what is sls
body wash

Is SLS Bad? What to Know About Sodium Lauryl Sulfate

Is sodium lauryl sulfate bad? Discover common SLS products, potential effects, & how to avoid them by switching to natural home and personal products.
cocamidopropyl betaine
body wash

What Is Cocamidopropyl Betaine?

If you carefully read the labels on your personal care products, you've probably seen “cocamidopropyl betaine” somewhere. But what does it do? Is it the same as coco-betaine?

Dimethicone: Is It Safe for Skin & Hair?

Dimethicone is a silicone-based polymer derived from silica commonly personal care products. Is it safe to use, and is it safe for the environment?
microfiber cloth uses

36 Amazing Microfiber Cloth Uses

A Puracy microfiber towel is for more than just cleaning: From burp cloths to pee pads to removing makeup, check out creative uses for microfiber cloths!
is puracy cruelty free
body wash

Is Puracy Cruelty-Free?

Is Puracy vegan and 100% cruelty free? We're known for our transparency: Discover how we create our cruelty free body wash, cleaning products, & more.
surface clarifying shampoo
hair care

How We Created the Best Natural Shampoo & Conditioner

Looking for affordable natural shampoo that actually works? Our haircare products require fewer washes while providing incredible manageability & shine.
organic pet shampoo
pet shampoo

How We Created the Best Natural Pet Shampoo

Dog shampoo formulations shouldn't include questionable ingredients. Discover the R&D behind our cruelty-free, human-grade, 99% natural formula! 
Puracy pet stain remover
pet stain remover

How We Created Puracy Pet Stain & Odor Remover

Wondering what enzyme breaks down urine? Looking for a pet stain remover for couch & carpet? Discover why Puracy Pet Stain Remover is so exceptional.
puracy natural dishwasher detergent packs
dishwasher detergent

How Puracy Dishwasher Detergent Was Created

Learn more about the research (and commitment) behind the most effective natural dishwashing detergent formula on the market.