How Puracy Dishwasher Detergent Was Created

At Puracy, our vision to create eco-friendly cleaners started with just a handful of products (like our best-selling Natural Dish Soap and Natural Multi-Surface Cleaner). Inspired by continuous customer requests for a dishwasher detergent, we worked with experts to develop pods that leave dishes clean and streak-free – without harsh chemicals.

After three product reformulations, we believe that we’ve created the best natural dishwasher pods on the market. Discover how we did it.

The Challenges & Goals of Making a Natural Dish Detergent

During the R&D process, we discovered plenty of variables that had to be considered:

• Every composition and type of water
• All dishwasher models, regardless of age and features
• All types of dishes (e.g. pots, pans, glasses, ceramic, silicone)
• How people rinse, wipe, and scrape dishes before loading dishes
• The way that dishes are stacked in the dishwasher

We knew we wanted to develop a natural dishwasher formula that offered superior, streak-free clean. Our goals were high, but we were determined to accomplish them (no matter how long it took).

1. Use Only Natural Ingredients

To us, “natural ingredients” mean that our formulas are free of things like:

• Animal by-products
• Chlorine bleach
• Parabens
• Dyes
• Phthalates
• Fragrances and perfumes
• Phosphates
• Sulfates

That meant our eco-friendly dishwasher detergent pods had to be 99.5% natural, yet strong enough to break down caked-on food and grime (without scraping or pre-soaking).

2. Are Safe to Use Around Kids and Pets

A major impetus for creating our Natural Dishwasher Detergent came from a frightening incident that our co-founder, Sean Busch had with his own daughter.

“Anyone with a young child knows just how fast they are. I’d turned away from her for just a few seconds to clean the counter and my daughter had grabbed – and taken a bite out of – a Puracy Dishwasher Detergent Pack. I immediately rinsed her mouth with fresh water. Though I’m sure it tasted terrible, she was absolutely fine.”
- Co-Founder, Sean Busch

Accidental Poisonings from Detergent Pods Are Shockingly Common

Unfortunately, due to their bright colors and squishy texture, many young children assume detergent pods are edible. Too many accidental poisonings happen every year and Puracy refuses to be part of a completely avoidable statistic.

We ensure that Puracy products are safe to use around your children. On the off-chance your child bites into a Puracy Detergent Pod, simply flush their mouth with fresh water and don’t induce vomiting.

3. Create a Biodegradable Shell

We began extensive testing on our initial polyvinyl disposable pod to ensure it would stay intact and provide a long shelf life. After a few weeks, we noticed that the formula caused microscopic holes in the outer layer.

After some minor adjustments from our manufacturer to increase durability (without requiring significant changes to the formula) the next round of lab tests were exactly what we were looking for: Our biodegradable polyvinyl alcohol is strong enough to contain our dishwashing powder but completely dissolves in the dishwasher.

Puracy Eco-Friendly Dishwasher Detergent Hits the Market

Before selling any of our “first-generation” products, we always reach out to Puracy employees, their families, and friends to get real-world opinions. When we received an overwhelmingly positive response, we knew it was time to see what the public thought.

Within the first few days of introducing our dishwasher detergent packs on Amazon and Puracy.com, hundreds of orders were processed. To our dismay, the response wasn’t overwhelming: The most common complaint was streaking and residue left on glasses – especially in areas with hard water.

Back to the Drawing Board

Our Second-Generation Formula

We acted quickly to pull the product, provide full refunds to any dissatisfied customers, and rework the formula. While our second-generation dishwasher packs earned slightly-better reviews, that still wasn’t good enough for our high standards. More work needed to be done.

Enlisting an Expert to Fine Tune the Formula

We were fortunate to connect with America’s foremost expert in dishwasher detergent formulation. With more than two decades of experience in developing high-quality formulas for many of the leading dishwashing producers, we laid out our goals, challenges, and requirements of using safe ingredients. After explaining that money was no object, he remarked that it was the first time a company had provided an unlimited budget to create the perfect product.

We needed to explore every available ingredient to find the right balance of cleansing power, rinsing ability, and natural scent. We weren’t looking for a great eco-friendly dishwasher pod: We wanted to produce the best natural dishwasher pod on the market.

Introducing Our 3rd Generation Formula

After working for two months straight, the expert formula was sent back to headquarters for testing. Not only did we send pods to employees, friends, and family members, but for the first time in company history, we also sent samples to the two dozen customers who gave our earliest formulas one-star reviews. We wanted them to know that we’d heard their concerns and were determined to regain their trust.

After several weeks, the decision was unanimous: No matter their water hardness, our testers’ dishes were spotless, food stains were broken down,and dishes were streak-free. This was the winning formula.

Try Puracy Natural Dishwasher Detergent Packs Today

We’re confident that you’ll love our natural dishwasher pods. So confident, in fact, that we’ll refund the purchase price if you’re not 100% satisfied. That’s the Puracy promise you can count on.