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A bottle of Laundry Detergent Concentrate + FREE 4-oz Stain Remover on folded towels with cotton branches.

Hand holding Laundry Detergent Concentrate + FREE 4-oz Stain Remover, ideal for sensitive skin.

Laundry Detergent Concentrate: 1 pump = 1 load. Free 4-oz Stain Remover for new customers!.

Before and after of a stained shirt cleaned with Laundry Detergent Concentrate + FREE Stain Remover.

A woman and child smile folding laundry above: Laundry Detergent Concentrate + FREE Stain Remover.

Green icons highlight stain-fighting enzymes and sensitive skin features in our Laundry Detergent Concentrate.

Laundry Detergent (Concentrated, Sulfate-Free)

$19.99

$22.99

13% Off

Enzyme-powered laundry detergent. Addresses stubborn stains and odors. Delicate for those with eczema and other conditions.

Scent:

Unscented

Fresh Linen

Size:

Variant

Quantity

Description

Doctor-formulated liquid laundry detergent. Ten times richer formula, the highest on the market. Better than powder soap.
Market-leading 10x concentration reduces waste by over 80%
64 loads per 16-ounce bottle
Clears stains and odors, leaving your fabrics soft, clean, and fresh. Contains these 4 stain-fighting enzymes:
- Protease
- Amylase
- Lipase
- Mannanase
Crafted for families with delicate conditions like eczema and sensitivities to allergens.
PETA-Certified Vegan, Cruelty-Free, and eco friendly
Suitable for greywater and septic tank systems.
SLS free. Dioxane free.
No paraben, phosphate, phthalate, artificial fragrances, allergen, and dyes.

Works on:

Most Common Fabrics

Cotton T-shirts, jeans, bed sheets, towels, cotton underwear, etc.
Polyester microfiber, athletic wear, fleece jackets, permanent press shirts, etc.
Blends poly-cotton blend shirts, rayon-polyester blend dresses, spandex-cotton blend leggings, socks, etc.
Linen shirts, pants, tablecloths, bedding, etc.
Nylon stockings, raincoats, swimwear, activewear, etc.
Acrylic sweaters, hats, scarves, fleece blankets

Delicate Fabrics

Silk blouses, scarves, lingerie, pillowcases, etc.
Wool sweaters, socks, coats, blankets, etc.
Lace lingerie, trim on clothing, curtains, etc.

Others

Colored and white fabric
Stained clothes (new and old)
Newly bought clothes

Ingredients

Made without sulfates (SLS, SLES, SCS), parabens, phosphates, phthalates, chlorine, dioxane, artificial fragrances, allergens, and dyes.
PETA-certified vegan and cruelty-free. Hypoallergenic.
USDA biobased

FULL INGREDIENT LIST

Shipping and Returns

Shipping: 1-2 business days to ship, 2-5 days for delivery.
Origin: Made and shipped from Dallas, Texas.
Tracking: Emailed upon dispatch.
No expedited options; weekend/holiday orders processed next business day.

Laundry Detergent (Concentrated, Sulfate-Free) Unscented / StandardChange

$19.99

Scent:

Unscented

Fresh Linen

Size:

Variant

Powerful Clean, Good for All

OUR FORMULA

Clean You Can Trust Every Day

A gentle, family-first formula free from irritants—ideal for eczema, allergies, and anyone who wants a worry-free clean.

Start Your Clean Routine

Thoughtfully Made

OUR FORMULA

Clean You Can Trust Every Day

A gentle, family-first formula free from irritants—ideal for eczema, allergies, and anyone who wants a worry-free clean.

Start Your Clean Routine

Efficacy

Expert Strength

Advanced Enzymes for Your Toughest Laundry

Created by doctors, our market-leading 10x concentrated formula fights stains and odors with four powerful enzymes while keeping clothes soft and fresh.

Upgrade Your Clean

Sustainability

Kind Clean

A Detergent That Plays Nice With Nature

Our cruelty-free, biodegradable formula in recyclable packaging is septic-safe and planet-approved—because clean shouldn’t come with compromise.

Choose Cleaner Living

Key Ingredients

Zinc Ricinoleate

Neutralizes odors to keep laundry smelling fresh.

4 Plant-based Enyzmes

Break down protein, starch, grease, and food stains.

C10-C16 Alcohol ethoxylate

A surfactant that breaks the surface tension of water, allowing things to become clean.

DISCOVER THE INGREDIENTS

We're Proud To Be Certified By

USDA Biobased

Certified biobased ingredients, as recognized by the USDA.

PETA Cruelty-Free

Neither this product nor its ingredients have been tested on animals.

How to Use

1

Measure

Standard Residential Machines 
• Small loads: 2 pumps
• Regular to large loads: 4 pumps

High-Efficiency Machines
• Small loads: 1 pump
• Large loads: 2 pumps

2

Add Detergent

Dispense the measured amount into the washing machine.

3

Wash

Run your laundry on the desired cycle.

Ready to try it?

Need Help?

Frequently Asked Questions

Is Puracy Laundry Detergent safe for sensitive skin, kids, pets, and delicate fabrics?

Yes. Our plant- and mineral-based formula is hypoallergenic and gentle on fabrics like silk, wool, and lace.

Does it remove tough stains and work in all washer types?

Yes. Four plant-based enzymes (Protease, Amylase, Lipase, Mannanase) break down protein, starch, grease, and food-based stains for a powerful clean. It also works in hard water and both high-efficiency (HE) and standard washers.

Is this Laundry Detergent eco-friendly?

Absolutely. The 10× concentrated formula reduces plastic waste by 80%, is USDA biobased, PETA-certified vegan, and safe for greywater/septic systems.

What kinds of preservatives does Puracy use in its products?

For liquid cleaning products not designed for use on skin, we use Benzisothiazolinone. This preservative is remarkably effective at low concentrations and has rigorous data supporting efficacy, safety, and tolerability. While being synthetic, it is also biodegradable.

Does my Puracy product have an expiration date?

Each Puracy product has a guaranteed shelf life of at least two years from the date of purchase.

Where can I find a list of Puracy ingredients?

For more information about the ingredients Puracy carefully sources and uses, visit our ingredients blog and our ingredients disclosure. It contains more than 1,000 hours of research and detailed information on every ingredient used in our products.

Overall rating: 4.688406 / 5 from 138 reviews.

AI Generated Review Summary

This concentrated, sulfate-free laundry detergent is doctor-formulated and offers a ten times richer formula, reducing waste by over 80% with 64 loads per 16-ounce bottle. It effectively clears stains and odors while being gentle on fabrics and suitable for various delicate conditions. The detergent is also eco-friendly and free from harmful chemicals.

Summary topics

Scent: 26%
Effectiveness on Clothes: 18%

Review topics: ["customer service","looks","feel","scent","solved","use","works","detergent","clothes","ingredients","puracy","soap","bottle","fragrance","cleans","laundry","stains","amount","chemicals","machine","skin","load","washer","refill"].

Review highlights

"Clothes smell fantastic." — Kate F.
"Overall, sweaty clothes are hard to deal with using any detergent so I can’t knock Puracy too bad, hence the 4 stars." — Brian R.
"My clothes are always fresh and clean and a little goes a long way." — Susan W.

Reviews

I'm using the citrus limited

"I'm using the citrus limited edition. My clothes come out smelling so clean. Ive used many natural laundry detergents i. e. Norwex, The Clean People and this is my favorite. Unfortunately my bottle is leaking slowly. I just discovered ot and haven't notified anyone yet. This will be my new laundry detergent. Love, love it"

— Karen J. (5/5)

I have used your laundry

"I have used your laundry detergent for a couple of years now and I am completely satisfied with it. It cleans extremely well and leaves nothing behind to irritate sensitive skin. I would highly recommend this detergent."

— Bridget A. (5/5)

This is the second time

"This is the second time ordering this laundry detergent. Very content with how clean and fresh the clothes are. Feel right to ditch the big plastic tub and of course, use this well reviewed product"

— Wendy W. (5/5)

This laundry detergent is wonderful!

"This laundry detergent is wonderful! The scent is not over powering, but makes my laundry smell fresh. It also works well on stains."

— Melissa H. (5/5)

Excellent, like the smell and

"Excellent, like the smell and I’m pleasantly surprised at the small amount needed per load!"

— Blaine M. (5/5)

It's better than the laundry

"It's better than the laundry soap I have been using for years, it's better than anything on the store shelves, no doubt about it. Get this laundry soap, it takes out the stains better."

— David W. (5/5)

I love this laundry detergent!

"I love this laundry detergent! Economical, easy to use and I love knowing that the ingredients are clean, safe and effective. It doesn’t take much per load and lasts a long time, light scent isn’t overwhelming, it’s great!"

— Rosemarie M. (5/5)

Laundry Love 💗

"Great product no more large messy bottles that contain numerous chemicals!"

— Kathy F. (5/5)

So far so good, my

"So far so good, my white socks haven’t been this white in years!!"

— Mary R. (5/5)

Best Laundry Soap!

"I am pleased to find a laundry soap that smells great! Works great and doesn’t cause anyone in the family to break out into a body rash!"

— Alice H. (5/5)

Laundry Detergent (Concentrated, Sulfate-Free)

Ingredients

Ingredients