We Make High-Quality Natural Products that Actually Work... Really Well

Our founder Sean Busch started Puracy with a single goal: to make effective, plant-based cleaning and personal care products that were gentle enough to use around his growing family. It all started years before, when Sean noticed his pet beagle repeatedly getting sick. The culprit? Toxic residue from a popular wet mop floor cleaner. Since then, Sean wanted to make sure the products in his household were safe for everyone, including pets, those with allergies, and newborns. He worked with a team of doctors and chemists to create cleaners that were both tough on dirt and grime and gentle on sensitive skin.

With tens of millions of bottles sold, Puracy products are Amazon bestsellers and have been featured by The New York Times, Forbes, and more. They are also available at select Target and Walmart stores nationwide.

Our Small, Family-Owned Company Is Winning Awards

With more than 20,000 five-star reviews, our natural & organic formulas have been thoroughly tested and proven to work flawlessly in households everywhere. In just nine short years, we’ve won countless awards, including...

70,000+ Five-Star Reviews

More than 20 Million Bottles Sold

10+ #1 Best Sellers on Amazon

“Best All-Purpose Cleaner”

“Best Bathroom Cleaning Products”

“Best Baby Skincare Products”

Our Guarantee

Developed by Chemist and PhDs

Plants- and Mineral-based Formulas


No B.S. (Bad Stuff)

Kid- and Pet-Friendly

Residue and Sulfate-Free

pu-ra-cy [pure-a-sea] = the state of pure

We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each Puracy product - no exaggerations, no omissions.

Based on our commitment to using only the purest ingredients available, every Puracy formula is at least 98.5% natural. Many of our products contain an even higher percentage of natural ingredients. In other words, there is never more than 1.5% of synthetic ingredients in any given product formula.

Safe for Your Families, Pets, and the Environment

No sulfates (SLS, SLES, SCS), triclosan, formaldehyde, parabens, phosphates, MEA, DEA, TEA, chlorine, bleach, petrochemicals**, animal by-products, allergens, perfumes, dyes, or caustics.

Crafted By Experts

Including leading doctors and scientists

Sale slide

From a Company You Can Feel Good About

Zero Risk: 100%
Satisfaction Guaranteed

Developed by doctors,
trusted by families everywhere

Friendly, same-day
customer service

Free shipping
on orders over $55*

Never tested on animals:
Certified Cruelty-Free

Our mission is to help families care for their world in an easier and more enjoyable way

Every Puracy Purchase Also Helps

Clean, Safe Households

Our ingredients are plant-based, gentle, hypoallergenic, free of harsh chemicals, and child and pet safe.

A Sustainable Future 

Our products are biodegradable, our bottles are recyclable, and our refill pouches save more than 90% in plastic, water and energy.

Give Back to the Community

For every purchase, we make a donation to local children and families in need. Our products are proudly made in the USA, and the artwork on every bottle helps support local artists.

Puracy is one of the most loved and respected natural brands in America. We’ve been featured by:

Where Can I Buy Puracy?

If you’re like most Americans, you already use things like hand soap, body wash, all-purpose cleaner, shampoo, and lotion everyday. Why not upgrade to better quality, more natural products AND get them shipped right to your door when you need them? More than one million customers - from first-time buyers to natural cleaning product experts - have already switched to Puracy.