Puracy's mission is to make safe, natural, and efficient home and personal care products accessible to families for healthy living. We're committed to transparency, natural ingredients, and sustainable practices.

Absolutely! All Puracy products are designed with safety in mind, not only for humans but also for our furry friends. We carefully select ingredients that are gentle yet effective.

Puracy uses a blend of natural ingredients and gentle synthetic elements in our products. We strive to use plant-based ingredients whenever possible and all our formulations are free of harsh chemicals like sulfates, parabens, phthalates, and dyes.

Our product efficacy is done in homes across America. We have a group of customers, in addition to our internal testers, that puts each product through its paces in normal, everyday scenarios. The “at-home testing” is amongst the most important we do for any of our products. After all, if it isn’t effective in regularly, daily use, what’s the point?

During development, we place each of our formulas through a series of challenges conducted by a third-party accredited laboratory. This process is known as preservative efficacy testing. All the products that make it into your household have passed these rigorous tests and are in compliance with United States Pharmacopeia (USP) 51 standards. It's through this process that we make sure our customers' safety (and the safety of their loved ones) always comes first.

Unlike most conventional brands, with Puracy, there's no need for a harsh chemical like bleach with our Natural Stain Remover. Instead, simply spray the affected area and wait at least 15 minutes (8+ hours for older stains) before laundering. The harmful chemicals in chlorine bleach kill the plant enzymes in our formulas, so it's better to let our formula work on its own for the most effective results. The end result? Clean clothes that you’ll want to bury your face into before folding them away!

We suggest you always test on an inconspicuous area first. Once you’ve done that, treat the affected area and let the product dwell for at least 15 minutes. For silk or wool, do not leave Stain Remover on the fabric for more than an hour. Rinse or launder as normal. If the stain remains, repeat the steps above again.

Our team of experts and researchers have rigorously tested our detergent on everything from silk and fine fabrics to denim and wool. Just follow manufacturer instructions before putting it in the washing machine, and for dark clothes, fold them inside out and use cold tap water on a gentle cycle.

For our laundry products, we use a preservative called Benzisothiazolinone (BIT). According to The Scientific Committee on Consumer Safety, it only takes a very low concentration of Benzisothiazolinone to be effective, and although it is synthetic, it is also biodegradable. Dissolvable in water, it is a better alternative to, MIT, MCT, or harsh ingredients such as formaldehyde or medium-chain triglycerides. Curious to learn more? Read more about the ingredient here.

You can use our natural detergent on High Efficiency (HE) front loading machines, with each load of laundry taking 2 pumps (1/4 oz) of detergent. If you have a standard top loading machine, use 4 pumps (1/2 oz) of detergent.

Thanks to our enzyme-based formula, our detergent leaves your laundry softer and fluffier, free of residues lingering on fibers. Fabric softener or dryer sheets aren’t necessary.