Natural 10x Laundry Detergent
The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.
Subscription Benefits
- Enjoy FREE shipping + 15% off on refills & concentrates
- Never run out of essentials
- Eco-friendly, sustainable choice
- Flexibility to cancel anytime
Directions
- Use 1 pump for small loads in HE washers
- Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
- Use 4 pumps for regular/large Loads in standard washers
- For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally
Features of Natural Laundry Detergent
- 99.4% natural formula
- Developed by doctors for people with sensitive skin and allergies
- Market-leading 10x concentration reduces waste by over 80%
- 64 loads per 16-ounce bottle
- Pump eliminates measuring and spilling
- 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh
- Zinc Ricinoleate adds an extra element of odor elimination
- NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
- Certified Cruelty-Free
- Safe for greywater and septic systems
- Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable
- The original hand-drawn artwork on this bottle helps support local artists
Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).
Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.
Free & Clear
C10-C16 Alcohol ethoxylate (Plant-based cleanser), Purified water (Aqua, eau), Decyl glucoside (Vegetable-based cleanser), Lauryl/myristyl glucoside (Coconut-based cleanser), Vegetable glycerin (Plant-based skin softener), Protease (Plant-based enzyme), Cocamidopropyl betaine (Coconut-based cleanser), Propanediol (Plant-based preservative), Amylase (Plant-based enzyme), Sodium gluconate (Plant-based softener), Sodium borate (Natural mineral cleanser), Lauramine oxide (Coconut-based cleanser), Lipase (Plant-based enzyme), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Sodium citrate (Plant-based water softener), Benzisothiazolinone (Biodegradable preservative), Carboxy inulin (Plant-based softener), Mannanase (Plant-based enzyme), Citric acid (Plant-based pH neutralizer), Zinc ricinoleate (Natural mineral-based odor removal agent), Calcium chloride (Natural mineral stabilizer)
Fresh Linen
C10-C16 Alcohol ethoxylate (Plant-based cleanser), Purified water (Aqua, eau), Decyl glucoside (Vegetable-based cleanser), Lauryl/myristyl glucoside (Coconut-based cleanser), Vegetable glycerin (Plant-based skin softener), Protease (Plant-based enzyme), Cocamidopropyl betaine (Coconut-based cleanser), Propanediol (Plant-based preservative), Amylase (Plant-based enzyme), Sodium gluconate (Plant-based softener), Natural fragrance, Sodium borate (Natural mineral cleanser), Lauramine oxide (Coconut-based cleanser), Lipase (Plant-based enzyme), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Sodium citrate (Plant-based water softener), Benzisothiazolinone (Biodegradable preservative), Carboxy inulin (Plant-based softener), Mannanase (Plant-based enzyme), Citric acid (Plant-based pH neutralizer), Zinc ricinoleate (Natural mineral-based odor removal agent), Calcium chloride (Natural mineral stabilizer)
FAQ
How do I get the pump to work?
- Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
- Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
- You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.
Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).
Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.
Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.
What does Puracy do to ensure the safety and quality of each formula during product development?
Safety is a critical consideration in Puracy’s product development process. For this reason, Puracy submits each new formula it develops to challenge testing, also known as preservative efficacy testing, by a third-party accredited laboratory. The purpose of this testing is to evaluate the effectiveness of the preservative used for the shelf life of the product. Puracy tests its products in compliance with the United States Pharmacopeia (USP) 51 standard. Only formulas that can pass this testing standard proceed to commercial development.
What does Puracy do to assess the safety and quality of each production run?
Safety and quality of the products is also monitored during and immediately after production. At appropriate intervals during the production of each batch of product, Puracy sends product samples for external microbiological testing by an accredited third-party laboratory. A sample of each finished batch of product is also sent for external microbiological testing by an accredited third-party laboratory. Samples are tested in compliance with the United States Pharmacopeia (USP) 61 standard. When all submitted samples from a batch pass this standard, the products from that batch can be distributed to consumers.
What kinds of preservatives does Puracy use in its products?
For liquid cleaning products not designed for use on skin, we use Benzisothiazolinone. This preservative is remarkably effective at low concentrations, and has rigorous data supporting efficacy, safety, and tolerability. While being synthetic, it is also biodegradable. You can read more about it here.
For personal care products, designed to be used on your body, we use a blend of Potassium Sorbate (Naturally-Derived Preservative, Sodium Benzoate (Food-Grade Preservative), and Gluconolactone (Food-Grade Preservative) to preserve those products. These ingredients are well studied for the use of preserving personal care and cosmetic products.
Pairs perfectly with
Natural laundry detergent that works. Really well.
Developed by doctors, trusted by families.
From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.
My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!
Kalia
I've been enjoying the Puracy laundry detergent for a few weeks now. I especially like it when it’s time to wash my whites. I like that the product is clean and clear. Makes me more confident that my whites will come out clean, crispy, and fresh!
Brooke R.
I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!
Vanessa C
I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.
Lindsay
Plant-based power
From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.
Sometimes less is more. A lot more.
Clean more with less
Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 64 loads of laundry per 16oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.
10x
concentrated formula
84%
active ingredients
64
loads per bottle
766%
more active ingredients
Fight waste
Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.
But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.
The best your laundry can get.
No spills, no mess
We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.
Plant enzyme performance
Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.
Subtly scented
You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).
Works with all washing machines
Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.
Never any "Bad Stuff"
Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.
Natural 10x Laundry Detergent
Super clean. Fresh scent. 10x concentrated!
-Larisa S.
