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Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

Scent:Citrus & Mint
Size:12oz & 48oz Refill

Product with impact

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.


  • Formulated for all hair types, this plant-based shampoo blends the highest quality cleansers, plant extracts, and vegetable emollients.
  • Designed to provide a 3-day, non-washing window for all hair types.
  • Developed for all hair types by our team of Ph.D. chemists
  • Proprietary blend of soapbark, black walnut leaf, Matricaria, and ginseng extracts restore essential nutrients to hair.
  • This sulfate-free shampoo utilizes coconut-based cleansers to create rich, luxurious foam. Vitamins E and B5, olive oil-based squalene, and beet sugar extract provide strength and weightless moisture while eliminating frizz and friction.
  • Over 45 washing sessions per bottle.
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable.
  • No dimethicone, cocamidopropyl betaine, sulfates, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes
  • Safe for greywater and septic systems
  • Never tested on animals and Certified Cruelty Free
  • For best results, use regularly for 2-4 full weeks
  • 98.5% Natural

Puracy Natural Shampoo ingredients balance luxurious cleansers, vegetable emollients, and botanical extracts. From normal to oily to coarse to color-treated hair, this shampoo's cleansing power lasts for 3+ days between washes. The Citrus & Mint scent combines freshly-sliced bergamot and gentle notes of peppermint and eucalyptus for an energizing bathing experience.

Our renewable and biodegradable ingredients were carefully chosen and developed into a premium solution by Puracy, a trusted source for natural and organic, plant-based, child-safe, pet-safe, hypoallergenic, and effective household essentials.

    Natural shampoo from salon pros.

    Demand more for your hair

    The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously
    tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.


    Plant-based ingredients


    Made by salons & PhDs


    Certified Cruelty-Free


    No parabens, sulfates, & more

    Cleans hair for days. Safe for daily use.

    Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

    By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

    As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!

    Martha Lynn Kale • Salon Owner in Austin, TX

    Meet Citrus & Mint

    Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

    Plant-powered performance

    Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.




    Gluten-free & vegan


    Gray water safe



    Packed with vitamins & minerals

    Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

    Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

    Never any "Bad Stuff"

    We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

    Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.


    No Bad Stuff






    Made by Doctors


    1960 reviews

    My Hair Shines!

    I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.

    -Coleen C.