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4.8/5.0 - over 1,600+ reviews

The Easiest Detergent You’ve Ever Used

Detergent that's tough on dirt and kind to those with allergies and sensitive of skin.

99.4% natural formula

10x concentration

Reduces waste by over 80%

Developed by doctors

"What's the remedy for laundry detergent breakdown? Puracy Liquid Laundry Detergent!"

Natural cleaning that actually works

The Most Concentrated Detergent on the Market

Optimized for sensitive skin, our Natural Laundry Detergent is formulated with plant enzymes to eliminate stains, odors, and build-up without dulling colors.

Natural laundry detergent that really works

Our high-efficiency formula requires just ¼ ounce per load, reducing waste by more than 80%.

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Nine years of glowing awards & reviews. Trusted by millions.

Great product!

“I was a bit skeptical about buying a natural detergent just bec so many times my husbands clothes don't come out clean even with the harsh stuff, but this really works and there is no smell and the clothes actually are a lot softer, great product will def buy again”

Anastasiya
Verified Buyer

Amazing!

“I absolutely LOVE this laundry soap! It leaves the clothes so soft and is unscented… It’s the best laundry soap I’ve ever tried! And I will definitely order it again!!”

Lori
Verified Buyer

True staple

"This laundry detergent is a true staple now, I can't imagine going to back to anything else. Goodbye harsh, fake fragrances and subpar performance. I can tell you that I've been a laundry detergent snob for a long time, trying EVERY brand, looking for "the one". This performs as well, if not better, to all the traditional brands"

Jacob
Verified Buyer
stars

Over 40,000 5-star reviews

bottles

Over 20 million sold

number-1

10+ #1 best sellers on Amazon, since 2013

FAQ

Puracy's mission is to make safe, natural, and efficient home and personal care products accessible to families for healthy living. We're committed to transparency, natural ingredients, and sustainable practices.

Absolutely! All Puracy products are designed with safety in mind, not only for humans but also for our furry friends. We carefully select ingredients that are gentle yet effective.

Puracy uses a blend of natural ingredients and gentle synthetic elements in our products. We strive to use plant-based ingredients whenever possible and all our formulations are free of harsh chemicals like sulfates, parabens, phthalates, and dyes.

Yes! We've worked hard to ensure our natural, plant-based products are just as effective, if not more so, than traditional chemical-based products. You can enjoy a clean and healthy home without compromising on performance.

We prioritize sustainability in our practices and product design. Our ingredients are biodegradable, our packaging is recyclable, and we offer refills to reduce waste.

You can purchase our products directly from our website. We offer a secure checkout process and various payment options for your convenience. Our products are also available at select retailers like Target.

Puracy ships to all 50 U.S. states. Orders over $55 ship free, as do subscription orders. For orders under $55, shipping is $10.95.

All purchases are covered by the Puracy Pure Love Guarantee - you’re going to love our products so much that we guarantee it. In the unlikely chance that you try a Puracy cleaning or personal care natural product and don't like it, we’ll give you your money back. For quality control, we may ask for information about your experience, about the product, and may request you send the product back for inspection.

Yes! Once your order has been shipped, you will receive a tracking number via email. You can use this number to track your order until it reaches your doorstep.

We're here to help! You can contact our customer service team via support@puracy.com or by calling 1-800-769-5038. We aim to respond to all queries as quickly as possible.

Pure Love Guarantee

You’re going to love our products so much that we guarantee it. In the unlikely chance that you try a Puracy cleaning or personal care natural product and don't like it, we’ll give you your money back. For quality control, we may ask for information about your experience, about the product, and may request you send the product back for inspection.

Every purchase helps us donate to families in need and supports local artists.