99.4% Natural
Bottle of Laundry Detergent (Concentrated, Sulfate-Free) by Puracy, eco-friendly and hypoallergenic, labeled as free & clear and suitable for 64 loads, featuring a convenient pump dispenser.
Two bottles of concentrated, sulfate-free Puracy Laundry Detergent, each offering 64 loads with a free & clear label. This eco-friendly and hypoallergenic formula provides a gentle yet powerful clean for your clothes.
Two bottles of eco-friendly Laundry Detergent (Concentrated, Sulfate-Free) in a fresh linen scent, each formulated for 64 loads and hypoallergenic.
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Puracy Laundry Detergent (Concentrated, Sulfate-Free) bottle and refill pack feature a fresh linen scent and an eco-friendly blue and white design, which is also hypoallergenic.
A bottle of the concentrated, sulfate-free Laundry Detergent in Fresh Linen scent, suitable for 64 loads, featuring a convenient pump dispenser. This hypoallergenic and eco-friendly formula effectively cleans your clothes while being gentle on sensitive skin.
Two refill pouches of the eco-friendly Puracy Laundry Detergent (Concentrated, Sulfate-Free), labeled 192 loads and featuring green designs, provide a hypoallergenic solution for your washing needs.
Two concentrated and sulfate-free Laundry Detergent refill pouches from Puracy, featuring eco-friendly formulations in fresh linen and hypoallergenic scents, designed for 192 loads each.
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Green pouch of Puracy Laundry Detergent (Concentrated, Sulfate-Free) refill, labeled 192 loads and free & clear. This eco-friendly option is hypoallergenic, ensuring a gentle clean for your clothes.
Eco-friendly green pouch of Puracy Laundry Detergent (Concentrated, Sulfate-Free) refill, featuring a hypoallergenic formula and labeled to handle 192 loads.
Two bottles of Laundry Detergent (Concentrated, Sulfate-Free), each providing 64 loads of eco-friendly and hypoallergenic cleaning power.
Experience a soft, cotton embrace with ingredients that are 99.96% naturally sourced in our Laundry Detergent (Concentrated, Sulfate-Free). This eco-friendly liquid is hypoallergenic, providing gentle care for both your clothing and the environment.
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Puracy's Laundry Detergent (Concentrated, Sulfate-Free) refill pack replaces three plastic bottles, helping to reduce waste and save money. Additionally, its hypoallergenic formula is gentle on sensitive skin while providing powerful cleaning performance.
Experience an eco-friendly cleaning solution with our Laundry Detergent (Concentrated, Sulfate-Free). This hypoallergenic detergent provides gentle care for all washer types and load sizes, offering easy hand dispensing for a fresh and effective wash every time.
Experience the advantages of our concentrated, sulfate-free Laundry Detergent, which offers enzyme cleaning power without harsh chemicals. Its hypoallergenic formula is gentle on sensitive skin and tough on stubborn stains.
Laundry Detergent (Concentrated, Sulfate-Free)
A person loads laundry into a washer, with a bottle of eco-friendly Laundry Detergent (Concentrated, Sulfate-Free) beside them. Customer reviews praising its hypoallergenic formula overlay the image.
Explore our eco-friendly ingredient list for the Concentrated, Sulfate-Free Laundry Detergent. This natural formula, complete with cleansers, preservatives, enzymes, and softeners, offers effective cleaning power while being gentle on sensitive skin thanks to its hypoallergenic design.
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Puracy Laundry Detergent Fresh Linen 48 oz displayed.
Puracy Laundry Detergent (Concentrated, Sulfate-Free) Free & Clear 48oz Refill
The Puracy Laundry Detergent (Concentrated, Sulfate-Free) refill pouch offers a fresh linen scent, is eco-friendly and hypoallergenic, and is perfect for 192 loads in a convenient 48 fl. oz. size.
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Three cans of Laundry Detergent (Concentrated, Sulfate-Free), Free & Clear, providing a total of 171 loads. This eco-friendly and hypoallergenic formula offers a gentle yet effective clean.
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Laundry Detergent (Concentrated, Sulfate-Free)

$39.94 $54.98
Save up to 27% off

Enzyme-powered natural laundry detergent. Addresses stubborn stains and odors. Delicate for those with eczema and other conditions.

99.4% Natural

High Efficiency Formula

Four Plant Based Enzymes

Allergen Friendly

Scent:Free & Clear
Size:16oz & 48oz Bundle
Quantity:
Subscription details

How subscriptions work
Products are automatically delivered on your schedule. No obligation, modify or cancel your subscription anytime.
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Subscription Benefits

  • Enjoy FREE shipping + 15% off on refills & concentrates
  • Never run out of essentials
  • Eco-friendly, sustainable choice
  • Flexibility to cancel anytime
HOW IT WORKS

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund.

*Exclusions may apply.

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund.

*Exclusions may apply.
  • Doctor-formulated liquid laundry detergent. Ten times richer formula, the highest on the market. Better than powder soap.
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Clears stains and odors, leaving your fabrics soft, clean, and fresh. 
  • Crafted for families with delicate conditions like eczema and sensitivities to allergens. 
  • Cruelty free. Vegan. Eco friendly. Hypoallergenic. Gluten free.
  • Suitable for greywater and septic tank systems.
  • SLS free. Dioxane free. Purer than disinfectants.
  • No paraben, phosphate, phthalate, artificial fragrances, allergen, and dyes.

Pairs perfectly with

Bottle of Laundry Stain Remover with improved sprayer, shown against a plain background.
Laundry Stain Remover
From $6.39 $7.99
Laundry Stain Remover Brush featuring black bristles and a handle embossed with the Puracy logo, ideal for removing stubborn stains from clothing.
Laundry Stain Remover Brush
$9.99

Reviews Are In

Don't just take our word for it.

Laundry Video 1
Laundry Video 2
Laundry Video 3
Laundry Video 4

Disclaimer: This video is part of a paid partnership

puracy cloth

Plant-Powered Clean that Works

Tough on stains, gentle on skin, and kind to the planet.

Developed by doctors,

trusted by families.

It’s the perfect choice for sensitive skin, families with conditions like eczema, and eco-conscious homes.

Biodegradable
Ideal for sensitive skin
Septic safe: Suitable for homes with greywater and septic tank systems
Free of SLS, dioxane, phthalates, parabens, phosphates, and bad chemicals
Hypoallergenic, gluten free, vegan
Cruelty free
Eco friendly

Key Ingredients

Zinc ricinoleate

Zinc Ricinoleate

Lifts odors

Plant Based Enzymes 1

Enzymes

Efficiently break down stains

Sodium Borate

Sodium borate

Stabilizes formula and enhances cleaning

laundry puracy

Less Waste, More Clean

Our rich formula allows you to get 64 loads of laundry from just one 16oz bottle. No need for disinfectant soaps or powder. That's less plastic waste and more space in your laundry room. Recommended for homes with greywater systems.

10x

Concentrated formula

84%

Active ingredients

64

Loads per bottle

766%

More active ingredients

Why Choose Us

  • Rich formula

  • Biodegradable

  • Suitable for sensitive skin

  • Plant powered

BUY NOW

  • Rich formula

  • Biodegradable

  • Suitable for sensitive skin

  • Plant powered

BUY NOW

Delicate on Fabrics, Tough on Stains

Our ingredients effectively break down dirt, sweat, and stains without harsh chemicals. Safer than disinfectants, better for your family.

Subtle Scent, Never Synthetic

Enjoy a light, refreshing scent from essential oils, or choose our Free & Clear option for a truly pure clean. Septic safe.

Works in Any Washer

Our formula is compatible with all washer types, from standard to high-efficiency.

No Bad Stuff, for Your Peace of Mind

We believe in clean ingredients for a clean home. That's why our laundry detergent is free of harsh chemicals, such as:
- Sulfates
- Phosphates
- Phthalates
- Parabens
- Animal byproducts
- Chlorine
- Dioxane

Our plant-based products care for you and the environment:

- Hypoallergenic
- Gentle
- Vegan
- Biodegradable
- Recyclable packaging
- Septic safe
- Cruelty free
- Gluten free

Laundry Detergent (Concentrated, Sulfate-Free)

4.7/5
3981 reviews

Super clean. Fresh scent. 10x concentrated!

I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!


-Larisa S.