Puracy Natural 10x Laundry Detergent

Sale price$29.99 Regular price$41.99
Save 29%

The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.

Scent:Free & Clear
Size:48oz Refill

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All Subscriptions Ship Free

Get FREE shipping on all subscriptions to the contiguous US. Note: We only offer subscriptions on the largest product size (i.e. refills, concentrates). Use the drop down menu to select that size and the subscription offer will appear.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Features of Puracy Natural Laundry Detergent

  • 99.4% natural formula
  • Developed by doctors for people with sensitive skin and allergies
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Pump eliminates measuring and spilling
  • 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Certified Cruelty-Free
  • Safe for greywater and septic systems
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable
  • The original hand-drawn artwork on this bottle helps support local artists

    Puracy Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).

    Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.

    Natural laundry detergent that works. Really well.

    Developed by doctors, trusted by families.

    From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.

    My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!


    Plant-based power

    From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.









    Sometimes less is more. A lot more.

    Clean more with less

    Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 64 loads of laundry per 16oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.


    concentrated formula


    active ingredients


    loads per bottle


    more active ingredients

    Fight waste

    Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

    But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.

    The best your laundry can get.

    No spills, no mess

    We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

    Plant enzyme performance

    Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

    Subtly scented

    You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

    Works with all washing machines

    Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.

    Never any "Bad Stuff"

    Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.


    No Bad Stuff






    Made by Doctors

    Puracy Natural 10x Laundry Detergent

    1397 reviews

    Super clean. Fresh scent. 10x concentrated!

    I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!

    -Larisa S.

    Customer Reviews
    4.5 Based on 1,397 Reviews
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    Karen S.
    United States United States

    soft not stiff

    the clothes are coming out of the washer soft as opposed to stiff like w the other detergent i was using. so far LOVE

    Jaclyn R.
    United States United States

    Peace of mind

    My body and family’s bodies are finally touching safe clothing, blankets, sheets, and towels. I no longer have to worry about all the skin and other allergies popping up.

    Cherri W.
    United States United States

    It’s what you’ve been looking for!

    You need detergent that saves you money, space, waste AND gets your clothing clean? You are done looking, you’ve found it. It’s worth every penny, and it doesn’t break out my husband or our 4 year old with super sensitive skin!

    Simi L.
    United States United States


    No harsh chemicals so it doesn’t cause my eczema to flare up. Smells very fresh. 10/10 recommend.

    John D.
    United States United States

    Great for hard water!

    The only detergent we have tried that rinses well in our hard water.

    athena m.
    United States United States

    Saved from Sensitive Allergies

    My allergies have gotten so bad that even the regular store brand free n clear was making me itch and miserable. On a whim I purchased a bottle of Puracy and slowly realized that my skin stopped itching everytime I wore something that had been washed in the Puracy. I converted our entire house to Puracy products and I will NEVER go back. Thank you thank you thank you

    lynda f.
    United States United States

    Great product

    Product as expected

    Jaime T.
    United States United States

    Wonderful product!

    This detergent is amazing! You use so much less than you do with traditional liquid detergent. Clothes come out clean and fresh. No strange odors left behind. Also, their customer service is stellar! Great company with a great product. I’m a Puracy convert for life!

    Avery B.
    United States United States

    The BEST

    I've been using this for about a year now, and it's fantastic. Effective, lasts a long time, actually cleans clothes without leaving a scent behind and, ingredients-wise, it's one of the cleanest detergents available right now. Highly recommend!

    Lee L.
    United States United States

    Puracy Natural

    Super happy with the product. Concentrated so it gets the job done with very little detergent I’ll be using this as our detergent from here on out!