Spotlight

A Puracy microfiber towel is for more than just cleaning: From burp cloths to pee pads to removing makeup, check out creative uses for microfiber cloths!

Is Puracy vegan and 100% cruelty free? We're known for our transparency: Discover how we create our cruelty free body wash, cleaning products, & more.

Looking for affordable natural shampoo that actually works? Our haircare products require fewer washes while providing incredible manageability & shine.

Is cocamidopropyl betaine safe? Is it the same as coco-betaine? Discover how this ingredient is commonly used in skin care, hair, & cleaning products.

Is sodium lauryl sulfate bad? Discover common SLS products, potential effects, & how to avoid them by switching to natural home and personal products.

You've probably spotted dimethicone in shampoo or body products. If dimethicone is safe, why does Puracy pledge never to use it? 

Dog shampoo formulations shouldn't include questionable ingredients. Discover the R&D behind our cruelty-free, human-grade, 99% natural formula! 

From packaging to its 99.4% natural formula, discover why Puracy Natural Laundry Detergent is great at erasing stains & keeping sensitive skin happy.

Wondering what enzyme breaks down urine? Looking for a pet stain remover for couch & carpet? Discover why Puracy Pet Stain Remover is so exceptional.