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Switch to our Laundry Detergent concentrate. Less water, more stain-fighting power.

Puracy’s concentrated formula means you use less detergent per load while still getting a powerful clean.

Buy our Laundry Detergent concentrate & Get a FREE 4oz Stain Remover Spray at $19.99 + FREE Shipping

Limited-time savings for new customers

TRY NOW AT $19.99 ONLY

Better-for-you formula

Bio-powered performance

✓ 6X Active Enzymes

✓ 0% B.S. (bad stuff)

✓ USDA biobased formula

Highly Concentrated. Just 2 Pumps.

64 Loads Per Bottle WORKS IN ALL MACHINES

10x more concentrated vs market leading detergent. More active cleaning ingredients, less filler in every wash. We focus on essential: more active cleaning ingredients, less filler in every wash for powerful everyday cleaning.

"I don't think I will ever go back to my usual detergent."

★★★★★ Barbara C.

"I don't think I will ever go back to my usual detergent. This concentrate means more washes, less money and clean fresh clothes. My husband likes his clothes smelling clean but not fragrant Puracu does just that. You have made us both happy."

"We love it!"

★★★★★ Cecily T.

"Clothes come out of the wash very clean and soft with no heavy residue like mainstream detergent. . we love it!"

"This product does the job!"

★★★★★ Tracy H.

"This product does the job! And its safe for the environment and bed linens I sleep on every night. Treats my clothes well!"

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Powerful on Stains. Easy on Fabrics.

Powered by Enzymes Built for everyday messes

Designed to break down stains and odors at the source, delivering a deep clean while staying gentle on the clothes your family wears most.

"My clothes come out smelling so clean. "

★★★★★ Karen J.

"I'm using the citrus limited edition. My clothes come out smelling so clean. Ive used many natural laundry detergents i. e. Norwex, The Clean People and this is my favorite. Unfortunately my bottle is leaking slowly. I just discovered ot and haven't notified anyone yet. This will be my new laundry detergent. Love, love it"

"I have used your laundry detergent for a couple of years now..."

★★★★★ Bridget A.

"I have used your laundry detergent for a couple of years now and I am completely satisfied with it. It cleans extremely well and leaves nothing behind to irritate sensitive skin. I would highly recommend this detergent."

"Works great and smells great too!"

★★★★★ Heidi D.

"Works great and smells great too!"

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Gentle on Sensitive Skin

Developed by chemists and PhDs No BS (Bad Stuff)

Developed without artificial dyes, synthetic fragrance, or common irritants, giving families peace of mind for an effective clean without any worries.

"This is the second time ordering this laundry detergent."

★★★★★ Wendy W.

"This is the second time ordering this laundry detergent. Very content with how clean and fresh the clothes are. Feel right to ditch the big plastic tub and of course, use this well reviewed product"

"It's better than the laundry soap I have been using for years..."

★★★★★ David W.

"It's better than the laundry soap I have been using for years, it's better than anything on the store shelves, no doubt about it. Get this laundry soap, it takes out the stains better."

"This laundry detergent is wonderful!"

★★★★★ Melissa H.

"This laundry detergent is wonderful! The scent is not over powering, but makes my laundry smell fresh. It also works well on stains."

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Why Concentrated > Traditional Detergent

Frequently Asked Questions