Natural Laundry Detergent
Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.
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Pairs perfectly with
Natural laundry detergent that works. Really well.
Developed by doctors, trusted by families.
From the beginning, we’ve wanted to craft the most natural, safe, and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and safe for those with allergies and the most sensitive of skin. Mission accomplished.
★★★★★
My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!
Kalia
★★★★★
I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!
Vanessa C
★★★★★
I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.
Lindsay
Plant-based power
From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.
Plant-based
Vegan-friendly
Eco-friendly
Cruelty-free
Sometimes less is more. A lot more.
Clean more with less
Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.
10x
concentrated formula
84%
active ingredients
96
loads per bottle
Leading Brand-X plastic jug detergent
Puracy Natural Laundry Detergent
766%
more active ingredients
Fight waste
Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.
But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.
No spills, no mess
We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.
Plant enzyme performance
Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.
Subtly scented
You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).
Works with all washing machines
Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.
Never any “Bad Stuff”
Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.
No Bad Stuff
Recyclable
Biodegradable
Made by Doctors
Ingredients & Use
C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)
Directions
- Use 1 pump for small loads in HE washers
- Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
- Use 4 pumps for regular/large Loads in standard washers
- For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally
Q&A
How do I get the pump to work?
- Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
- Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
- You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.
Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).
Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.
Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.
Natural Laundry Detergent
Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
-Larisa S.
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United StatesAt first, I was disbelieving that this laundry detergent would only take 2 pumps for a load. I soooo wanted to add more to my HE washer. I resisted and everything has come out great. I use it for my handwashed items as well. I have washed everything from my towels/bedding to delicates/silks. I have not encountered anything but perfection. I have been telling EVERYONE about your products. I fully support no harsh/hidden chemical cleaning & personal care products! I have not liked any of the "natural" detergents I have come across before. They don't clean well at all. There are so many reasons that I love this detergent: -THE PUMP! -No heavy water to carry around in a jug. -No artificial scents, no harsh chemicals -the cleaning power -purchase the pump bottle once and the refills ever-after. Love lowering plastic packaging use! -their scentless version is truly scent-free. No funky weird smell. -enzymes work so well at removing every stain. I have a pair of peach-colored casual pants (100% cotton) that normally come out of the wash looking wrinkled, horrible (I hang-dry about 90% of my clothing). I was shocked when these pants came out of the wash looking "ironed". Very unexpected -and I still don't know how!
United States United StatesWe are so happy with our puracy subscription. The stain remover, laundry detergent, hand and dish soap are fantastic. We can see how well the products work but we can also feel the difference they are making in terms of our health and home. We tell everyone about puracy and feel so fortunate to have found this great company.
United StatesPuracy Natural Detergent is one of the best I've ever used. I originally bought a bottle at Target in the Fresh Linen scent, then couldn't find it again so I ordered a refill online. It's great at getting out stains (collar oil, grease, etc) and the smell is very delicate. Two pumps and I'm good.
United StatesI have been a big fan of Puracy.
United StatesI find it very hard to find a natural laundry detergent without SLS or fragrance. I’ve been using this one for two years now and love it for my sensitive skin. I also love the convenient smaller size of the concentrated bottle and the pump.
United States United States United StatesI switched to Puracy from 7th Generation and am so glad I did. Love the fresh scent and the convenient pump. My clothes come out clean and smelling great! All with no harsh chemicals!
United StatesTrue to the Puracy brand - this is a very effective soap without being harsh to the skin. It has a faint scent that I like and is a good buy.
