What Natural Means To Us

We believe in transparency when it comes to our product labels and our marketing. Our labels clearly outline every ingredient within each Puracy product…nothing more, nothing less.

A "synthetic ingredient" is one which is not from a natural source or has been extensively synthesized before becoming the final ingredient. We avoid using synthetic ingredients in our products, except in instances where:

  1. we are legally required by law to use a synthetic non-natural ingredient. For instance, the Environmental Protection Agency (EPA) requires the use of a preservative in our dishwashing and laundry products from their approved list. This list includes a number of synthetic ingredients but no natural ingredients which will work with our formulas. Therefore, we must legally comply with their requirement to use a synthetic ingredient to prevent the products from spoiling. The synthetic ingredient referenced here is Benzisothiazolinone (BIT). It is typically used in concentrations less than 0.04% and has a favorable tolerability profile based on the SDS and a European clinical trial studying BIT in cosmetics; or
  2. there is not a readily available natural alternative ingredient to choose from, or when the inclusion of the natural alternative would destroy the effectiveness and overall quality of the product as determined by our development team of Ph.D. chemists.

Based on our definition of natural, as outlined above, every Puracy formula within our bottles is at least 99.5% “natural,” and many of our products contain an even higher percentage of “natural ingredients.”  In other words — even in those instances where we use synthetic ingredients, they never account for more than 0.5% of any given product formula.

Click Here to read more about the ingredients we use and those which we never do.

We also have gone out of our way to use packaging that is simple and easy to recycle at your local recycling center. Our bottles, pumps, sprayers, and caps are all made from Polyethylene Terephthalate, which is commonly known as PET(E). You can tell by looking for the #1 on the recycling logo. This is the same plastic used in most water, juice, and soda bottles. PET(E) is an inert plastic that does not leach harmful materials into its contents and does not contain Bis-phenol A (BPA). It is globally recognized as a safe, non-toxic, strong, reusable material that is 100% recyclable. In fact, it is the most widely recycled plastic in the world!