Let's take a closer look at how Puracy stacks up against Seventh Generation in this detailed review of safety, effectiveness, price, sustainability, and availability. While both have the ideals of protecting every individual and family from harsh chemicals that cause allergies and sensitivities, they also have differences as authorities in the field suggest.
Take a look at a detailed comparison between Puracy and our other competitors →
Snapshot Summary: Puracy vs Seventh Generation
How are they similar?
- Puracy and Seventh Generation create effective cleaning products with fragrance-free options.
- They offer many products, including concentrated multi-purpose cleaning solutions, laundry detergents, dishwasher detergent packs, disinfecting cleaners, and hand wash products.
- It’s easy to read their labels and they properly disclose their ingredients, including how they are used in their products.
How are they different?
- In terms of product scope, Puracy has hypoallergenic baby care products like Baby Laundry Detergent Concentrate, Tears-Free Bubble Bath, and Baby Shampoo + Body Wash.
- Meanwhile, Seventh Generation’s baby products are limited to cleaning wipes and diapers. But they do have period products like tampons and pads.
- Puracy’s free and clear natural laundry detergent has an A rating (low hazard) on EWG while Seventh Generation’s laundry detergent has a D rating (high hazard)
- Puracy’s dish soap is rated A (low hazard) on EWG’s scale while Seventh Generation’s dish liquid is rated C (moderate hazard).
|
Puracy |
Seventh Generation |
|
|
Formulation |
We have concentrated formulas that require less product when cleaning. |
It’s formulated with bio-enzymes and has ingredients that meet the EPA Safer Choice safety criteria. |
|
Performance |
Beats the dirty hell out of most surfaces and works even in hard water |
Seventh Generation can boast similar performance |
|
Ingredients Safety |
We offer a safety data sheet for all products for full transparency of ingredients. We don’t use dyes, parabens, and sulfates. Low Hazard EWG Ratings:
|
Provides full disclosure of ingredients with safety data sheet. Has certifications from authorities like EPA to back up its safety claims. Moderate to High Hazard EWG Ratings:
See: Ingredients glossary |
|
Price Per Ounce (Cleaner Concentrate) |
$0.31 |
$0.28 |
|
Certifications |
Leaping Bunny and PETA Certified Cruelty-free |
EPA Safer Choice USDA Certified Biobased Certified B Corp |
|
Product Range Scope |
Broad-range: House cleaning, laundry detergent, dish soap, personal care, baby care products |
Broad-range: House cleaning, laundry detergent, dish soap, personal care, disinfectants |
|
Packaging |
Has refillable glass bottle spray option. Our laundry detergent has a pump bottle — no mess, no measuring required. Check our Clean Can products with infinitely recyclable aluminum cans. |
Has been moving towards recycled and plastic-free packaging. |
|
Scent |
Has mild scents and fragrance-free options. |
Has Naturally-derived fragrances and fragrance-free options |
|
Availability |
Available online via the website and Amazon. |
You can’t buy directly from its website. Available via Amazon and retailers like Target, Walmart, Whole Foods, Walgreens, CVS Pharmacy, and others. |
In-depth Comparison of Puracy and Branch Basics
Not all products are created equal. It’s important to fact-check cleaning brands and compare them based on your individual needs.
Read more to make smart decisions for you and your home:
Formulation
- Our concentrated cleaning solutions like the Puracy Natural Surface Cleaner Concentrate and the Puracy Laundry Detergent Concentrate makes sure every bottle goes a long way to give you value for money.
- The laundry detergent and stain remover does not contain bleach, an irritant.
- It aims to produce products that are free from chronic toxins by 2025.
- Its all-purpose cleaner is safe to use on glass, granite, mirrors, porcelain, and stainless steel.
Price
- You only need two pumps for one load of dirty laundry because of our concentrated formula.
- This bottle packs 6 super plant enzymes that common problems like sweat stains and deep-seated dirt on collars.
- While a little cheaper, Seventh Generation bottles are bigger, heavier, and require more product per load of laundry.
Packaging
- Our laundry detergent is thoughtfully made with a pump bottle to make it easier to use.
- We recently rolled out infinitely recyclable aluminum clean cans made from non-toxic PET/E in our Gel Hand Soap and Clean Can Laundry Detergent.
- It recently rolled out the Infinity Glass Bottle which is built to last.
- Some of our products are highly concentrated so cleaning requires less product and more savings for you.
- It has bold goals of moving towards zero waste by 2025.
- It partnered with How2Recycle for easier labeling system for consumers.
Effectiveness
- Puracy’s Natural Stain Remover can remove stubborn protein stains and food stains from clothes, carpets, and upholstery.
- Our laundry detergent is so concentrated that you can use it as a pre-treatment for stains.
- Its disinfecting multi-surface cleaner is good against Influenza A virus, H1N1, common colds, taphylococcus aureus, salmonella enterica, pseudomonas aeruginosa, and e.coli.
- It also works well on non-porous surfaces.
Scent
- Both brands have naturally-smelling scents and fragrance-free options.
Ingredients Safety
- We also have informative pages about natural ingredients for consumer education.
- Seventh Generation laundry packs do not include phosphates, triclosan parabens, or optical brighteners.
- It claims that its multi-surface cleaner is safe to use on surfaces that can be in contact with food.
Certifications and Claims
- It meets the Environmental Protection Agency’s human and environmental safety criteria.
- It is also USDA-certified biobased.
- It is also Leaping Bunny and PETA-certified as cruelty-free and vegan.
- We are Leaping Bunny certified and PETA cruelty-free and vegan certified.
Product Range Scope
- Puracy and Seventh Generation have a very similar product line with a few differences.
- Puracy has more baby products while Seventh Generation has period care products.
Availability
- Seventh Generation is more commercially available in retail stores than Puracy. It’s also available on Amazon.
- Meanwhile, Puracy is available online through its website and Amazon. It also has over a dozen refilling stations in the US.
Let’s Compare the Benefits and Drawbacks of These Brands
Choosing the right cleaning products can significantly impact your home environment and the planet. Find out what the pros and cons of using either of these brands in your cleaning rituals.
Why Use Puracy Products
Puracy’s concentrated formulas require less product per load to give you more value for your money. Its edge lies in safer ingredients with a better EWG score than Seventh Generation.
In addition, its packaging decisions have better environmental impact now.
-
Areas of Improvement for Puracy
It is less widely available, but it offers a subscription service so you’ll never run out.
Why Use Seventh Generation Products
Seventh Generation is backed by certifications like EPA Safer Choice, USDA Certified Biobased, and Certified B Corp.
Their products are widely available in popular retail stores and their cleaning concentrate is generally more affordable.
Areas of Improvement for Seventh Generation
Seventh Generation can improve on their packaging decisions for a lower environmental impact. In terms of ingredient safety, it can improve its EWG hazard score.
Frequently Asked Questions (FAQ)
Still curious about how Puracy compares with Seventh Generation? We’ve answered a few more questions here.
Seventh Generation
Is Seventh Generation considered “clean?”
Yes, Seventh Generation is generally considered "clean." They focus on plant-based ingredients and avoid harsh chemicals like chlorine and phosphates.
Is Seventh Generation controversial?
The company has faced lawsuits over its claims of being “natural” and “non toxic”. It reached a $4.5 million settlement agreement.
Does Seventh Generation use fragrance?
Seventh Generation offers both fragranced and fragrance-free options.
Puracy
Does Puracy use fragrance?
Puracy offers both fragranced and fragrance-free options. They have fragrance-free products for sensitive skin or those who dislike strong scents.
Do you save more if you subscribe?
Yes, Puracy typically offers a discount if you subscribe for recurring deliveries. This can be a good way to save money on your cleaning supplies
Which Puracy products are hypoallergenic?
Puracy specifically formulates some of its products to be hypoallergenic, including our Baby Laundry Detergent, Baby Stain Remover, Natural Bubble Bath, and Natural Baby Shampoo and Body Wash.
You can also visit our FAQ section for more information.
