Laundry Detergent (Concentrated, Sulfate-Free)

Sale price$35.99

Enzyme-powered natural laundry detergent. Addresses stubborn stains and odors. Delicate for those with eczema and other conditions.

99.4% Natural

High Efficiency Formula

Four Plant Based Enzymes

Allergen Friendly

Scent:Free & Clear
Size:48oz Refill
Quantity:
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  • Enjoy FREE shipping + 15% off on refills & concentrates
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100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund.

*Exclusions may apply.

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund.

*Exclusions may apply.

  • Doctor-formulated liquid laundry detergent. Ten times richer formula, the highest on the market. Better than powder soap.
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Clears stains and odors, leaving your fabrics soft, clean, and fresh. 
  • Crafted for families with delicate conditions like eczema and sensitivities to allergens. 
  • Cruelty free. Vegan. Eco friendly. Hypoallergenic. Gluten free.
  • Suitable for greywater and septic tank systems.
  • SLS free. Dioxane free. Purer than disinfectants.
  • No paraben, phosphate, phthalate, artificial fragrances, allergen, and dyes.
puracy cloth

Plant-Powered Clean that Works

Tough on stains, gentle on skin, and kind to the planet.

Developed by doctors,

trusted by families.

It’s the perfect choice for sensitive skin, families with conditions like eczema, and eco-conscious homes.

Biodegradable
Ideal for sensitive skin
Septic safe: Suitable for homes with greywater and septic tank systems
Free of SLS, dioxane, phthalates, parabens, phosphates, and bad chemicals
Hypoallergenic, gluten free, vegan
Cruelty free
Eco friendly

Key Ingredients

Zinc ricinoleate

Zinc Ricinoleate

Lifts odors

Plant Based Enzymes 1

Enzymes

Efficiently break down stains

Sodium Borate

Sodium borate

Stabilizes formula and enhances cleaning

laundry puracy

Less Waste, More Clean

Our rich formula allows you to get 64 loads of laundry from just one 16oz bottle. No need for disinfectant soaps or powder. That's less plastic waste and more space in your laundry room. Recommended for homes with greywater systems.

10x

Concentrated formula

84%

Active ingredients

64

Loads per bottle

766%

More active ingredients

Why Choose Us

  • Rich formula

  • Biodegradable

  • Suitable for sensitive skin

  • Plant powered

  • Rich formula

  • Biodegradable

  • Suitable for sensitive skin

  • Plant powered

Delicate on Fabrics, Tough on Stains

Our ingredients effectively break down dirt, sweat, and stains without harsh chemicals. Safer than disinfectants, better for your family.

Subtle Scent, Never Synthetic

Enjoy a light, refreshing scent from essential oils, or choose our Free & Clear option for a truly pure clean. Septic safe.

Works in Any Washer

Our formula is compatible with all washer types, from standard to high-efficiency.

No Bad Stuff, for Your Peace of Mind

We believe in clean ingredients for a clean home. That's why our laundry detergent is free of harsh chemicals, such as:
- Sulfates
- Phosphates
- Phthalates
- Parabens
- Animal byproducts
- Chlorine
- Dioxane

Our plant-based products care for you and the environment:

- Hypoallergenic
- Gentle
- Vegan
- Biodegradable
- Recyclable packaging
- Septic safe
- Cruelty free
- Gluten free

Laundry Detergent (Concentrated, Sulfate-Free)

4.7/5
3981 reviews

Super clean. Fresh scent. 10x concentrated!

I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!


-Larisa S.