created exclusively for each label. Each stunning piece of artwork showcases the pure, raw beauty of the natural ingredients you'll find in every bottle of Puracy.

Made in the USA: Puracy is committed to supporting our local economy both in our home city of Austin, Texas, as well as elsewhere throughout the United States. In the interest of providing you with full transparency, when we list "Made in the USA" and "Austin, Texas" on our products and in our marketing, here's exactly what we mean:

Austin, Texas








New Jersey






With plant and mineral-derived ingredients, not everything exists in nature in the United States. Here are some of the components we must source elsewhere. These represent less than 1% of an overall product offering.