The only laundry detergent I
"The only laundry detergent I will use."







The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.
Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).
Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.
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Key Ingredients

Zinc Ricinoleate

Plant Enzymes

Sodium borate (Natural mineral cleanser)

Less Waste, More Clean
Our rich formula allows you to get 64 loads of laundry from just one 16oz bottle. No need for disinfectant soaps or powder. That's less plastic waste and more space in your laundry room. Recommended for homes with greywater systems.
10x
Concentrated formula
84%
Active ingredients
64
Loads per bottle
766%
More active ingredients
Overall rating: 5.0 / 5 from 1 reviews.
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"The only laundry detergent I will use."