Puracy's mission is to make safe, natural, and efficient home and personal care products accessible to families for healthy living. We're committed to transparency, natural ingredients, and sustainable practices.

Absolutely! All Puracy products are designed with safety in mind, not only for humans but also for our furry friends. We carefully select ingredients that are gentle yet effective.

Puracy uses a blend of natural ingredients and gentle synthetic elements in our products. We strive to use plant-based ingredients whenever possible and all our formulations are free of harsh chemicals like sulfates, parabens, phthalates, and dyes.

For Puracy, a “natural ingredient” means it started from a natural, renewable source found in nature with absolutely no petroleum** compounds. Here are some examples of “natural ingredient” sources we use: coconut, lime, salt, olive oil, sunflower seed, green tea, geranium, corn, ginseng, pink grapefruit, sesame seed, vanilla bean, and many more.

A “natural ingredient” may also be identified as plant-based, plant-derived, or naturally derived.

For Puracy, a “natural product” means that more than 98.5% of the ingredients, by concentration, are considered “natural ingredients,” per our definition above. Additionally, a “natural product” is 100% biodegradable.

We intentionally use packaging that is easy to recycle, reusable, or contains the lowest footprint of waste possible. As you browse our online store, most of our bottles, caps, pumps, and skincare packaging consist of Polyethylene Terephthalate, also known as PET or PETE. This is the same material used in water bottles. It is naturally BPA-free. We select pumps, sprayers, and caps from premium, US companies, such as Silgan, in order to ensure they can be reused dozens of times before wearing out.
Our flexible refill pouches cut plastic waste by over 90%, compared to the equivalent in RTU bottles. While they are more difficult to recycle, their reduction in waste outweighs this point.
As of April 2023, we introduced the Clean Can System. It is a novel, patent-pending permanent cleaning system that uses an aluminum beverage can to filled with cleaning solution. The system itself is extremely durable and designed to be used daily for many years. It is initially available in our Surface Cleaner and will be available in the entire Household Cleaning line by the end of 2023.

In addition to our team of chemists, some with Ph.Ds. and patents, we work alongside expert doctors, such as Julie Jackson, M.D. in Dermatology & Dermatopathology and Ryan Blackman, D.O. in Pediatrics. On our hair care line, we work with Martha Lynn Kale, Hair Salon Owner & Clean Beauty Expert, and April Kayganich, Cosmetologist & Skincare and Hair Care Expert. Finally, our co-founder, Sean Busch, personally develops, tests, and signs off on all products. All of this is done in conjunction with small focus groups where actual customers are selected to test the products after the above people have signed off. There are times when this requires us to rework certain elements of a product, but ensures we’ve met both the clinical and practical testing of each product.

Our full line can always be found at puracy.com. You can find most of our line on Amazon.com and Amazon.ca. When it comes to national retailers, you can find them at select Target, Walmart, and Kroger stores nationwide. For specifics, please visit https://puracy.com/apps/store-locator