Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.
👍 In stock & ships from NJ in 2-3 days.
Deliver monthly (most common)
From the beginning, we’ve wanted to craft the most natural, safe, and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and safe for those with allergies and the most sensitive of skin. Mission accomplished.
My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!
I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!
I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.
From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.
Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.
loads per bottle
Leading Brand-X plastic jug detergent
Puracy Natural Laundry Detergent
more active ingredients
Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.
But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.
We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.
Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.
You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).
Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.
Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.
C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)
How do I get the pump to work?
Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).
Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.
Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.
Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
I have been a big fan of Puracy.
I find it very hard to find a natural laundry detergent without SLS or fragrance. I’ve been using this one for two years now and love it for my sensitive skin. I also love the convenient smaller size of the concentrated bottle and the pump.
Great laundry detergent. Fresh smelling, cleans well!
Smells nice, but not overpowering! Cleans clothes nicely.
I switched to Puracy from 7th Generation and am so glad I did. Love the fresh scent and the convenient pump. My clothes come out clean and smelling great! All with no harsh chemicals!
True to the Puracy brand - this is a very effective soap without being harsh to the skin. It has a faint scent that I like and is a good buy.
This is my way of getting my fresh linen scent in my laundry without the YUCK that's in everything now a days. So thankful for y'all and for this laundry soap. WE LOVE IT!
Love the fresh linen laundry soap, love the pump bottle too, so much easier to add the soap to the awkwardly placed soap dispenser in my machine. I have sensitive skin and this soap is working very well for me and I love the smell.
Love Puracy Laundry detergent. Easy to use, effective and I love that I can refill the bottles!
I’m perfectly happy with this detergent so far and plan to purchase the refill. I love that it has a pleasant smell and makes everything seem fresh but not full of perfume