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Back to school without the back-to-stress

Cut the chaos, not corners. Puracy makes cleanup quick and easy—so you can breathe easier all day long.

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Developed by Doctors, Trusted by Families.

From the beginning, we set out to create the strongest plant-powered products for cleaning and care. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and friendly for those with allergies and the most sensitive of skin.

Our Guarantee

Kid- and Pet-Friendly

Plants- and Mineral-based Formulas

Cruelty-Free

Developed by Chemist and PhDs

No B.S. (Bad Stuff)

Reviewed and Loved

by People Just Like You

Shop Our Range

Shop Our Range

Laundry Stain Remover (100% off) spray bottle—125+ uses, includes live chat support.Gel Hand Soap with plant-derived ingredients is placed before a stained white shirt with brown splatter.
Laundry Stain Remover Sale priceFrom $7.99
Trial: Dishwasher Detergent Pods, plant-derived & free of clear, 18 wash loads.Plant-based Dishwasher Detergent Pods with bubbles, green plates backdrop.
Dishwasher Detergent Pods Sale priceFrom $9.99
Bottle of Laundry Detergent (Concentrated, Sulfate-Free) by Puracy, eco-friendly and hypoallergenic, labeled as free & clear and suitable for 64 loads, featuring a convenient pump dispenser.Puracy Gel Hand Soap, 64 loads free & clear, plant-derived ingredients in a basket.
Laundry Detergent Sale priceFrom $19.99
On saleThree bottles of eco-friendly Puracy Dish Soap with green tea & lime, made with plant-based ingredients.Three bottles of Puracy Dish Soap with green plates and bubbles in the background.
Dish Soap Sale priceFrom $20.99
Laundry Stain Remover (100% off) spray bottle—125+ uses, includes live chat support.Gel Hand Soap with plant-derived ingredients is placed before a stained white shirt with brown splatter.
Laundry Stain Remover Sale priceFrom $7.99
Trial: Dishwasher Detergent Pods, plant-derived & free of clear, 18 wash loads.Plant-based Dishwasher Detergent Pods with bubbles, green plates backdrop.
Dishwasher Detergent Pods Sale priceFrom $9.99
Bottle of Laundry Detergent (Concentrated, Sulfate-Free) by Puracy, eco-friendly and hypoallergenic, labeled as free & clear and suitable for 64 loads, featuring a convenient pump dispenser.Puracy Gel Hand Soap, 64 loads free & clear, plant-derived ingredients in a basket.
Laundry Detergent Sale priceFrom $19.99
On saleThree bottles of eco-friendly Puracy Dish Soap with green tea & lime, made with plant-based ingredients.Three bottles of Puracy Dish Soap with green plates and bubbles in the background.
Dish Soap Sale priceFrom $20.99
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Plant-Powered Cleaning

Cleaners don’t have to be harsh to work. Nature offers ingredients that are tough on grime and gentle on you. One of its secret weapons? Enzymes— proteins that break down stains at the molecular level. Think of them as tiny machines targeting proteins, oils, and starches, making cleanup effortless. No more trade-off between peace of mind and performance.

Enzymes

Himalayan pink sea salt

Essential oils

Sustainable coconuts

Pure olive oil

We’re doing our small part.

Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.

In business to help families & communities.

We're driven by a purpose to help all families be healthier, fight societal injustice, and be empowered with opportunity. For every sud we sell, a portion of the proceeds are donated to charities that work nation-wide to help a diverse range of families in need.

Doing good for goodness' sake.

With refillable bottles, plant-based ingredients, & much more, we’ve been able to sustain an environmental and community footprint that’s as gentle as our products.

Never any Bad Stuff. (BS)

We don't cut corners, use overpowering fragrances, or use dyes. You’ll never find the following in any Puracy product: sulfates (e.g. SLS, SLES, SCS), caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, optical brighteners, perfumes, chlorine, ammonia, formaldehyde, bleach, and more.

Over Ten Years of Happy Customers

Over 70,000 5-star reviews

10,000+ loyal American families

Over 20 million sold

10+ #1 best sellers on Amazon, since 2013

Featured & highly-rated by

Today logo NBC logo Fox logo New york logo ABC logo Bravo logo Martha stewart logo The wall street journal logo Better homes logo Pregnancy and new born logo Country living logo Buzzfeed logo
Today logo NBC logo Fox logo New york logo ABC logo Bravo logo Martha stewart logo The wall street journal logo Better homes logo Pregnancy and new born logo Country living logo Buzzfeed logo

We're Only Happy If You're Happy

We're confident you'll love our products, but if you're not satisfied, we'll provide a full refund. We may ask for feedback or a return to help improve our offerings.