Puracy vs Honest Company: An In-Depth Comparison

Let us help you make the most informed decision when it comes to choosing gentle yet effective products for your household. With so many brands out there, the choice can be overwhelming. Here's a Puracy vs Honest side-by-side comparison of ingredients safety, effectiveness, affordability, and packaging.

In case you missed it, here’s a detailed comparison between Puracy and our competitors.

Snapshot Summary: Puracy vs Honest Company

How are they similar?

Puracy and Honest Co. are known for their powerful cleaning formulations that aren’t harsh on the skin, including their baby bubble bath and baby shampoo.
They provide label transparency and avoid a list of harmful chemicals.

How are they different?

Honest Co. has faced lawsuits and public flack over some of its claims.
We stand by our claim that Puracy will never use harmful ingredients like sodium lauryl sulfate (SLS), Sodium Laureth Sulfate (SLES), and Sodium Coco Sulfate (SCS).

	Puracy	Honest Co.
Formulation	Uses the power of plant enzymes for an effective home cleaning routine. See: What natural means to us	Has a “NO List” of over 3,500 chemicals/materials that will never reach its products.
Performance	Two pumps of Puracy laundry detergent per load contain 6 super plant enzymes to fight sweat, odor, and dirt. It’s safe for greywater and septic systems.	A 4-enzyme laundry detergent that’s hypoallergenic and made for sensitive skin.
Ingredients Safety	All ingredients have safety data sheet for full transparency. See: Our list of ingredients	Has USDA Certified Biobased products and Safer Choice seal
Price Per Ounce (Laundry Detergent)	The 16 fl oz variant can do 64 loads at $0.31 per load.	Comes in one size at 70 fl oz to make up to 50 loads and at $0.34 per load.
Certifications	Leaping Bunny and PETA cruelty-free	Has certified organic products.
Product Range Scope	Has more products under house cleaning, laundry detergent, dish soap, personal care, and baby cleaning products.	Broader-ranged products to include makeup, skincare, baby clothing and baby diapers.
Packaging	Has concentrated formulas which means less plastic waste. We also have refillable glass bottle option with a spray. Check out our laundry detergent that uses a pump for a mess-free measurement.	Uses a variety of sustainable packaging practices for its make up and skincare line, including post-consumer resin, aluminum, glass, and recycled cartons.
Scent	Has fragrance-free options	Has fragrance-free options
Availability	Available online via the website and Amazon.	Available online via the website and Amazon + select retail stores like Target, Walgreens, Costo, CVS, and Nordstrom.

In-depth Comparison of Puracy and Honest

In the competitive market household cleaning products, Puracy and Honest Co. are prominent brands that attract conscious consumers. Both brands emphasize product safety, effectiveness, and sustainability but they differ in various aspects.

Let’s find out more about their major differences:

Formulation

Honest tests its products with an in-house toxicologist.

It has ingredients assessment, formulation, and validation process
Its laundry has a seal of acceptance from the National Eczema Association.

Puracy uses the power of plant enzymes.

Our laundry detergent is packed with 6 plant enzymes to fight common laundry issues like sweat and food stains, and bad odors.

Price

Puracy offers a more affordable laundry product at $0.31 per load.

While you pay more upfront at $19.99, it’s still cheaper because two pumps of detergent is enough for a regular washing cycle.
One bottle of concentrated detergent (16 fl oz) can do up to 64 loads of laundry.

Honest offers a cheaper upfront payment, but it’s more expensive per load of laundry.

While you pay less upfront ($16.99), a 70 fl oz can only do up to 50 loads of laundry.
That means, you need more detergent to clean your clothes per wash cycle.

Packaging

Puracy strives to be environmentally better with our packaging choices.

Some of our products are in concentrate form, which means less plastic waste and more cleaning power.
We’ve also been busy rolling out the new glass bottle sprays and infinitely recyclable aluminum packaging.

Honest practices sustainable packaging.

It features sustainable packaging in its makeup and personal care line.
These include using tin, glass, PCR plastics, and aluminum.

Effectiveness

Each Puracy product has its own effective standards.

Amazon customers of Puracy praise the 6-enzyme cleaning power of our Laundry Detergent, the stain-removing power of our Baby Laundry Detergent, the Natural Body Wash for its moisturizing effect, and the Shampoo + conditioner tandem for their hydrating effects.
For any experiences that do not align with our promise, reviews say our Customer Service makes it right!

Honest has award-winning products.

Its shampoo and body wash, for example, has won the Cribsie Awards in 2018 and the National Parenting Awards in 2019.
Its laundry detergent only has a 4-enzyme formulation.

Scent

Puracy has less scents available and with a fragrance-free option.

Aligned with our ideals in providing gentle but powerful products in cleaning, home care, and personal care, Puracy uses mild scents that are naturally smelling.
We also have fragrance-free products for the extra-discerning individual.

Honest offers more scent options

It has scent options like lavender, sweet cream, citrus vanilla, and almond.
It also has scent-free options for those who are highly sensitive.

Ingredients Safety

Puracy always provides a safety data sheet for transparency.

Our palm oil is also ethically sourced from RSPO.org to do our part in the fight against deforestation.

Honest has faced lawsuits over its claims of creating products that do not have harmful materials or ingredients.

Its founder, Jessica Alba, agreed to a $1.55 million settlement in 2017, for a lawsuit alleging their products don’t contain SLS, an ingredient in their No List.

Certifications and Claims

Puracy is proud to share all our products are never tested on animals.

And we’re backed with Leaping Bunny and PETA cruelty-free certifications.

Honest is PETA-certified cruelty-free.

It also has the National Eczema Association and USDA Biobased Product seals.

Product Range Scope

Puracy and Honest mainly compete in the following segments: laundry, bath and body, and baby care cleaning. Puracy has more cleaning products, while Honest extends its line to makeup, skincare, and clothing.

Availability

Honest is more widely available in major retail stores while Puracy is mainly available online through its website and Amazon.

Let’s Compare the Benefits and Drawbacks of These Brands

After reviewing the strengths and weaknesses of your Puracy and Honest, here are some more reasons why you may choose one over the other.

Why Use Puracy Products?

Puracy products uses the power of plant enzymes in concentrated formulas.

Our products offer effective cleaning power with up to six plant-based enzymes and we maintain full transparency on ingredient safety. Puracy products are also certified cruelty-free by Leaping Bunny and PETA and come in more environmentally-conscious packaging.

Areas of Improvement for Puracy

Puracy is marketed and sold online through its website and Amazon.

Aside from these locations, we deliver within the US, including Hawaii, Alaska, and Puerto Rico, as well as PO boxes within those areas.

Why Use Honest Products?

Honest products are known for their hypoallergenic formulations and wide range of products, including makeup, skincare, and baby clothing.

They use sustainable packaging practices and hold certifications like the USDA Biobased Product seal and National Eczema Association approval.

Areas of Improvement for Honest?

Honest has faced new legal issues regarding the accuracy of its claims. Enhancing transparency and consistency in ingredient safety could build greater consumer trust.

Providing transparency in their sustainable packaging efforts beyond their personal care products and makeup line would also be a positive step.