Great fresh smell without the
"Great fresh smell without the chemicals. Cleaned my carpet very well - it got stains out of my carpet better than the last shampoo I used that was less natural."








Clinical-grade carpet & upholstery cleanser that's pet and kid safe. Removes stains, dirt, grime, odors, funk, & other junk.
Puracy Carpet & Upholstery Shampoo is a revolutionary plant-based carpet cleaner. Developed by doctors and powered by concentrated plant-based, we guarantee this product will safely cleanse any carpet, rug, or washable fabric you put in its path without the b.s. (bad stuff)– family-approved.
Our unique blend tackles hundreds of different stains, dirt, bacteria, urine, spills, buildup, smells, residues, odors, debris, and spots without bleaching or discoloring fabrics. You can also use it with a carpet cleaning machine shampooer or by hand to lift off dirt and stains.
Our professional strength formula was developed in a lab by a team of Ph.D. chemists with decades of experience working with plant-based formulas. They passed the formula to a team of MDs for safety evaluation, then the final seal of performance approval came from parents and carpet cleaning professionals.
With just 1 oz. of cleaner per 100 oz. of water, head-to-head tests have proven that our blend of plants and minerals can clean as well as competitor products that are packed with petroleum-based ingredients.
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Our Formula
Designed with Purpose

Proven Results
Clean That Performs

Eco Forward
Concentrated for Good
Key Ingredients

Decyl Glucoside

Octyl Dimethyl Amine Oxide

Sodium Citrate
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Overall rating: 4.7156863 / 5 from 204 reviews.
Puracy Carpet & Upholstery Shampoo is a plant-based cleaner that effectively removes stains, soils, and odors from various washable fabrics. Customers appreciate its chemical-free formula, fresh citrus scent, and excellent cleaning results. The product is safe for children and pets and is suitable for use with both hand and machine cleaning.
Review topics: ["size","looks","feel","problem","water","results","customer service","works","service","scent","carpet","cleans","shampoo","stains","chemicals","puracy","fragrance","residue","bottle","brand","solved","ingredients","machine","spots","soap","amount","oils","family","perfume","stain remover"].
"Great fresh smell without the chemicals. Cleaned my carpet very well - it got stains out of my carpet better than the last shampoo I used that was less natural."
"Puracy carpet shampoo took out the deep and difficult pet urine stains and odors (and the general foot traffic dirt, too). I was very impressed. Would advise that it takes less than a capful to keep foam to a minimum, but that is plenty to thoroughly clean. Carpet smells fresh and looks great. Safe ingredients makes it safer for everyone, especially pets. Leaping Bunny certification brought me to Puracy and product performance will keep me as a customer."
"Love your very clean products. Will continue to order more and recommend to family and friends. THANK YOU."
"Works very well!"
"It was way too foamy for my Bissell carpet shampooer machine and it stopped working. I had to empty it and use something else."
"My order came on time but the cap on the bottle was cracked. I had to replace with a cap I had lying around."
"Rather than buy the Kirby brand shampoo for my Kirby, I was happy to buy this "cleaner" product. Worked well. I used 1/2 oz for each tank of water. I used 3 tanks on 2 large area rugs, just for reference (so 1. 5 oz of shampoo concentrate). The concentrate did a nice job with a pleasant smell and will last a long time for my purposes."
"My dog had a accident the day after I got this it worked great cleaning it up"
"I like this product. It cleans well, doesn’t leave a residue and the smell is clean, but not overwhelming and doesn’t linger"
"Seems to clean adequately. Bottle leaks, once opened; not the best for dispensing. Scent faint and tolerable but disappointing."