Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.
($0.36/fl oz)You Save 15% $25.98 $20.78
($0.42/fl oz)You Save 20% $39.98 $31.98
($0.64/fl oz)You Save 20%
From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.
My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!
I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!
I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.
From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.
Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.
loads per bottle
Leading Brand-X plastic jug detergent
Puracy Natural Laundry Detergent
more active ingredients
Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.
But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.
We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.
Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.
You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).
Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.
Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.
How do I get the pump to work?
Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).
Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.
Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.
Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
This concentrated laundry soap is fantastic. It works for heavily soiled clothes, delicate baby items, and even cloth diapers.
I’ve been using this for awhile now. It works well on me and my toddlers clothing but it doesn’t do the greatest on my husbands work clothing.
Great laundry detergent! I like that it is natural and comes in an easy to use pump bottle. The unscented works great on our clothes and no one gets rashes.
Wonderful. My son recommended the laundry detergent. Great product.
I've tried a LOT of natural SLS-free detergents, and this by far is the BEST I have found so far! It really gets your clothes clean, and gets out stains. The only thing I would change is the pump bottle because I do have a top load washer and it's difficult to pump into the washer at times. Thank you for an over all great product.
I love the Puracy stain remover, so recently decided to try the laundry detergent as well. I’m now a Puracy laundry detergent convert (we previously used a locally made natural detergent)—the detergent is clearly effective, as clothes washed in it are noticeably fresh (plus it does well lifting basic stains and removing odors even without pre-soaking or spot treatment), but you need very little of it for even a full load of laundry, it washes clean, leaves no residue or scent, doesn’t gunk up our HE washer, and is gentle enough for me to use on baby clothes.
Lasts forever and seems to work well!
This product is highly concentrated. I have an old-style top load washer. All it takes is one (1) tablespoon of Puracy to do a full load. My clothes come out just as clean as they did with my old detergent. But right away I noticed that they're softer. I used to use a special detergent for dark colors. But Puracy takes care of that too. Last but not least, I've calculated that Puracy costs less per load than my old brand. Dislikes? I can't think of any. That's why I say that this is my new detergent.
I accidentally ordered the wrong thing at first, but costomer service got back to me within a day and cancelled my order. Once I placed the right order I got my package four days later. Clothes feel and smell great. I love the Fresh Linen scent.
Lasts a very long time