Laundry Products

Cleaning laundry is easier when you let enzymes do the work. With our 6-enzyme stain remover, laundry spots will cease to exist. Follow-up with our 4-enzyme laundry detergent to whisk away dirt, grime, and odors. The perfect 1-2 punch for your laundry regimen.

Our ingredients

Clean formulas made from pure ingredients

We're committed to using only the purest ingredients available and every Puracy formula is at least 98.5% natural and vegan friendly for the sake of everyone in your little world. When you choose a Puracy product, know that each ingredient has been scrutinized by our co-founder, chemists, doctors, and 3rd party experts for an ideal blend of safety and efficacy. When it comes to ingredients, we do not cut corners. If you ever want to learn more than you see on our website, email feedback@puracy.com to connect with our co-founder and product development team.

Our ingredients

Laundry Day, Simplified

Measuring made easy

Unlike conventional laundry detergents, our detergent features an easy-to-use pump that delivers the exact amount you need for one load of dirty laundry: 2 pumps for HE loads or 4 pumps for Standard loads. Gone are the days of filling caps to the top and needlessly wasting detergent (and plastic).

A formula you can trust

We've created a cleaning formula that tackles stubborn stains and odors using only plant-powered enzymes derived from nature that work in both hot or cold water. Take on everything from sweat and blood to grease and food stains with a formula that is tough on stains and gentle on skin.

Scents that make sense

Unlike conventional detergents, laundry pods, or laundry powder, with Puracy, you'll never find harsh, synthetic fragrances or nasty ingredients in our formulas. Instead, you'll be left with gently scented laundry straight from the wash. Our laundry detergent is also available in Free & Clear.

Need help?

Frequently Asked Questions

What is Puracy's mission?

Puracy's mission is to make safe, natural, and efficient home and personal care products accessible to families for healthy living. We're committed to transparency, natural ingredients, and sustainable practices.

Are Puracy products safe for my family and pets?

Absolutely! All Puracy products are designed with safety in mind, not only for humans but also for our furry friends. We carefully select ingredients that are gentle yet effective.

What ingredients do Puracy use in their products?

Puracy uses a blend of natural ingredients and gentle synthetic elements in our products. We strive to use plant-based ingredients whenever possible and all our formulations are free of harsh chemicals like sulfates, parabens, phthalates, and dyes.

How does Puracy test their laundry products?

Our product efficacy is done in homes across America. We have a group of customers, in addition to our internal testers, that puts each product through its paces in normal, everyday scenarios. The “at-home testing” is amongst the most important we do for any of our products. After all, if it isn’t effective in regularly, daily use, what’s the point?

During development, we place each of our formulas through a series of challenges conducted by a third-party accredited laboratory. This process is known as preservative efficacy testing. All the products that make it into your household have passed these rigorous tests and are in compliance with United States Pharmacopeia (USP) 51 standards. It's through this process that we make sure our customers' safety (and the safety of their loved ones) always comes first.

Should I use the Stain Remover with bleach?

Unlike most conventional brands, with Puracy, there's no need for a harsh chemical like bleach with our Natural Stain Remover. Instead, simply spray the affected area and wait at least 15 minutes (8+ hours for older stains) before laundering. The harmful chemicals in chlorine bleach kill the plant enzymes in our formulas, so it's better to let our formula work on its own for the most effective results. The end result? Clean clothes that you’ll want to bury your face into before folding them away!

Can I use the Stain Remover on delicate fabrics?

We suggest you always test on an inconspicuous area first. Once you’ve done that, treat the affected area and let the product dwell for at least 15 minutes. For silk or wool, do not leave Stain Remover on the fabric for more than an hour. Rinse or launder as normal. If the stain remains, repeat the steps above again.

How does the detergent do on delicate garments? What about darker clothes, like denim?

Our team of experts and researchers have rigorously tested our detergent on everything from silk and fine fabrics to denim and wool. Just follow manufacturer instructions before putting it in the washing machine, and for dark clothes, fold them inside out and use cold tap water on a gentle cycle.

Are there preservatives in Puracy's laundry products?

For our laundry products, we use a preservative called Benzisothiazolinone (BIT). According to The Scientific Committee on Consumer Safety, it only takes a very low concentration of Benzisothiazolinone to be effective, and although it is synthetic, it is also biodegradable. Dissolvable in water, it is a better alternative to, MIT, MCT, or harsh ingredients such as formaldehyde or medium-chain triglycerides. Curious to learn more? Read more about the ingredient here.

What kind of washing machines work best with Puracy detergent?

You can use our natural detergent on High Efficiency (HE) front loading machines, with each load of laundry taking 2 pumps (1/4 oz) of detergent. If you have a standard top loading machine, use 4 pumps (1/2 oz) of detergent.

Is fabric softener still necessary if I use Puracy detergent?

Thanks to our enzyme-based formula, our detergent leaves your laundry softer and fluffier, free of residues lingering on fibers. Fabric softener or dryer sheets aren’t necessary.

We're Only Happy If You're Happy

We're confident you'll love our products, but if you're not satisfied, we'll provide a full refund. We may ask for feedback or a return to help improve our offerings.