We Make High-Quality Natural Products that Actually Work... Really Well

Our founder Sean Busch started Puracy with a single goal: to make effective, plant-based cleaning and personal care products that were gentle enough to use around his growing family. It all started years before, when Sean noticed his pet beagle repeatedly getting sick. The culprit? Toxic residue from a popular wet mop floor cleaner. Since then, Sean wanted to make sure the products in his household were safe for everyone, including pets, those with allergies, and newborns. He worked with a team of doctors and chemists to create cleaners that were both tough on dirt and grime and gentle on sensitive skin.

With tens of millions of bottles sold, Puracy products are Amazon bestsellers and have been featured by The New York Times, Forbes, and more. They are also available at select Target and Walmart stores nationwide.

Our Small, Family-Owned Company Is Winning Awards

With more than 20,000 five-star reviews, our natural & organic formulas have been thoroughly tested and proven to work flawlessly in households everywhere. In just nine short years, we’ve won countless awards, including...

25,000+ Five-Star Reviews

More than 8 Million Bottles Sold

Four #1 Best Sellers on Amazon

“Best All-Purpose Cleaner”

“Best Bathroom Cleaning Products”

“Best Baby Skincare Products”

pu-ra-cy [pure-a-sea] = the state of pure

We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each Puracy product - no exaggerations, no omissions.

Based on our commitment to using only the purest ingredients available, every Puracy formula is at least 98.5% natural. Many of our products contain an even higher percentage of natural ingredients. In other words, there is never more than 1.5% of synthetic ingredients in any given product formula.

Safe for Your Families, Pets, and the Environment

No sulfates (SLS, SLES, SCS), triclosan, formaldehyde, parabens, phosphates, MEA, DEA, TEA, chlorine, bleach, petrochemicals**, animal by-products, allergens, perfumes, dyes, or caustics.

Mother Nature + Doctors & Experts = Flawless Results

Our goal is to make high-quality, plant-based products that are actually effective, no matter the cost. To accomplish this, we partner with some of the nation's leading doctors, chemists and industry experts...

Julie Jackson

M.D. in Dermatology & Dermapathology

Ryan Blackman

D.O. in Pediatrics

Sean Busch

Co-Founder of Puracy

Martha Lynn Kale

Hair Care & Clean Beauty Expert

April Kayganich

Cosmetologist & Hair Care Expert

A History of Industry-Leading Innovation

Puracy develops industry-leading 10x concentrated laundry detergent

The main ingredient in most laundry detergent is water. Not Puracy’s. Our award-winning 10x formula washes
64 loads of laundry with a tiny 16-ounce bottle, reducing unnecessary plastic, water and energy waste. To this day it remains the most concentrated laundry detergent sold in the United States.

From a Company You Can Feel Good About

Zero Risk: 100%
Satisfaction Guaranteed

Developed by doctors,
trusted by families everywhere

Friendly, same-day
customer service

Free shipping
on orders over $55*

Charity donation
with every sale

Never tested on animals:
Certified Cruelty-Free

Hand-drawn artwork
on each bottle supports
local artists

With Each Purchase, You’re Helping Build a...

Healthy Family

Our ingredients are plant-based, gentle, hypoallergenic, free of harsh chemicals, and child and pet safe.

Cleaner Environment

Our products are biodegradable, our bottles are recyclable, and our refill pouches save more than 90% in plastic, water and energy.

Caring Community

For every purchase, we make a donation to local children and families in need. Our products are proudly made in the USA, and the artwork on every bottle helps support local artists.

We're passionate about our mission, and so are the people whose lives have been positively impacted by it.

Proudly made in the USA. Founded and based in Austin, Texas.

Puracy is committed to supporting our economy in our home city of Austin, Texas, as well as throughout the United States. In the interest of providing full transparency, this is what we mean when we list "Made in the USA" and "Austin, Texas" on our labels and in our marketing.

Corporate Headquarters

Corporate Offices

Both Founders Reside


Management Operations

Artwork Designs

Product Research & Development

Label Manufacturing


Human Resources

800-Number Customer Service Center

Advertising & Marketing

Social Media

Dissolvable Pack Manufacturing

Website Order Fulfillment

Product Warehousing

Graphic Design

Foaming Soap Pumps


Bottle Caps

Dissolvable Pack Manufacturing

Product Formulation & Manufacturing

Essential Oils & Natural Fragrances


Product Formulation & Manufacturing

Shipment Packaging (boxes, plastic bags, tape)


Pumps & Sprayers

Product Photography

Essential Oils & Natural Fragrances

Essential Oils


Essential Oils & Natural Fragrances

Refill Pouches

With plant and mineral-derived ingredients, not everything exists in nature in the United States. Here are some of the components we must source elsewhere. These represent less than 1% of an overall product offering.

Himalayan Pink Salt: The Himalayan Mountains, Asia

Vanilla Absolute/Vanillin: Madagascar

Lavender Essential Oil: France; Bulgaria

Lime Essential Oil: Mexico

Microfiber: Designed in Austin, Made in China

Puracy is one of the most loved and respected natural brands in America. We’ve been featured by:

Where Can I Buy Puracy?

If you’re like most Americans, you already use things like hand soap, body wash, all-purpose cleaner, shampoo, and lotion everyday. Why not upgrade to better quality, more natural products AND get them shipped right to your door when you need them? More than one million customers - from first-time buyers to natural cleaning product experts - have already switched to Puracy.