Laundry Detergent (Concentrated, Sulfate-Free)
Enzyme-powered laundry detergent. Tackles stubborn stains and odors for fresh fabrics.
99.4% Natural
High Efficiency Formula
Four Plant Based Enzymes
Allergen Friendly
Subscription Benefits
- Enjoy FREE shipping + 15% off on refills & concentrates
- Never run out of essentials
- Eco-friendly, sustainable choice
- Flexibility to cancel anytime
-
Doctor-formulated laundry detergent With 10x concentration, the highest on the market.
- Safely clears stains and odors using 4 enzymes, leaving your fabrics soft, clean, and fresh.
-
Crafted for families with delicate and sensitive skin.
-
Cruelty free. Vegan. Eco friendly. Hypoallergenic.
-
Biodegradable. Suitable for grey water systems and septic tank systems.
-
SLS free. Dioxane free.
-
No paraben, sulfate, phosphate, phthalate, artificial fragrances, allergen, and dyes.
- Available in scented (Fresh Linen) and unscented.
Free & Clear
C10-C16 Alcohol ethoxylate (cleanser), Purified water (Aqua, eau), Decyl glucoside (Vegetable-based cleanser), Lauryl/myristyl glucoside (Coconut-based cleanser), Vegetable glycerin (skin softener), Plant-based enzymes (Protease. Amylase, Lipase, Mannanase), Cocamidopropyl betaine (Coconut-based cleanser), Propanediol (preservative), Sodium gluconate (softener), Sodium borate (Natural mineral cleanser), Lauramine oxide (Coconut-based cleanser), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (skin softener), Sodium citrate (water softener), Benzisothiazolinone (Biodegradable preservative), Carboxy inulin (softener), Citric acid (pH neutralizer), Zinc ricinoleate (Natural mineral-based odor removal agent), Calcium chloride (Natural mineral stabilizer)
Fresh Linen
C10-C16 Alcohol ethoxylate (cleanser), Purified water (Aqua, eau), Decyl glucoside (Vegetable-based cleanser), Lauryl/myristyl glucoside (Coconut-based cleanser), Vegetable glycerin (skin softener), Plant-based enzymes (Protease. Amylase, Lipase, Mannanase), Cocamidopropyl betaine (Coconut-based cleanser), Propanediol (preservative), Sodium gluconate (softener), Natural fragrance, Sodium borate (Natural mineral cleanser), Lauramine oxide (Coconut-based cleanser), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (skin softener), Sodium citrate (water softener), Benzisothiazolinone (Biodegradable preservative), Carboxy inulin (softener), Citric acid (pH neutralizer), Zinc ricinoleate (Natural mineral-based odor removal agent), Calcium chloride (Natural mineral stabilizer)
Pairs perfectly with
Reviews Are In
Don't just take our word for it.
Disclaimer: This video is part of a paid partnership
Natural laundry detergent that works. Really well.
Developed by doctors,
trusted by families.
From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.
Plant-based power
From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.
Key Ingredients
Plant-powered strength. Never more than 1.5% synthetic.
Zinc Ricinoleate
Tackles odors
4 Enzymes
Sodium borate
Sometimes less is more. A lot more.
Clean more with less
Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 64 loads of laundry per 16oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.
10x
Concentrated formula
84%
Active ingredients
64
Loads per bottle
766%
More active ingredients
Why Choose Us
Naturally effective, safe for the whole family
-
10x concentrated formula
-
4 enzymes
-
Biodegradable
-
Safe for sensitive skin
10x concentrated formula
-
10x concentrated formula
-
4 enzymes
-
Biodegradable
-
Safe for sensitive skin
Fight waste
Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.
But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.
The best your laundry can get.
No spills, no mess
We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.
Plant enzyme performance
Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.
Subtly scented
You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).
Works with all washing machines
Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.
Never any "Bad Stuff"
Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.
Laundry Detergent (Concentrated, Sulfate-Free)
Super clean. Fresh scent. 10x concentrated!
-Larisa S.
