Written by Stacey Kelleher. Reviewed by Puracy Founder & CEO Sean Busch.


We’re often asked whether Puracy is cruelty-free, and we’re happy to provide answers with our usual transparency and honesty.

It’s not enough that our products have received Leaping Bunny and PETA cruelty-free certification. Our main goal has always been to create the best plant-based products that are safe for people, animals, and the planet.

Therefore, being 100% cruelty-free at every stage of product development is a major part of our mission.

What Cruelty-Free Means to Puracy 

Since our team is made up of pet owners and animal lovers, it was obvious that Puracy was a cruelty-free company. Committing to never test on animals – at any stage of the product development process – is the right thing to do, both morally and ethically.

Puracy Pets!

 

Testing Ingredients vs. Finished Products

However, numerous home and personal care products brands claim that they don’t test on animals. But even if a company claims their “finished” products aren’t tested on animals, it’s possible that individual ingredients in the finished formula have been. In fact, some manufacturers use the distinction between “testing ingredients” and “testing finished products” to suggest their products have never been tested on animals.

If a product advertises “never tested on animals” or “cruelty-free” on the label, we encourage you to dig a bit deeper. These terms aren’t regulated in the United States and don’t require verification processes that organizations like PETA and Cruelty-Free International call for before endorsing any products or companies.

 

Why Are So Many Products Still Tested on Animals? 

The Federal Food, Drug, and Cosmetic Act (FD&C) ensures that cosmetics are properly labeled and safe for consumer use. And while the FD&C doesn’t require animal testing for new products, it advises manufacturers to, “employ whatever testing is appropriate and effective for substantiating the safety of their products.”

Even though consumers can choose from thousands of safe, effective ingredients already on the market, manufacturers are constantly introducing new formulas that, sadly, often lead to animal testing.

Who Owns Puracy?

Many well-known “natural” companies are owned by large global conglomerates. So while these smaller subsidiaries may not test on animals, their parent companies might.

Puracy is locally owned in Austin, Texas by two best friends, Sean Busch and Paul Tracy. Since our humble beginnings in 2013, we’re proud of our plant-based, cruelty-free formulations across our entire product lineup.

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who owns puracy
Meet Waffles, our senior office rabbit. 

Puracy Products Are Made in the United States

Because standards for animal testing vary from country to country, we keep our production process within the United States. This helps us ensure that every ingredient – throughout the entire supply chain process – is cruelty-free.

Why Puracy Isn’t Sold in China

Cosmetics companies that sell in China are required to test on animals as part of the country’s mandatory safety regulations for certain types of products. This is especially true for cosmetics, shampoos, perfumes, body washes, and lotions. We’ve fielded countless requests to sell Puracy products in China, but until these laws change, our products will not appear on store shelves there.

That said, imported products sold online do not require animal testing. That means consumers in China can access our products through third-party distributors without us violating one of our core principles.

Where Does Puracy Source Its Ingredients?

We work closely alongside our manufacturing partners and maintain strict control over the quality of every ingredient that goes into every bottle.


When choosing ingredient suppliers, we opted to work with large, public companies (like Dow, Dupont, BSAF, Solvay, and Lonza). These companies employ thousands of people and have reputations to uphold. As public companies, they’re required to provide transparency and accountability to investors as well as federal regulations.

Our preferred suppliers offer the necessary checks and balances to ensure that Puracy ingredients are of the highest quality, ethically produced, and never tested on animals. 

Common Animal By-Products in the Cleaning and Beauty Markets

In addition to animal testing, some cleaning products and cosmetics contain these common animal-sourced ingredients

  • Beeswax: wax secreted by honey bees used to give various cosmetics structure and smoothness
  • Casein: milk protein used in many cosmetics and hair products 
  • Collagen: a protein (usually derived from animal tissue) used in beauty products
  • Keratin: a protein made from ground-up quills, feathers, hooves, and horns of certain animals. This substance is often used in shampoos and other hair products. 
  • Lanolin: oil extracted from sheep’s wool and used in many skin care products (especially lotion)
  • Oleic acid: obtained from animal oils and fats, it’s used in many soaps and skincare products
  • Stearic acid: fat derived from pigs, cows, and other animals, this substance is often used in soaps, conditioners, and body creams 

Common Animal By-Products 

Many cleaning supply manufacturers also include ingredients which may contain animal by-products like:

  • Caprylic acid: fatty acid from cow’s or goat’s milk, it’s used in perfumes and soaps
  • Tallow: rendered beef fat used in a wide variety of products from soaps to lipsticks to shaving creams 
  • Glycerol: a by-product of soap manufacturing used in soaps, cosmetics, plastics, and foods 
  • Animal lecithin: waxy nervous tissue from certain animals, used in hand creams, lotions, soaps, and shampoos
  • Oleyl alcohols: fish oils often found in detergents and fabric softeners 

Puracy Ingredients Are Vegan 

Our team of doctors and PhD chemists understands how to harness the power of plant-based ingredients instead of those derived from animals. 

Though ingredient testing is done independently from Puracy, our contract manufacturers and ingredient suppliers are required to sign pledges that they don’t test ingredients on animals – at any stage. These assurances and pledges are part of our ongoing cruelty-free certification process. 

So How Does Puracy Test Its Products? 

Nearly all of our products are used by humans. That's why they're tested on humans and surfaces. (Why would we even consider using our Multi-Surface Cleaner or Natural Deodorant on animals?

Even our human-grade Natural Pet Shampoo was human-tested for safety and efficacy. Our founders actually tested its prototypes on themselves before using it on their own pets. We like to say that we’re our own guinea pigs.

puracy pet shampoo

Puracy Products: Always Natural, Always Effective

Even though our products are created to be gentle on our loved ones (and the world around them), they’re still incredibly effective. Discover more about our company’s commitment to quality and transparency: 

What Pet Users Should Know About Cleaning Products
10 Chemicals You Should Consider Removing from Your Home ASAP